NGO Startup Analysis with Nonprofit Business Model Canvas


Analyze the 9 building blocks of the model to determine the viability of your nonprofit organization

Create value for your beneficiaries and stakeholder by meeting their unique needs and expectations

Set your nonprofit organization apart by providing distinctive social value proposition to your beneficiaries and donors

2 Hours

By the end of this guided project, you will be able to use the Nonprofit Business Model Canvas to create, deliver, and capture value for your Non-Governmental Organization (NGO). The canvas serves as a blueprint to help you to design, and operationalize your idea in a more systematic approach. The Canvas is 9-block visualization tool derived from the popular Business Model Canvas, but modified to fit into the NGO context. Essentially, the canvas helps you and your team to answer pertinent questions relating to strategic decision-making, allocation of resources, or developing proposal for grants. Because the canvas makes it easy for you to share ideas and solicit feedback, it’s therefore a quick communicate and strategic planning tool. For us to practically demonstrate how to use the Nonprofit Business Model Canvas to conduct analysis and make informed decisions, we will use a spreadsheet to analyze an NGO startup as a case study. Example of the case study would empower you to apply the model to your organization or any other NGO of your choice. The project is for social entrepreneurs who want to make positive impact on the lives of others. Also, for social investors or donors that want to understand the operations of an NGO. At the end of the project, you will be able to use the canvas to creates and delivers value for your beneficiaries and other stakeholders


  • Leadership

  • Innovation

  • strategy

  • Startup



  1. Task 1: Introduction: By the end of this task, you will explain the nonprofit business model canvas

  2. Task 2: Co-creator: By the end of this task, you will identify your co-creators in delivering your value

  3. Task 3: Social value proposition: By the end of this task, you will determine the value you create for your stakeholders

  4. Task 4: Channels and Relations: By the end of this task, you will articulate your channels, and the relations you want to establish

  5. Task 5: Outcome Streams: By the end of this task, you will express your financial and nonfinancial outcomes

  6. Task 6: Key Resources and Activities: By the end of this task, you will determine your key resources, and the activates you need to perform

  7. Task 7: Key Partners: By the end of this task, you will enumerate your key partners

  8. Task 8: Cost Structure, and putting it all together: By the end of this task, you will provide your cost structure, and sum-up the project