Financial AnalysisFinancial ModelingData Visualization (DataViz)Statistical analysis skills
Analysing: Numeric and digital literacies専門講座マッコーリー大学（Macquarie University）学習内容
Assess the financial health of an organisation through analysis of its published financial statements and associated data
Forecast how the strategy of an organisation will impact its financial results; and the implications upon the future strategy
Leverage insights from customer intelligence and user experience in order to assess the elements of value generated by the organisation
Use statistical analysis to generate and / or validate quantitative insights in order to support more effective decision-making by management
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この専門講座について
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Being financially and data-literate is a requirement of all effective leaders. This includes the ability to analyse data and harness its value, as well as to leverage these skills to become a future-focused business leader. In four themed courses, this specialisation will: teach you that financial literacy is a required capability for every business leader (Know Your Numbers 1); provide you with a foundational understanding of how to manage your organisation’s finances effectively (Know Your Numbers 2); equip you with tools to analyse data and generate market insights (Generate Insights); and explore what to measure to maximise customer value (Know Your Customers).
共有できる証明書
修了時に証明書を取得
100%オンラインコース
自分のスケジュールですぐに学習を始めてください。
フレキシブルなスケジュール
柔軟性のある期限の設定および維持
初級レベル
経験は不要です。
約6か月で修了
推奨4時間/週
英語
字幕：英語
共有できる証明書
修了時に証明書を取得
100%オンラインコース
自分のスケジュールですぐに学習を始めてください。
フレキシブルなスケジュール
柔軟性のある期限の設定および維持
初級レベル
経験は不要です。
約6か月で修了
推奨4時間/週
英語
字幕：英語
この専門講座には4コースあります。
Management and financial accounting: Know your numbers 1
96件の評価
Financial literacy is a fundamental capability for any business leader, whether you are running your own small business/start-up or working at a large organisation. This course will provide you with a sound foundational understanding of financial and management accounting, and how to use accounting to facilitate and align decisions made by owners, managers and employees. Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) you will develop the ability to seek out financial opportunities and avoid financial misadventure. You’ll learn how to organise, create, interpret and communicate important financial information effectively, which will help you improve your organisation’s internal procedures and processes.
Corporate finance: Know your numbers 2
8件の評価
Every manager must have a foundational understanding of financial management. This course will prepare you for responsible and sustainable leadership from a financial management perspective. Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) you’ll learn the key aspects of effective financial management by focusing on: the assessment of an organisation’s financial health; planning future financial performance; financing of operations; and evaluating business and investment opportunities for the organisation. This course will emphasise how crucial sound financial management is for you and your organisation to be successful in the real-world.
Business intelligence and data analytics: Generate insights
97件の評価
‘Megatrends’ heavily influence today’s organisations, industries and societies, and your ability to generate insights in this area is crucial to your organisation’s success into the future. This course will introduce you to analytical tools and skills you can use to understand, analyse and evaluate the challenges and opportunities ‘megatrends’ will inevitably bring to your organisation. Via structured learning activities you will explore how these trends can be addressed through sustainability-oriented innovation. You will be introduced to key data analytics concepts such as systems thinking, multi-level perspectives and multidisciplinary methods for envisioning futures, and apply them to specific real-world challenges you and your organisation may face. And there’ll be a focus on future-proofing skills such as teamwork, collaboration with diverse stakeholders and accounting for judgements made within ethical decision-making frameworks.
Marketing analytics: Know your customers
89件の評価
Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. However, multiple touchpoints across the customer journey make it increasingly difficult to measure effectiveness. You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. You’ll experiment with behaviour and predictive analytics to develop marketing that delivers customers the right product via the right channel at the right time.
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マッコーリー大学（Macquarie University）
Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society.
修士号の取得を目指しましょう
この 専門講座 は マッコーリー大学（Macquarie University） の100%オンラインの Global Master of Business Administration (Global MBA) の一部です。
プログラムのすべてで認定されれば、それらのコースが学位学習に加算されます。
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What is the refund policy?
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Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
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Can I take the course for free?
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Is this course really 100% online? Do I need to attend any classes in person?
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
How long does it take to complete the Specialization?
There are four courses in this Specialization. Each course contains six modules and we estimate about 6-5 hours learner time on task per module. The courses are self-paced and time to complete can vary from learner to learner depending on their preferred pace.
What background knowledge is necessary?
No specific background knowledge is required to take this Specialisation.
Do I need to take the courses in a specific order?
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Will I earn university credit for completing the Specialization?
No, but this Coursera Specialisation provides a taster of the Global MBA learning experience, featuring high-quality video lectures, practice quizzes and discussion forums.
For the full graduate experience and access to exclusive content such as interviews with industry leaders, live webinars, expert panel discussions, faculty-graded assessments and AACSB-approved postgraduate qualification you should consider enrolling in Macquarie University’s Global MBA today!
Visit the Macquarie University's Global MBA degree page for more information.
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