SS
Apr 19, 2020
Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
MS
Mar 16, 2021
Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.
Very insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!
By Nandini S
•Jun 9, 2020
Loved each module, Professor Nader was a great teacher! The course made me see the business world from a whole different perspective. Thank you.
By Clarissa T
•May 25, 2020
Really enjoyed this course, everything was interesting and fun to learn! Highly recommend and the great thing is you can do it at your own pace!
By Nermeen M T
•Apr 20, 2020
The course with very informative and such an eye-opener for me when it comes to branding. The instructor was excellent and the content is great!
By Carlos A C
•Nov 12, 2019
Not only will you learn a lot, but it will also shine a light on your career path. Professor Tavassoli has done an amazing job with this course.
By Mihai B
•Feb 25, 2024
Excellent, incredible level. I must come back and view again, read the supplemental reading, and use as a reference for my future job projects.
By Carolina T M
•Jan 31, 2021
This is a must for everyone working not only in marketing but for everyone within an organization with the power to change how things are done.
By Olamide O
•Jan 30, 2021
Professor Nader is an amazing tutor. I am grateful for the opportunity to learn from him. Thank you Professor, Coursera & University of London.
By Mahmad F J
•Jan 27, 2021
The course is not that easy and i would request that the book on the videos to be available too. I have learn a lot through this course. Thanks
By Afsiya M S
•May 7, 2020
Amazing course! The concepts are explained very well. The best part is the peer graded assignments which test your knowledge and understanding.
By Michiel L
•Jan 4, 2022
I found this course an inspiring journey, bouncing between theory and many real life case studies, how to align business, brand and behaviour.
By Olukemi A
•Jun 15, 2020
As a new student to the concept of Branding, this course really expanded my knowledge and gave me tools to apply what i have learnt. Thank you
By Anna M W
•Jun 9, 2020
The course was constructed comprehensive and compact. I am really inspired by the content exceptionally well presented by Professor Tavassoli.
By Iannis D
•May 25, 2020
The course gives a very good and complete insight of the brand's role in business. It is a n excellent choice to learn from a great professor.
By Rahul G
•Dec 12, 2019
This course is fantastic, it clearly brings out concepts of brand management and a brand promise can be delivered.
Very well structured course.
By kanthiah d
•Nov 26, 2022
Really learned a lot, this journey was an entirely different experience, and it creates an impact on my professional life.
Thank you so much.
By Jacline G
•Aug 25, 2020
Very educational and an interesting take on concepts that most marketers think of differently. Overall very insightful and highly applicable.
By Mateo M
•Jul 20, 2020
Very interesting perspective of how to manage the brand and a whole new concept between HR and Marketing working together, loved this course.
By Sandu M
•Jan 16, 2023
I really loved this course and Prof. Nader Tavassoli. It has many examples and frameworks that you can use to deliver the brand as intended.
By ANNA R 1
•May 28, 2021
It was a wonderful experience. And I thank Professor Nader Tavassoli for his excellent teaching and coursera for giving me this oppurtunity.
By Aarthi R
•Nov 3, 2020
Superb learning ,
Teaching was excellent
Videos and materials provided were awesome
Thanks fr increasing my ability towards branding analysis
By PRACHI P
•Aug 15, 2020
This course taught me how brand management actually works and provided me the knowledge i need to truly understand core concept in my field.
By Michael A Z B
•Jun 8, 2020
it's valuable course, it gave me another extent and understanding in how to run and market Business starting from Business, brand, behavior.
By Rahul B
•Jan 6, 2020
Absolutely amazing course. Please add some example problems in the last section, so that students can actually calculate some brand metrics.
By Akshay S
•Dec 22, 2023
This is a must take course. Very well explained. The best part about it is the case studies and examples that helps us clear the concepts.
By Mariane R
•Jan 26, 2022
I really enjoyed the course, it is clear, understandable and contains a lot of value. The interviews were excellent to ground the concepts