このコースについて

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受講生の就業成果

30%

コース終了後に新しいキャリアをスタートした

26%

コースが具体的なキャリアアップにつながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
柔軟性のある期限
スケジュールに従って期限をリセットします。
中級レベル
約19時間で修了
英語
字幕:英語, スペイン語

習得するスキル

Strategy ImplementationBusiness StrategyManagementStrategic ManagementLeadership

受講生の就業成果

30%

コース終了後に新しいキャリアをスタートした

26%

コースが具体的なキャリアアップにつながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
柔軟性のある期限
スケジュールに従って期限をリセットします。
中級レベル
約19時間で修了
英語
字幕:英語, スペイン語

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シラバス - 本コースの学習内容

コンテンツの評価Thumbs Up97%(4,493 件の評価)Info
1

1

3時間で修了

Module 1: The Gap between Strategy Design and Strategy Delivery

3時間で修了
12件のビデオ (合計66分), 8 readings, 2 quizzes
12件のビデオ
Welcome to Module 1!3 分
Why Organizations Fail to Meet their Strategic Objectives4 分
Blackberry: A Case-Study in Disruption2 分
Factors Contributing to the Gap4 分
Are You Asking the Right Questions? By TED and Brightline1 分
Characterizing the Gap2 分
Netflix and Blockbuster: A Case-Study in Disruption4 分
Singapore: Transforming Itself into a Global Economic Hub4 分
Jeroen Tas, Royal Philips10 分
Sunil Prashara, Project Management Institute12 分
Haiyan Wang, China India Institute11 分
8件の学習用教材
Meet the Course Facilitator1 分
Take This Survey!5 分
General Information10 分
Meet Jeroen Tas, Sunil Prashara, and Haiyan Wang1 分
Your Strategy Has to Be Flexible — But So Does Your Execution10 分
OPTIONAL READING: CEOs Should Stop Thinking that Execution is Somebody Else's Job; It Is Theirs10 分
OPTIONAL READING: Ten Questions to Help You Turn Strategy Into Reality10 分
Module 1 Wrap Up1 分
2の練習問題
Test Your Understanding 1 - Part 15 分
Test Your Understanding 1 - Part 28 分
2

2

3時間で修了

Module 2: Brightline Guiding Principles 1, 2, 3 and 4

3時間で修了
15件のビデオ (合計64分), 7 readings, 1 quiz
15件のビデオ
NASA: Guiding Principle 1 in Action4 分
Guiding Principle #1 by TED and Brightline1 分
Understanding Brightline's Guiding Principle 22 分
Saudi Telecom Company: Guiding Principle 2 in Action3 分
Guiding Principle #2 by TED and Brightline1 分
Understanding Brightline's Guiding Principle 33 分
American Red Cross: Guiding Principle 3 in Action2 分
Guiding Principle #3 by TED and Brightline1 分
Understanding Brightline's Guiding Principle 42 分
Amazon: Guiding Principle 4 in Action3 分
Guiding Principle #4 by TED and Brightline1 分
Roger Martin, Rotman School of Management12 分
Dina Matta, ING Bank11 分
Executives at Saudi Telecom Company (STC)9 分
7件の学習用教材
Welcome to Module 2!2 分
Why Brightline's 10 Guiding Principles are Important3 分
Meet Roger Martin, Dina Matta and Saudi Telecom Company1 分
Executives Fail to Execute Strategy Because They’re Too Internally Focused10 分
OPTIONAL READING: Smart Leaders Focus on Execution First and Strategy Second10 分
OPTIONAL READING: Execution Is a People Problem, Not a Strategy Problem10 分
Module 2 Wrap Up2 分
1の練習問題
Test Your Understanding 215 分
3

3

2時間で修了

Module 3: Brightline Guiding Principles 5, 6 and 7

2時間で修了
12件のビデオ (合計58分), 6 readings, 1 quiz
12件のビデオ
ING Bank: Guiding Principle 5 Action4 分
Guiding Principle #5 by TED and Brightline1 分
Understanding Brightline's Guiding Principle 62 分
NHS Connecting for Health: Guiding Principle 6 in Action3 分
Guiding Principle #6 by TED and Brightline1 分
Understanding Brightline's Guiding Principle 73 分
Spotify: Guiding Principle 7 in Action3 分
Guiding Principle #7 by TED and Brightline1 分
Rita McGrath, Columbia Business School8 分
Martin Reeves, BCG Henderson Institute14 分
Vijay Govindarajan, Dartmouth College8 分
6件の学習用教材
Welcome to Module 3!2 分
Meet Rita McGrath, Martin Reeves and Vijay Govindarajan1 分
3 Changes Retailers Need to Make to Survive10 分
OPTIONAL READING: The Stretch Goal Paradox10 分
OPTIONAL READING: Closing the Strategy-Execution Gap Means Focusing on What Employees Think, Not What They Do10 分
Module 3 Wrap Up1 分
1の練習問題
Test Your Understanding 315 分
4

4

2時間で修了

Module 4: Brightline Guiding Principles 8, 9 and 10

2時間で修了
11件のビデオ (合計44分), 6 readings, 1 quiz
11件のビデオ
Bill and Melinda Gates Foundation: Guiding Principle 8 in Action4 分
Guiding Principle #8 by TED and Brightline1 分
Understanding Brightline's Guiding Principle 93 分
Pixar Animation Studios, Tencent, Xiaomi: Guiding Principle 9 in Action4 分
Guiding Principle #9 by TED and Brightline1 分
Understanding Brightline's Guiding Principle 102 分
Google, Campbell Soup Co., Pepsi Co.: Guiding Principle 10 in Action3 分
Guiding Principle #10 by TED and Brightline1 分
Tendayi Viki, Strategyzer8 分
Perry Keenan, Boston Consulting Group (BCG)9 分
6件の学習用教材
Welcome to Module 4!2 分
Meet Tendayi Viki and Perry Keenan1 分
Your Strategy Should Be a Hypothesis You Constantly Adjust10 分
OPTIONAL READING: Strategic Agility, the Netflix Way10 分
OPTIONAL READING: A Way to Assess and Prioritize Your Change Efforts10 分
Module 4 Wrap Up2 分
1の練習問題
Test Your Understanding 415 分

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よくある質問

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.

  • Brightline’s core mission is to promote awareness of the gap between strategy design and delivery, and to encourage discussion of the practical ways to mitigate it. Brightline aims to empower leaders around the world to better guide lead their organizations through change.

  • This course is for CXOs and other senior executives, regardless of industry or geography. Whether your leadership experience comes from a large for-profit, government or not-for-profit organization, the course is meant to help you structure your organization’s strategy challenges within a framework that could help you practically address those challenges (Brightline's 10 Guiding Principles).

  • This course will best serve individuals who are or have been responsible for strategy implementation within a large-scale organization. Having a firm understanding and real-world experience as to how organizations manage people, resources and time in strategic initiatives, will greatly benefit you.

  • 1. Understand why organizations are being disrupted and the reasons why the strategy-implementation gap exists.

    2. Identify external and internal forces that may impact an organization's ability to execute its strategies.

    3. Comprehend and conceptualize the Brightline's 10 Guiding Principles.

    4. Identify and analyze problems related to your and/or other organizations' ability to execute strategies.

    5. Apply the Brightline's 10 Guiding Principles to address strategy implementation challenges.

    6. Strengthen core competences to successfully deliver strategic initiatives.

  • No. Brightline does not prescribe a specific framework to implement the designed strategy. This course offers a set of guiding principles that overarch the use of any desired methodology or framework.

  • The course is self-paced but structured to be 5 weeks in length, requiring about 2-3 hours per week.

  • Yes! After completing this course, you can claim a total of 20 or 19 PDUs, depending on your certification level. After successfully completing the final assignment you will receive a code to submit to Continuing Certification Renewal System (CCRS).

  • Yes! For a limited time, Brightline is sponsoring participation in this course. Please register at https://www.coursera.org/promo/brightlinepromo to receive your voucher.

  • Yes! But be sure to follow the link above to activate your voucher. Upon successful completion of the course, your electronic Brightline™ Initiative/Coursera certificate will be added to your Coursera accomplishments page - from there, you can print your certificate or add it to your LinkedIn profile.

  • Don’t worry, Coursera will refund your payment in full. Please refer to the following article (https://learner.coursera.help/hc/articles/209819043) to claim your refund.

  • Not a problem – the course is self-paced. We recommend that you complete the course within 5 weeks, but you won’t be penalized for missing deadlines as long as you earn your certificate within 180 days. However, you might not get enough peer reviews on peer-reviewed assignments if you submit them late.

  • Please visit the Learner Help Center (https://learner.coursera.help/hc/en-us) for 24/7 support.

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