このコースについて
8,706

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

中級レベル

約20時間で修了

推奨:Five weeks of study, 2-3 hours per week...

英語

字幕:英語

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

中級レベル

約20時間で修了

推奨:Five weeks of study, 2-3 hours per week...

英語

字幕:英語

シラバス - 本コースの学習内容

1
3時間で修了

Module 1: The Gap between Strategy Design and Strategy Delivery

Welcome to the first week of the course! Get started by reviewing your learning objectives for this module and some helpful "housekeeping" information about the course. Then we will dive into learning about the gap between strategy design and delivery. Let's get started!...
11件のビデオ (合計53分), 14 readings, 1 quiz
11件のビデオ
Welcome to Module 1!3 分
Why Organizations Fail to Meet their Strategic Objectives4 分
Blackberry: A Case-Study in Disruption2 分
Factors Contributing to the Gap4 分
Are You Asking the Right Questions? By TED and Brightline1 分
Characterizing the Gap2 分
Netflix and Blockbuster: A Case-Study in Disruption4 分
Singapore: Transforming Itself into a Global Economic Hub3 分
Jeroen Tas, Royal Philips10 分
Haiyan Wang, China India Institute11 分
14件の学習用教材
Meet the Course Facilitator1 分
Take This Survey!5 分
Recommendations for Success4 分
Navigating and Getting Help4 分
Time Commitment2 分
To Earn a Free Certificate1 分
Honor Code10 分
Discussion Forums2 分
Social Media1 分
Meet Jeroen Tas and Haiyan Wang1 分
Your Strategy Has to Be Flexible — But So Does Your Execution15 分
OPTIONAL READING: CEOs Should Stop Thinking that Execution is Somebody Else's Job; It Is Theirs10 分
OPTIONAL READING: Ten Questions to Help You Turn Strategy Into Reality10 分
Module 1 Wrap Up1 分
1の練習問題
Test Your Understanding 115 分
2
3時間で修了

Module 2: Brightline Guiding Principles 1, 2, 3 and 4

Welcome to the second week of the course! This week we are diving into the Guiding Principles. Please review your learning objectives for this week and then let's get started!...
15件のビデオ (合計64分), 7 readings, 1 quiz
15件のビデオ
NASA: Guiding Principle 1 in Action4 分
Guiding Principle #1 by TED and Brightline1 分
Understanding Brightline's Guiding Principle 22 分
Saudi Telecom Company: Guiding Principle 2 in Action3 分
Guiding Principle #2 by TED and Brightline1 分
Understanding Brightline's Guiding Principle 33 分
American Red Cross: Guiding Principle 3 in Action2 分
Guiding Principle #3 by TED and Brightline1 分
Understanding Brightline's Guiding Principle 42 分
Amazon: Guiding Principle 4 in Action3 分
Guiding Principle #4 by TED and Brightline1 分
Roger Martin, Rotman School of Management12 分
Dina Matta, ING Bank11 分
Executives at Saudi Telecom Company (STC)8 分
7件の学習用教材
Welcome to Module 2!2 分
Why Brightline's 10 Guiding Principles are Important3 分
Meet Roger Martin, Dina Matta and Saudi Telecom Company1 分
Executives Fail to Execute Strategy Because They’re Too Internally Focused10 分
OPTIONAL READING: Smart Leaders Focus on Execution First and Strategy Second10 分
OPTIONAL READING: Execution Is a People Problem, Not a Strategy Problem10 分
Module 2 Wrap Up2 分
1の練習問題
Test Your Understanding 215 分
3
2時間で修了

Module 3: Brightline Guiding Principles 5, 6 and 7

Well done for making it to the third week of the course! This week we are continuing our journey through the Guiding Principles. Let's keep the momentum going! ...
12件のビデオ (合計57分), 6 readings, 1 quiz
12件のビデオ
ING Bank: Guiding Principle 5 Action4 分
Guiding Principle #5 by TED and Brightline1 分
Understanding Brightline's Guiding Principle 62 分
NHS Connecting for Health: Guiding Principle 6 in Action3 分
Guiding Principle #6 by TED and Brightline1 分
Understanding Brightline's Guiding Principle 73 分
Spotify: Guiding Principle 7 in Action3 分
Guiding Principle #7 by TED and Brightline1 分
Rita McGrath, Columbia Business School8 分
Martin Reeves, BCG Henderson Institute14 分
Vijay Govindarajan, Dartmouth College8 分
6件の学習用教材
Welcome to Module 3!2 分
Meet Rita McGrath, Martin Reeves and Vijay Govindarajan1 分
3 Changes Retailers Need to Make to Survive15 分
OPTIONAL READING: The Stretch Goal Paradox10 分
OPTIONAL READING: Closing the Strategy-Execution Gap Means Focusing on What Employees Think, Not What They Do10 分
Module 3 Wrap Up1 分
1の練習問題
Test Your Understanding 315 分
4
2時間で修了

Module 4: Brightline Guiding Principles 8, 9 and 10

Well done! You've made it to the fourth week of the course. This week we finish learning about the remaining Guiding Principles. Keep up the good work!...
11件のビデオ (合計44分), 6 readings, 1 quiz
11件のビデオ
Bill and Melinda Gates Foundation: Guiding Principle 8 in Action4 分
Guiding Principle #8 by TED and Brightline1 分
Understanding Brightline's Guiding Principle 93 分
Pixar Animation Studios, Tencent, Xiaomi: Guiding Principle 9 in Action4 分
Guiding Principle #9 by TED and Brightline1 分
Understanding Brightline's Guiding Principle 102 分
Google, Campbell Soup Co., Pepsi Co.: Guiding Principle 10 in Action3 分
Guiding Principle #10 by TED and Brightline1 分
Tendayi Viki, Strategyzer8 分
Perry Keenan, The Boston Consulting Group (BCG)9 分
6件の学習用教材
Welcome to Module 4!2 分
Meet Tendayi Viki and Perry Keenan1 分
Your Strategy Should Be a Hypothesis You Constantly Adjust15 分
OPTIONAL READING: Strategic Agility, the Netflix Way10 分
OPTIONAL READING: A Way to Assess and Prioritize Your Change Efforts10 分
Module 4 Wrap Up2 分
1の練習問題
Test Your Understanding 415 分
5
11分で修了

Module 5: Put the Brightline Guiding Principles into Action

Nice work - you've made it to the fifth and final week of the course. This week you'll take everything you've learned and apply it in a final project. Good luck, and enjoy Module 5!...
1件のビデオ (合計4分), 3 readings
1件のビデオ
3件の学習用教材
Final Project Instructions5 分
Take this survey!
Additional Resources2 分
9時間で修了

Module 5: Put the Brightline Guiding Principles into Action: Lesson Choices

Choice 1: "RTech Becomes a Global Tech Player" | Choice 2: "Taxing Challenges for Pavlova" | Choice 3: "Reinventing Steifen's Life Foundation"...
9 readings, 9 quizzes
9件の学習用教材
Download the Case for Easy Reference1 分
Part 1: RTech Becomes a Global Tech Player20 分
Part 2: RTech Enters a New Era20 分
Download the Case for Easy Reference1 分
Part 1: Taxing Challenges for Pavlova20 分
Part 2: The New Head of the Development Fund Diagnoses the Department’s Challenges20 分
Download the Case for Easy Reference1 分
Part 1: Reinventing Steifen's Life Foundation20 分
Part 2: Hanif’s 10 Key Points20 分
6の練習問題
Part 1: Test Your Understanding of the Case10 分
Part 2: Test Your Understanding of the Case20 分
Part 1: Test Your Understanding of the Case5 分
Part 2: Test Your Understanding of the Case20 分
Part 1: Test Your Understanding of the Case5 分
Part 2: Test Your Understanding of the Case20 分
4.8
47件のレビューChevron Right

33%

コース終了後に新しいキャリアをスタートした

30%

コースが具体的なキャリアアップにつながった

人気のレビュー

by SGMar 2nd 2019

Great program from PMI and its partners ; Interviews with experts on strategy design and implementation are very insightful. Besides this program also provided access to rich collection of HBR papers.

by SKDec 5th 2018

One of the best course for any company working methodlogy and keep on focus on the certain key aspect. Brightline's 10 Guiding Principle is just amazing. All need to work on it.

講師

Avatar

Ricardo Viana Vargas

Executive Director

Brightline Initiativeについて

The Brightline™ Initiative is a coalition led by the Project Management Institute together with leading global organizations dedicated to helping executives bridge the expensive and unproductive gap between strategy design and delivery....

よくある質問

  • 修了証に登録すると、すべてのビデオ、テスト、およびプログラミング課題(該当する場合)にアクセスできます。ピアレビュー課題は、セッションが開始してからのみ、提出およびレビューできます。購入せずにコースを検討することを選択する場合、特定の課題にアクセスすることはできません。

  • 修了証を購入する際、コースのすべての教材(採点課題を含む)にアクセスできます。コースを完了すると、電子修了証が成果のページに追加されます。そこから修了証を印刷したり、LinkedInのプロフィールに追加したりできます。コースの内容の閲覧のみを希望する場合は、無料でコースを聴講できます。

  • Brightline’s core mission is to promote awareness of the gap between strategy design and delivery, and to encourage discussion of the practical ways to mitigate it. Brightline aims to empower leaders around the world to better guide lead their organizations through change.

  • This course is for CXOs and other senior executives, regardless of industry or geography. Whether your leadership experience comes from a large for-profit, government or not-for-profit organization, the course is meant to help you structure your organization’s strategy challenges within a framework that could help you practically address those challenges. (Brightline's 10 Guiding Principles).

  • This course will best serve individuals who are or have been responsible for strategy implementation within a large-scale organization. Having a firm understanding and real-world experience as to how organizations manage people, resources and time in strategic initiatives, will greatly benefit you.

  • 1. Understand why organizations are being disrupted and the reasons why the strategy-implementation gap exists.

    2. Identify external and internal forces that may impact an organization's ability to execute its strategies.

    3. Comprehend and conceptualize the Brightline's 10 Guiding Principles.

    4. Identify and analyze problems related to your and/or other organizations' ability to execute strategies.

    5. Apply the Brightline's 10 Guiding Principles to address strategy implementation challenges.

    6. Strengthen core competences to successfully deliver strategic initiatives.

  • No. Brightline does not prescribe a specific framework to implement the designed strategy. This course offers a set of guiding principles that overarch the use of any desired methodology or framework.

  • The course is self-paced but structured to be 5 weeks in length, requiring about 2-3 hours per week.

  • Yes! For a limited time, Brightline is sponsoring participation in this course. Please register at https://www.coursera.org/voucher/brightline to receive your voucher.

  • Yes! But be sure to follow the link above to activate your voucher. Upon successful completion of the course, your electronic Brightline™ Initiative/Coursera certificate will be added to your Coursera accomplishments page - from there, you can print your certificate or add it to your LinkedIn profile.

  • Don’t worry, Coursera will refund your payment in full. Please refer to the following article (https://learner.coursera.help/hc/articles/209819043) to claim your refund.

  • Please visit the Learner Help Center (https://learner.coursera.help/hc/en-us) for 24/7 support.

  • Not a problem – the course is self-paced. We recommend that you complete the course within 5 weeks, but you won’t be penalized for missing deadlines as long as you earn your certificate within 180 days. However, you might not get enough peer reviews on peer-reviewed assignments if you submit them late.

さらに質問がある場合は、受講者向けヘルプセンターにアクセスしてください。