このコースについて
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次における5の3コース

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自分のスケジュールですぐに学習を始めてください。

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約16時間で修了

推奨:4 hours/week...

英語

字幕:英語

習得するスキル

Marketing CommunicationsProduct DevelopmentPlanningNew Product DevelopmentEntrepreneurship

次における5の3コース

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

約16時間で修了

推奨:4 hours/week...

英語

字幕:英語

シラバス - 本コースの学習内容

1
4時間で修了

Show Me the Money!

The reality is that making games isn't just about art and creativity, though sometimes some of us wish that were the case. All art has economic considerations. Creative people need food, shelter and safe creative spaces to work within. Thus, one way or another the question of the economics of games is going to prove important. So understanding the flow of money in the game industry, as well as how to protect your own ideas will prove paramount in being able to make the craft of making games an economically justifiable activity.

...
10件のビデオ (合計75分), 4 readings, 4 quizzes
10件のビデオ
The Business of Videogames6 分
Funding Models - Part 16 分
Funding Models - Part 28 分
Where are Games Sold?12 分
How do You Make Money?5 分
IP - Intellectual Property4 分
IP - Copyright11 分
IP- Patents and Trade Secrets6 分
IP - Protecting Yourself9 分
4件の学習用教材
Welcome to the Dark Side...10 分
The Game Industry and Making Money10 分
The IP Conundrum...10 分
Template for SWOT Analysis10 分
3の練習問題
Reflecting on Games and Money6 分
The Game Industry and Money10 分
Intellectual Property10 分
2
4時間で修了

Games are Made of People

I think one of the most important things to realize about the business of games is that games are made up of people. While I'm borrowing the line from "Soylent Green" to be a bit funny, the reality is that creative people really do live and breath the games that they make and a game can't exist without a good team behind it. In this module, you will explore the fundamentals of game production and teamwork. You will get a foundation in some of the project management tools and techniques that while you may not use them on this project will help you be a better game developer in the long run.

...
10件のビデオ (合計65分), 5 readings, 4 quizzes
10件のビデオ
It's About the People7 分
Project Management Techniques6 分
Complexity and Iteration6 分
SCRUM4 分
Project Management Tools6 分
Leadership5 分
Leadership Qualities6 分
Leadership Style7 分
Leadership Tasks5 分
5件の学習用教材
A Game Production Primer10 分
Project Management Tools and Techniques10 分
SCRUM in 10 Minutes10 分
The Foundations of Leadership10 分
Production Schedule Template Documents10 分
3の練習問題
Teamwork Fundamentals Quiz10 分
Project Management Quiz8 分
Leadership Quiz8 分
3
4時間で修了

Pitching Your Game and Yourself

It may seem a bit cliché, but the idea that perception is reality is perhaps doubly important in games. This doesn't mean that style rules over substance, but that they ultimately both have to exist. That can be a hard thing to hear, that how you present something (including yourself) is as important as what you are saying. This is why in this module we want you to think about presenting yourself or your game and how to best position it or you to get a job or interest people in your project. We're not asking you to write this time, so get ready to pitch!

...
9件のビデオ (合計74分), 5 readings, 2 quizzes
9件のビデオ
Public Speaking - What Works?8 分
Effective Visuals5 分
How to Demo Your Game7 分
Getting a Job...9 分
Perfecting the Resume8 分
Finding a Game Job9 分
Interviewing8 分
Interested People Are Interesting6 分
5件の学習用教材
Some Notes on Your Personal or Game Pitch10 分
Positioning Yourself10 分
The Portfolio10 分
Going Indy...10 分
Pitching Yourself...10 分
1の練習問題
The Art of the Demo10 分
4
4時間で修了

Entrepreneurship and Starting a Company

Starting a company isn't for everyone. But it is also good to know what goes into starting a company even if you're not the one doing it. Often times, as an employee, it can feel pretty arbitrary why a company makes the decisions it does (and sometimes it is, but for the sake of argument, we'll assume that the person at the helm of the company isn't just making random decisions). But, often there is a logic there and understanding why a company does what it does is often rooted in the logics that we will be discussing here.

...
7件のビデオ (合計47分), 4 readings, 3 quizzes
7件のビデオ
Entrepreneurship7 分
Launching a Business6 分
Business Structures8 分
Business Planning7 分
Client Communication7 分
Physical Communication6 分
4件の学習用教材
Your Friends are NOT a Company10 分
Launching a Business10 分
Work for Hire and Clients10 分
Competitive Analysis Templates and Discussion10 分
2の練習問題
Launching a Business Quiz8 分
Work for Hire Communication Quiz6 分
4.4
128件のレビューChevron Right

30%

コース終了後に新しいキャリアをスタートした

33%

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Business of Games and Entrepreneurship からの人気レビュー

by AAJun 5th 2016

A 'must' for everyone! Entrepreneurship is something unique, is not for everyone but can be reached with some effort. A course that can be applied to all areas. Nice experience.

by RDJan 31st 2017

I am grateful to Coursera and MSU for this great leaning opportunity.Thanks Coursera and MSU for providing me such a great learning opportunity.Rafi Ud Din-Pakistan.

講師

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Casey O'Donnell

Associate Professor
Media and Information

ミシガン州立大学(Michigan State University)について

Michigan State University has been advancing the common good with uncommon will for more than 150 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges....

Game Design and Developmentの専門講座について

Break into the video game industry with theoretical, technical, and business knowledge from one of the world’s best programs. This Specialization covers the theoretical and practical foundations of video game production using the Unity 3D game engine. The Specialization is taught by faculty at Michigan State University with over fifty years of combined experience building games and teaching game production. Michigan State University is one of the top-rated game design and development programs in North America. You’ll learn to develop a game concept; prototype, test, and iterate on your ideas; and navigate licensing, marketing, and other business considerations. The specialization builds a solid foundation for industry roles as a gameplay designer, level designer, technical designer, technical artist, programmer, or producer. The capstone partner for the specialization is the online game portal Kongregate, which provides an avenue for distribution of the capstone project, as well as a pathway for monetization for aspiring game developers....
Game Design and Development

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