This course explores the international business environment in which organisations function. You’ll learn about core analysis methods, including PESTLE, SWOT, and Boston Box Matrices, as well as the applications of Porter’s Five Forces. You’ll have the opportunity to participate in discussion forums and access case studies, as well as testing your understanding in quizzes.
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International Business Essentials専門講座ロンドン大学（University of London）このコースについて
8,892 最近の表示
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100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における6の5コース
約10時間で修了
英語
字幕：アラビア語, フランス語, ポルトガル語（ヨーロッパ）, イタリア語, ベトナム語, ドイツ語, ロシア語, 英語, スペイン語
柔軟性のある期限
スケジュールに従って期限をリセットします。
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における6の5コース
約10時間で修了
英語
字幕：アラビア語, フランス語, ポルトガル語（ヨーロッパ）, イタリア語, ベトナム語, ドイツ語, ロシア語, 英語, スペイン語
提供：
ロンドン大学（University of London）
The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk
シラバス - 本コースの学習内容
2時間で修了
First Ideas
This week introduces the nature of the environment, both external and internal, in which the organisation exists. It provides an initial set of insights to a range of models which are useful in managing the challenges presented by a changing environment. This week, we will cover: > What is the organisational external environment? What about the organisational internal environment?International and global contexts, and meeting useful analytical models
2時間で修了
9件のビデオ （合計25分）, 4 学習用教材, 1 個のテスト
3時間で修了
Analysing the External Environment
This week illustrates how PESTLE and SWOT models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover:Generic PESTLE (Political, Economic, Socio-cultural, Technological, Legal, and Environmental) analyses; SWOT (Strengths, weaknesses, opportunities, threats) analyses; PESTLE and SWOT analyses at the local, national, and international levels
3時間で修了
5件のビデオ （合計22分）, 2 学習用教材, 3 個のテスト
2時間で修了
Analysing the Immediate Competitive Environment
This week illustrates how Life Cycle, Boston Box, and Growth Matrix models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover: The challenge of product life cycles; Boston Box Matrix analyses of product and brand portfolios; Ansoff Growth Matrix analyses
2時間で修了
4件のビデオ （合計19分）, 3 学習用教材, 2 個のテスト
3時間で修了
Analysing the Wider Competitive Environment
This week illustrates how the state of competitive rivalry in the environment is analysed and evaluated using Porter's Five Forces model, and Porters strategies for competitive advantage. This week, we will cover: The challenge of competition, Porter's Five Forces model; Competitive strategies, and competitive advantage, using Porter's strategies for competitive advantage
3時間で修了
5件のビデオ （合計14分）, 3 学習用教材, 2 個のテスト
レビュー
INTERNATIONAL BUSINESS ENVIRONMENT からの人気レビュー
Mにより2020年6月23日
I have studied in International Business Environment lot of things thank you Instructor it very intresting in each week class, assignments quiz . Thank you Coursera for giving these opportunity.
SHにより2017年6月29日
This was the taught course of the whole set. The lecturer was clear and concise - the videos were relevant and the reading provided up to date and interesting. I've enjoyed this course very much
NLにより2017年12月22日
Explained well..... helped me clear the understanding about various environments affecting the business model..... very good for start ups
NCにより2020年5月14日
The course was absolutely superb and the lecturer is absolutely terrific. Thank you so much I appreciate all that you have taught me.
International Business Essentials専門講座について
This specialisation from the University of London is designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in further study and in international business.
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