This course explores the international business environment in which organisations function. You’ll learn about core analysis methods, including PESTLE, SWOT, and Boston Box Matrices, as well as the applications of Porter’s Five Forces. You’ll have the opportunity to participate in discussion forums and access case studies, as well as testing your understanding in quizzes.
This course forms part of a specialization from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study.
If completed successfully, your certificate from this specialization can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit https://mba.london.ac.uk/.
This course is endorsed by CMI
このコースはInternational Business Essentials の専門講座に属します。
International Business Environment
提供：
2,942 登録済み
シラバス - 本コースの学習内容
週
13時間で修了
First Ideas
This week introduces the nature of the environment, both external and internal, in which the organisation exists. It provides an initial set of insights to a range of models which are useful in managing the challenges presented by a changing environment. This week, we will cover: > What is the organisational external environment? What about the organisational internal environment?International and global contexts, and meeting useful analytical models
9件のビデオ （合計25分）, 4 readings, 1 quiz
9件のビデオ
1.1 Introduction4 分
1.3 Intermission21
1.4 International Contexts1 分
1.5- Factors Driving Moves To Global Strategies2 分
1.6- Globalization and Internationalization1 分
1.7 Five Dimensions of Culture31
1.8 Hofstede's comparison of National Cultures8 分
1.10- Summary59
4件の学習用教材
1.2- The Tasks of Managing10 分
1.5- Factors Driving Moves To Global Strategies10 分
1.8- Hofstede's Comparison of National Cultures10 分
1.9 - National Cultures10 分
週
25時間で修了
Analysing the External Environment
This week illustrates how PESTLE and SWOT models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover:Generic PESTLE (Political, Economic, Socio-cultural, Technological, Legal, and Environmental) analyses; SWOT (Strengths, weaknesses, opportunities, threats) analyses; PESTLE and SWOT analyses at the local, national, and international levels
5件のビデオ （合計22分）, 2 readings, 3 quizzes
5件のビデオ
2.2 PESTLE Analysis5 分
2.2 PESTLE analysis case study5 分
2.3 SWOT Matrix ABC2 分
2.4 The Importance of Thorough Analysis1 分
2件の学習用教材
PEST and PESTLE Analysis10 分
SWOT Analysis10 分
1の練習問題
Quiz: PEST and PESTLE12 分
週
31時間で修了
Analysing the Immediate Competitive Environment
This week illustrates how Life Cycle, Boston Box, and Growth Matrix models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover: The challenge of product life cycles; Boston Box Matrix analyses of product and brand portfolios; Ansoff Growth Matrix analyses
4件のビデオ （合計19分）, 3 readings, 2 quizzes
4件のビデオ
3.2 Boston Box Review3 分
3.3 Ansoff's Growth Matrix6 分
3.4 Reinforcing Key Elements2 分
3件の学習用教材
Product Life Cycle Stages10 分
Boston Box Matrix10 分
Ansoff Matrix10 分
2の練習問題
Quiz: Product Life Cycle12 分
Quiz: Boston Box Matrix12 分
週
43時間で修了
Analysing the Wider Competitive Environment
This week illustrates how the state of competitive rivalry in the environment is analysed and evaluated using Porter's Five Forces model, and Porters strategies for competitive advantage. This week, we will cover: The challenge of competition, Porter's Five Forces model; Competitive strategies, and competitive advantage, using Porter's strategies for competitive advantage
5件のビデオ （合計14分）, 3 readings, 2 quizzes
5件のビデオ
4.2 Porter's Five Forces1 分
4.2 Porter's Five Forces continued4 分
4.7 Competitive Strategy2 分
4.11- Summary51
3件の学習用教材
4.3 Porter's Five Forces10 分
4.4 Harvard Business Review | Porters Five Forces10 分
4.8 Reading- Porter's Five Forces10 分
1の練習問題
4.9 Quiz20 分
4.7
25件のレビュー人気のレビュー
This was the taught course of the whole set. The lecturer was clear and concise - the videos were relevant and the reading provided up to date and interesting. I've enjoyed this course very much
Explained well..... helped me clear the understanding about various environments affecting the business model..... very good for start ups
講師
Dr Alan Parkinson
Deputy Director (Education), School of ManagementUCL, University of London
ロンドン大学（University of London）について
The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk
International Business Essentialsの専門講座について
This specialisation from the University of London is designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in further study and in international business.
If completed successfully, you may be able to use your certificate from this specialisation as part of the application process for the University of London Global MBA.
This Specialisation is endorsed by CMI.
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