This course explores the international business environment in which organisations function. You’ll learn about core analysis methods, including PESTLE, SWOT, and Boston Box Matrices, as well as the applications of Porter’s Five Forces. You’ll have the opportunity to participate in discussion forums and access case studies, as well as testing your understanding in quizzes.
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このコースについて
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自分のスケジュールですぐに学習を始めてください。
次における6の5コース
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約10時間で修了
推奨：4 weeks of study, 5 hours per week
英語
字幕：英語, アラビア語
シラバス - 本コースの学習内容
3時間で修了
First Ideas
This week introduces the nature of the environment, both external and internal, in which the organisation exists. It provides an initial set of insights to a range of models which are useful in managing the challenges presented by a changing environment. This week, we will cover: > What is the organisational external environment? What about the organisational internal environment?International and global contexts, and meeting useful analytical models
3時間で修了
9件のビデオ （合計25分）, 4 readings, 1 quiz
9件のビデオ
1.1 Introduction4 分
1.3 Intermission21
1.4 International Contexts1 分
1.5- Factors Driving Moves To Global Strategies2 分
1.6- Globalization and Internationalization1 分
1.7 Five Dimensions of Culture31
1.8 Hofstede's comparison of National Cultures8 分
1.10- Summary59
4件の学習用教材
1.2- The Tasks of Managing10 分
1.5- Factors Driving Moves To Global Strategies10 分
1.8- Hofstede's Comparison of National Cultures10 分
1.9 - National Cultures10 分
5時間で修了
Analysing the External Environment
This week illustrates how PESTLE and SWOT models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover:Generic PESTLE (Political, Economic, Socio-cultural, Technological, Legal, and Environmental) analyses; SWOT (Strengths, weaknesses, opportunities, threats) analyses; PESTLE and SWOT analyses at the local, national, and international levels
5時間で修了
5件のビデオ （合計22分）, 2 readings, 3 quizzes
5件のビデオ
2.2 PESTLE Analysis5 分
2.2 PESTLE analysis case study5 分
2.3 SWOT Matrix ABC2 分
2.4 The Importance of Thorough Analysis1 分
2件の学習用教材
PEST and PESTLE Analysis10 分
SWOT Analysis10 分
1の練習問題
Quiz: PEST and PESTLE12 分
1時間で修了
Analysing the Immediate Competitive Environment
This week illustrates how Life Cycle, Boston Box, and Growth Matrix models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover: The challenge of product life cycles; Boston Box Matrix analyses of product and brand portfolios; Ansoff Growth Matrix analyses
1時間で修了
4件のビデオ （合計19分）, 3 readings, 2 quizzes
4件のビデオ
3.2 Boston Box Review3 分
3.3 Ansoff's Growth Matrix6 分
3.4 Reinforcing Key Elements2 分
3件の学習用教材
Product Life Cycle Stages10 分
Boston Box Matrix10 分
Ansoff Matrix10 分
2の練習問題
Quiz: Product Life Cycle12 分
Quiz: Boston Box Matrix12 分
3時間で修了
Analysing the Wider Competitive Environment
This week illustrates how the state of competitive rivalry in the environment is analysed and evaluated using Porter's Five Forces model, and Porters strategies for competitive advantage. This week, we will cover: The challenge of competition, Porter's Five Forces model; Competitive strategies, and competitive advantage, using Porter's strategies for competitive advantage
3時間で修了
5件のビデオ （合計14分）, 3 readings, 2 quizzes
5件のビデオ
4.2 Porter's Five Forces1 分
4.2 Porter's Five Forces continued4 分
4.7 Competitive Strategy2 分
4.11- Summary51
3件の学習用教材
4.3 Porter's Five Forces10 分
4.4 Harvard Business Review | Porters Five Forces10 分
4.8 Reading- Porter's Five Forces10 分
1の練習問題
4.9 Quiz20 分
レビュー
4.7
INTERNATIONAL BUSINESS ENVIRONMENT からの人気レビュー
SAによりJun 29, 2017
This was the taught course of the whole set. The lecturer was clear and concise - the videos were relevant and the reading provided up to date and interesting. I've enjoyed this course very much
NLによりDec 22, 2017
Explained well..... helped me clear the understanding about various environments affecting the business model..... very good for start ups
WCによりJul 7, 2018
amazing course, amazing presentations, good insights to learn and super prof' from UCL (Alan Parkinson) = blasting experience!
PNによりJan 5, 2020
Very informative and highly applicable theories in real business world.\n\nThanks to Coursera.
STによりMar 25, 2019
this course is very helpful for me thanks coursera providing me this course
SによりMay 27, 2019
Nice course many things to learn and professor have nice way of teaching
AMによりMay 28, 2017
Good course to know about few models in international business!
SUによりAug 8, 2019
This is the best among the all courses in this specialization.
GKによりApr 19, 2019
Very well presented. Covers core analysis methods clearly.
ロンドン大学（University of London）について
The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk
International Business Essentials専門講座について
This specialisation from the University of London is designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in further study and in international business.
If completed successfully, you may be able to use your certificate from this specialisation as part of the application process for the University of London Global MBA.
This Specialisation is endorsed by CMI.
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