Chevron Left
The Importance of Listening に戻る

ノースウェスタン大学(Northwestern University) による The Importance of Listening の受講者のレビューおよびフィードバック



In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...



I didn't have any idea to how control social media, but after this course that was so practical learned how to control , monitor and observe the operation and also how to find solutions to thrive.


I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.


The Importance of Listening: 126 - 150 / 286 レビュー

by Rohit K


great tutorials and they also provide high quality tools :)

by Jorge C


Enjoyed it a lot. Very useful tools and engaging videos.

by Hamdy R M M G


great information and insight to learn i love this Course

by Oriana V R R


Excellent course, it was very fun and helpful to receive

by Cyrus F


great course for getting in the social media influencers

by Harajinder K


Well-presented and interesting case-study with Taco bell

by Eugene T


Great course with insights into Social Media Marketing!

by Zhao R (


Great course! Soooo many useful tools were introduced!

by Yeung T N


Very good experience for me and open my mind and view



This part is great, I have learned a lot, thank you!

by Nick D


Great plan, direction and insight to social media.

by Raymond B


Take this course! You should maybe take it twice!

by Apichart T


Good Course to know about insight social audience

by Amanda L S


A lot of very useful information in this course.

by samira m


Insightful. Useful application to real business.

by Sergio L F d M


Excellent ! I recommend.

Excelente! Eu recomendo.

by Alexis P


The interview with Tressie Lieberman was great!

by Chad W


Great for doing consumer and customer research.

by Yuting R


Great course with the case study of Taco Bell.

by Thiago R


Great, informative and full of great material!

by nikolaos a


Practical, engaging and extremely informative

by Epiphane A


There is nice stuff in here, worth reading!

by Aboud K


WOW! Very insightful and outstanding tools!

by Anjali B


Great course with lots of value addition

by Harriet F


Excellent! Learnt lots of great skills.