Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.
提供：
Management of Fashion and Luxury Companies
ボッコーニ大学（Università Bocconi）このコースについて
119,698 最近の表示
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100%オンライン
自分のスケジュールですぐに学習を始めてください。
約12時間で修了
英語
字幕：アラビア語, フランス語, ポルトガル語（ヨーロッパ）, イタリア語, ベトナム語, ドイツ語, ロシア語, 英語, スペイン語, ペルシア語
習得するスキル
- Strategic Management
- Business Model
- Luxury Goods
- Brand Management
柔軟性のある期限
スケジュールに従って期限をリセットします。
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
約12時間で修了
英語
字幕：アラビア語, フランス語, ポルトガル語（ヨーロッパ）, イタリア語, ベトナム語, ドイツ語, ロシア語, 英語, スペイン語, ペルシア語
提供：
ボッコーニ大学（Università Bocconi）
Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking.
シラバス - 本コースの学習内容
3時間で修了
What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics
Welcome to the first week of our course! Before moving this week contents, please dedicate some time to read the About the Course section where you can find a series of useful information to approach the course the best way. The Trips&Tricks section contains some insights and best practices that Lucia Paladino (an industry expert) shared with our community. Once you have done with these introductory readings you can finally move to the first contents! This first module is dedicated to a general introduction to fashion and luxury concepts: what they imply, how they are perceived, how they differ, and what other basic ideas in this industry are.
3時間で修了
10件のビデオ （合計55分）, 8 学習用教材
2時間で修了
The Evolution of Business Models: From Designers to Fast Fashion Retailers
2時間で修了
16件のビデオ （合計125分）, 1 学習用教材
2時間で修了
Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection
Welcome to module 3! The main topics here will be the complexity of product development, brand identity, stylistic identity, and the development of the collection. Remember also that at the end of this module you will find the first QUIZ (counting 40% of the final grade)! This quiz is going to test your knowledge and understanding of the first three modules. You need to listen to all video lectures and to read all the slides of the three modules carefully to successfully complete it.
2時間で修了
8件のビデオ （合計50分）, 2 学習用教材, 1 個のテスト
2時間で修了
Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands
2時間で修了
7件のビデオ （合計100分）, 3 学習用教材
レビュー
- 5 stars76.93%
- 4 stars18.85%
- 3 stars3.09%
- 2 stars0.42%
- 1 star0.68%
MANAGEMENT OF FASHION AND LUXURY COMPANIES からの人気レビュー
PMにより2017年3月1日
What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.
WRにより2018年1月6日
Fun and interesting course with a lot of in-depth information on the inner workings of the fashion industry and on how to start understanding building your own brand to a success. Thanks!
BBにより2020年7月15日
The course is supposed to be for beginners and pros as well but the final test seems quite hard to pass if you're a beginner due to the wide range of information included in those 2 reports
Kにより2022年5月4日
Amazing course, a lot of new and useful information. Tutors are not boring and great at explanation. Special thanks for case study of different companies and interviews, was very interesting.
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