Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.
提供：
Management of Fashion and Luxury Companies
ボッコーニ大学（Università Bocconi）
このコースについて
269,615 最近の表示
受講生の就業成果
50%
コース終了後に新しいキャリアをスタートした
45%
コースが具体的なキャリアアップにつながった
習得するスキル
Strategic ManagementBusiness ModelLuxury GoodsBrand Management
受講生の就業成果
50%
コース終了後に新しいキャリアをスタートした
45%
コースが具体的なキャリアアップにつながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
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約18時間で修了
英語
字幕：英語
シラバス - 本コースの学習内容
3時間で修了
What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics
Welcome to the first week of our course! Before moving this week contents, please dedicate some time to read the About the Course section where you can find a series of useful information to approach the course the best way. The Trips&Tricks section contains some insights and best practices that Lucia Paladino (an industry expert) shared with our community. Once you have done with these introductory readings you can finally move to the first contents! This first module is dedicated to a general introduction to fashion and luxury concepts: what they imply, how they are perceived, how they differ, and what other basic ideas in this industry are.
3時間で修了
10件のビデオ （合計55分）, 8 readings
10件のビデオ
2. New Trends6 分
3. The Dream Factor and Media System4 分
4. What Is Luxury?6 分
5. Luxury as a Product4 分
6. Luxury as a Business3 分
7. Luxury as a Culture4 分
8. Luxury as a Customer3 分
9. What Is Luxury Not?4 分
10. Fashion, Luxury, and Millennials: Interviews (Additional Material)5 分
8件の学習用教材
Above and Beyond the Course10 分
Surviving the Course10 分
About Professors10 分
Additional Readings & Material10 分
Coffee with a Fashion Expert10 分
Careers in Fashion and Luxury Companies10 分
Best Practices in Fashion and Luxury Companies10 分
Slides and Pinterest10 分
2時間で修了
The Evolution of Business Models: From Designers to Fast Fashion Retailers
2時間で修了
16件のビデオ （合計125分）, 1 reading
16件のビデオ
Introduction1 分
Fashion Market Segmentation10 分
Business Models Framework5 分
Business Models in the Market5 分
Luxury Brands6 分
Luxury Conglomerates4 分
Premium Brands5 分
Designer Brands6 分
Vertical Retailers - Mass or Fast8 分
Interview with Moncler10 分
Licensing21 分
Interview with Rainbow3 分
Textile Industry3 分
Ingredient Brands3 分
Interview with Albini16 分
Interview with Vitale Barberis Canonico11 分
1件の学習用教材
Slides and Pinterest10 分
2時間で修了
Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection
Welcome to module 3! The main topics here will be the complexity of product development, brand identity, stylistic identity, and the development of the collection. Remember also that at the end of this module you will find the first QUIZ (counting 40% of the final grade)! This quiz is going to test your knowledge and understanding of the first three modules. You need to listen to all video lectures and to read all the slides of the three modules carefully to successfully complete it.
2時間で修了
8件のビデオ （合計50分）, 2 readings, 1 quiz
8件のビデオ
The Concept of Stylistic Identity5 分
How to Develop a Collection7 分
Brand Identity7 分
Case Study: Woolmark2 分
Interview: Landor and Associates8 分
Case Study: DSQUARED27 分
Case Study: BOTTEGA VENETA3 分
2件の学習用教材
Slides and Pinterest10 分
About Quizzes - Read carefully10 分
1の練習問題
Modules 1-340 分
2時間で修了
Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands
2時間で修了
7件のビデオ （合計100分）, 3 readings
7件のビデオ
How to Build a Strong Communication Identity12 分
Masstige19 分
The Digital Challenge4 分
Round Table with International Bocconi Students18 分
Interview with Tomaso Galli18 分
Interview with Attila & Co.14 分
3件の学習用教材
Slides and Pinterest10 分
Additional Material10 分
How is 3D printing changing fashion?10 分
レビュー
4.7
MANAGEMENT OF FASHION AND LUXURY COMPANIES からの人気レビュー
VKによりJan 30, 2020
It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.
PMによりMar 1, 2017
What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.
OHによりNov 29, 2019
The course is very useful and easy to understand... also I like the module materials and the notes while lectures are on. But the quizes were very hard especially the last quiz of the annual reports
MAによりNov 24, 2016
I think it was a very good course. Perhaps the speakers were talking a bit fast (and with the Italian accent it was a bit hard to understand). But except this very minor thing, I recommend it !!
SGによりJun 17, 2019
Fantastic class with 2 great lecturers and high standard invitees. The tests are not focussing on skills but on detecting the traps. They are useless and do not state the level of the student.
WRによりJan 6, 2018
Fun and interesting course with a lot of in-depth information on the inner workings of the fashion industry and on how to start understanding building your own brand to a success. Thanks!
CCによりNov 16, 2017
Very interesting, with significant case studies, to the point and neatly explained. A very useful integration to Luxury Brands notions one may have. Thank you for providing the material.
VSによりJan 26, 2017
hi i really liked this course and also i have made my payment for certificate but still its asking to me for repay...\n\nkindly help,\n\nor mail the details on vandanasingh904@gmail.com
SKによりDec 22, 2019
I would highly recommend this course to fashion aspirants.It has everything that you need to know about the industry.I am highly satisfied and fortunate enough to complete this course.
DBによりJun 23, 2017
Very interesting course. Covers many topics of the world of fashion and retail. Can be understood by anyone and gives a proper introduction to luxury companies' management. Thank you
AAによりMay 25, 2017
I have really enjoyed this course. It has given me a vast amount of a crucial information. The value of the all extra materials, Pinterest boards, overviews cannot be overestimated.
HHによりNov 12, 2015
Thank you for a wonderfully informative course. Wish the team behind it the very best. I hope Coursera and Bocconi will choose to collaborate on more courses in the coming future.
提供：
ボッコーニ大学（Università Bocconi）
Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking.
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