Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.
Management of Fashion and Luxury Companies
ボッコーニ大学（Università Bocconi）このコースについて
364,070 最近の表示
受講生の就業成果
50%
コース終了後に新しいキャリアをスタートした
45%
コースが具体的なキャリアアップにつながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
柔軟性のある期限
スケジュールに従って期限をリセットします。
約11時間で修了
英語
字幕：英語, ペルシア語
習得するスキル
Strategic ManagementBusiness ModelLuxury GoodsBrand Management
受講生の就業成果
50%
コース終了後に新しいキャリアをスタートした
45%
コースが具体的なキャリアアップにつながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
柔軟性のある期限
スケジュールに従って期限をリセットします。
約11時間で修了
英語
字幕：英語, ペルシア語
提供：
ボッコーニ大学（Università Bocconi）
Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking.
シラバス - 本コースの学習内容
3時間で修了
What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics
Welcome to the first week of our course! Before moving this week contents, please dedicate some time to read the About the Course section where you can find a series of useful information to approach the course the best way. The Trips&Tricks section contains some insights and best practices that Lucia Paladino (an industry expert) shared with our community. Once you have done with these introductory readings you can finally move to the first contents! This first module is dedicated to a general introduction to fashion and luxury concepts: what they imply, how they are perceived, how they differ, and what other basic ideas in this industry are.
3時間で修了
10件のビデオ （合計55分）, 8 readings
10件のビデオ
2. New Trends6 分
3. The Dream Factor and Media System4 分
4. What Is Luxury?6 分
5. Luxury as a Product4 分
6. Luxury as a Business3 分
7. Luxury as a Culture4 分
8. Luxury as a Customer3 分
9. What Is Luxury Not?4 分
10. Fashion, Luxury, and Millennials: Interviews (Additional Material)5 分
8件の学習用教材
Above and Beyond the Course10 分
Surviving the Course10 分
About Professors10 分
Additional Readings & Material10 分
Coffee with a Fashion Expert10 分
Careers in Fashion and Luxury Companies10 分
Best Practices in Fashion and Luxury Companies10 分
Slides and Pinterest10 分
2時間で修了
The Evolution of Business Models: From Designers to Fast Fashion Retailers
2時間で修了
16件のビデオ （合計125分）, 1 reading
16件のビデオ
Introduction1 分
Fashion Market Segmentation10 分
Business Models Framework5 分
Business Models in the Market5 分
Luxury Brands6 分
Luxury Conglomerates4 分
Premium Brands5 分
Designer Brands6 分
Vertical Retailers - Mass or Fast8 分
Interview with Moncler10 分
Licensing21 分
Interview with Rainbow3 分
Textile Industry3 分
Ingredient Brands3 分
Interview with Albini16 分
Interview with Vitale Barberis Canonico11 分
1件の学習用教材
Slides and Pinterest10 分
2時間で修了
Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection
Welcome to module 3! The main topics here will be the complexity of product development, brand identity, stylistic identity, and the development of the collection. Remember also that at the end of this module you will find the first QUIZ (counting 40% of the final grade)! This quiz is going to test your knowledge and understanding of the first three modules. You need to listen to all video lectures and to read all the slides of the three modules carefully to successfully complete it.
2時間で修了
8件のビデオ （合計50分）, 2 readings, 1 quiz
8件のビデオ
The Concept of Stylistic Identity5 分
How to Develop a Collection7 分
Brand Identity7 分
Case Study: Woolmark2 分
Interview: Landor and Associates8 分
Case Study: DSQUARED27 分
Case Study: BOTTEGA VENETA3 分
2件の学習用教材
Slides and Pinterest10 分
About Quizzes - Read carefully10 分
1の練習問題
Modules 1-340 分
2時間で修了
Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands
2時間で修了
7件のビデオ （合計100分）, 3 readings
7件のビデオ
How to Build a Strong Communication Identity12 分
Masstige19 分
The Digital Challenge4 分
Round Table with International Bocconi Students18 分
Interview with Tomaso Galli18 分
Interview with Attila & Co.14 分
3件の学習用教材
Slides and Pinterest10 分
Additional Material10 分
How is 3D printing changing fashion?10 分
レビュー
MANAGEMENT OF FASHION AND LUXURY COMPANIES からの人気レビュー
KMにより2020年6月8日
I learned too much in this course ... unfortunately it did not seem pleasant to pay for the certificate and having to download it when I thought it would be sent to my house ...\n\nanyway THANK YOU
PMにより2017年3月1日
What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.
VKにより2020年1月30日
It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.
OHにより2019年11月29日
The course is very useful and easy to understand... also I like the module materials and the notes while lectures are on. But the quizes were very hard especially the last quiz of the annual reports
よくある質問
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.
さらに質問がある場合は、受講者向けヘルプセンターにアクセスしてください。
©2020 Coursera Inc.All rights reserved.
