このコースについて
73,223 最近の表示

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

初級レベル

Some familiarity with software development and product management is helpful, but not required.

約19時間で修了

推奨:4 weeks of study, 3-4 hours/week...

英語

字幕:英語

学習内容

  • Check

    How to create the actionable focus to successfully manage your product

  • Check

    How to focus your work using modern product management methods

  • Check

    How to manage new products and explore new product ideas

  • Check

    How to manage and amplify existing products

習得するスキル

Product/Market FitProduct ManagementDesign ThinkingInnovation PipelineLean Startup

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

初級レベル

Some familiarity with software development and product management is helpful, but not required.

約19時間で修了

推奨:4 weeks of study, 3-4 hours/week...

英語

字幕:英語

シラバス - 本コースの学習内容

1
3時間で修了

Achieving Focus and #Winning

As a product manager, you and your team will always have more ideas and more requests than you can possibly manage. Making matters still more complicated, part of your job is to develop and then ‘sell’ a particular view of what should happen with your product to diverse stakeholders (engineering, marketing, etc.). How do you do it? Success requires an actionable, testable focus. The successful product manager identifies vivid, testable customer outcomes and creates focus around them. This week we’ll show you how to interface effectively with all your stakeholders to create that actionable focus....
19件のビデオ (合計95分), 1 reading, 3 quizzes
19件のビデオ
You, the Product Manager5 分
Why Is a Product Never a Product?6 分
You and Your Customer4 分
You and Your Design Team4 分
You and Your Development Team4 分
Product Manager vs. Product Owner8 分
Greg Cohen on PM vs. PO?8 分
What Is Data Science?3 分
You and Your Data Science Team6 分
Meet Enable Quiz, Our Startup Company Example3 分
You and Your Consulting and/or Support Team5 分
Focal Tool: The Customer Journey4 分
Nastia Root on Creating a Strong Interface with Support4 分
You and Your Sales and Marketing Team7 分
You and Your Finance/Accounting and Legal Teams4 分
You and Your Project Manager3 分
You and Your Management Team4 分
Week 1 Takeaways1 分
1件の学習用教材
Course Overview & Requirements10 分
3の練習問題
Practice Quiz on the #Winning PM9 分
Practice Quiz on Many Areas, One Focus21 分
Week 1 Final Quiz30 分
2
3時間で修了

Using Today's Product Management Methods

You’ve probably heard that the days of ‘build it and they will come’ are over. But what exactly should you be doing instead? There’s no shortage of material out there on how to be innovative--but you only have so much time. This week we’ll step through the method’s today’s most successful product managers are using and give you tips to “sell” those methods to your stakeholders. We’ll also show you how to analyze growth, engagement and monetization using qualitative and quantitative methods. You’ll finish the week with an understanding of which methods to apply when and hear from practitioners who are using these methods to make breakthrough products. ...
20件のビデオ (合計113分), 4 quizzes
20件のビデオ
What Kind of PM Are You?3 分
Methods and PMs8 分
Agile and Product Management7 分
Design Thinking and the Product Manager6 分
Lean Startup and the Product Manager9 分
Managing Habits: Trigger and Action5 分
Managing Habits: Variable Reward and Investment5 分
Nir Eyal on Managing Habits6 分
User Story Mapping for Product Managers7 分
Prototyping for Product Managers5 分
Usability Testing for Product Managers4 分
Collaborating with Enterprise Customers--Tips 1-48 分
Collaborating with Enterprise Customers--Tips 5-93 分
David Bland on Avoiding the Product Death Cycle2 分
Shaping Your Funnel Part 14 分
Shaping Your Funnel Part 26 分
Managing a Product with Hardware5 分
Making Time to Do Things Right3 分
Week 2 Takeaways4 分
4の練習問題
Practice Quiz on Solving the Right Problem12 分
Practice Quiz on Creating the Right Solution6 分
Practice Quiz on Applications in Product Management12 分
Week 2 Final Quiz20 分
3
2時間で修了

Exploring a New Product Idea

Something on the order of 9 out of 10 new products fail. Those sound like daunting odds, but through disciplined exploration an effective PM knows how to make even the improbable probable. This week we’ll show you how to apply your understanding of modern PM methods to exploring new product ideas. We’ll step through customer discovery, idea testing/validation, early development, and business model design. By the end you’ll have a durable process you can both execute and communicate to your team. ...
13件のビデオ (合計73分), 4 quizzes
13件のビデオ
Learning vs. Scaling7 分
The Importance of Good Enough: "Cooped Up" MVPs8 分
The Importance of Good Enough: "Greener Air" MVPs7 分
Non-Titular Product Managers53
David Chait on Non-Titular PMs5 分
Horizons of Growth5 分
Corporate Innovation Pipeline5 分
Creating a Healthy Innovation Pipeline6 分
David Bland on New Ventures Inside the Corporation8 分
Business Model Design I: Proposition Design5 分
Business Model Design II: Customer Journeys6 分
Week 3 Takeaways2 分
4の練習問題
Practice Quiz on Learning vs. Scaling18 分
Practice Quiz on Innovating in the Corporation6 分
Practice Quiz: From Proposition to Business Model6 分
Week 3 Final Quiz: Exploring a New Product Idea30 分
4
3時間で修了

Amplifying an Existing Product

If you want a product that does more than make a big splash, you’ll need to apply what you’ve learned here every week, every sprint to keep that product fresh and relevant. It’s not hard to let a great product get sidetracked and become irrelevant to its users--this happens all the time. Some figures show the portion of features on successful products that are regularly used to be well under 50%. Yikes! In this week, we’ll look at how successful product managers keep their products fresh and focused on valuable outcomes for their users. You’ll learn how to put a focused, sustainable, program in place to keep your product competitive. ...
19件のビデオ (合計105分), 3 quizzes
19件のビデオ
Identifying Business Model Types5 分
Business Model Design III: Delivery and Execution6 分
Tamara Carleton on Strategic Foresight6 分
The Trouble with New Features3 分
The Importance of Good Enough: Seedling Features5 分
Actionable Analytics5 分
Eric Qi Dong on Disciplined Analytics for the Product Manager7 分
Kiran Kadambi on Structuring Problems in Product Management13 分
Applying Data Science5 分
Andrew Kritzer on Data Science for the MBA6 分
Jim Rose on Continuous Integration and Delivery7 分
Jim Rose on Monolithic Architectures and Microservices4 分
Managing a Channel or Modality1 分
Nastia Root on Being a Growth PM5 分
It's Not a Meeting l5 分
It's Not a Meeting II7 分
Roadmap?6 分
Course and week close: Let's Not Make This Good-Bye34
3の練習問題
Practice Quiz: Focused Tuning and Testing15 分
Practice Quiz: Driving Growth through Focus15 分
Week 4 Final Quiz30 分
4.7
198件のレビューChevron Right

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人気のレビュー

by LKJun 25th 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

by NKDec 24th 2018

This course covers all the necessary and much required fundamentals about the product management. The course structure is very well balanced and covers all the aspects of product management. Thanks

講師

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Alex Cowan

Faculty & Batten Fellow
Darden School of Business

バージニア大学(University of Virginia)について

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

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