This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
ビジネス戦略専門講座
Steer Your Business to Success. Generate value and demonstrate global impact in four courses.
15,270人がすでに登録済みです！
提供：
15,270人がすでに登録済みです！
この専門講座について
15,557 最近の表示
学習内容
How to evaluate industry evolution
How to build and sustain competitive advantage
How to formulate and assess business strategies
How to align efforts to organizational strategy
習得するスキル
Strategic AnalysisStrategic ManagementStrategic ThinkingBusiness Strategy
専門講座の仕組み
コースを受講しましょう。
Coursera（コーセラ）の専門講座は、一連のコース群であり、技術を身に付ける手助けとなります。開始するには、専門講座に直接登録するか、コースを確認して受講したいコースを選択してください。専門講座の一部であるコースにサブスクライブすると、自動的にすべての専門講座にサブスクライブされます。1つのコースを修了するだけでも結構です。いつでも、学習を一時停止したり、サブスクリプションを終了することができます。コースの登録状況や進捗を追跡するには、受講生のダッシュボードにアクセスしてください。
実践型プロジェクト
すべての専門講座には、実践型プロジェクトが含まれています。専門講座を完了して修了証を獲得するには、成功裏にプロジェクトを終了させる必要があります。専門講座に実践型プロジェクトに関する別のコースが含まれている場合、専門講座を開始するには、それら他のコースをそれぞれ終了させる必要があります。
修了証を取得
すべてのコースを終了し、実践型プロジェクトを完了すると、修了証を獲得します。この修了証は、今後採用企業やあなたの職業ネットワークと共有できます。
この専門講座には5コースあります。
コース1
Foundations of Business Strategy
4.8
1,363件の評価
Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps. We'll apply these tools in case studies of industry leaders Google, Redhook, Piaggio and Apple.
コース2
Advanced Business Strategy
4.7
596件の評価
Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, you'll learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and institutions (non-market strategy). We'll introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices. We'll apply these tools in case studies of industry leaders Disney, Orascom Telecom Holding, Sony, and GE Healthcare India.
コース3
Business Growth Strategy
4.7
378件の評価
Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. Learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions. Apply these concepts in case studies of industry leaders JetBlue, Starbucks, Intel Corporate Venturing and Tata Motors.
コース4
Strategic Planning and Execution
4.7
285件の評価
Avoid the pitfalls of strategy planning and execution with the tools and skills from this course. You'll learn the pillars of strategy execution--analysis, formulation, and implementation--and how to use the 4A model to effectively approach strategy execution. Finally, a panel of leaders from entrepreneurs, nonprofits, and industry, share their expertise gleaned from years of successful strategy planning and execution.
講師
Michael Lenox
Senior Associate Dean and Chief Strategy OfficerDarden School of Business
Jared Harris
Samuel L. Slover Research Chair in Business AdministrationDarden School of Business
Scott Snell
E. Thayer Bigelow Research Professor in Business AdministrationDarden School of Business
バージニア大学（University of Virginia）について
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
よくある質問
返金ポリシーについて教えてください。
1つのコースだけに登録することは可能ですか？
はい。まず始めに興味のあるコースカードをクリックして登録します。コースに登録して修了することによって、共有できる修了証を取得するか、無料でコースを聴講してコースの教材を確認することができます。専門講座の一部であるコースにサブスクライブすると、専門講座全体に自動的にサブスクライブされます。進捗を追跡するには、受講生のダッシュボードにアクセスしてください。
学資援助はありますか？
無料でコースを受講できますか？
このコースは100%オンラインで提供されますか？実際に出席する必要のあるクラスはありますか？
このコースは完全にオンラインで提供されているため、実際に教室に出席する必要はありません。Webまたはモバイル機器からいつでもどこからでも講義、学習用教材、課題にアクセスできます。
専門講座を修了するのにどのくらいの期間かかりますか？
Time to completion can vary based on your schedule, but most learners are able to complete the Specialization in about 6 months.
専門講座の各コースはどのくらいの頻度で提供されますか？
Each course in the Specialization is offered on demand, with cohorts opening each month. If you don't complete a course on the first try, you can easily transfer to the next session, and your completed work and grades will carry over. The Capstone is offered a few times per year.
What background knowledge is necessary?
No background knowledge is required. This Specialization is designed for all professionals interested in enhancing their business strategy skills, including executives, entrepreneurs, management consultants, financial analysts, and nonprofit sector leaders and employees.
Do I need to take the courses in a specific order?
We suggest you take the courses in the order presented to get maximum benefit from the materials.
専門講座を修了することで大学の単位は付与されますか？
UVA's Darden School of Business does not currently offer university credit for completing this Specialization.
What will I be able to do upon completing the Specialization?
You will be able to conduct a strategic analysis, make recommendations for firm positioning and value creation, analyze a firm’s market position and capabilities alongside industry dynamics, and execute a strategic analysis.
If I finish the Specialization, will it help me gain admission to Darden's MBA programs?
Admission to Darden is highly competitive and based on a number of requirements, including undergraduate record and degree, GMAT scores, and work experience. Successful completion of the Specialization is in no way a guarantee of admission.
Are there any required readings?
Our video lectures are designed to be self-contained; therefore, we suggest but do not require readings. The suggested readings have been selected to enhance the course experience; however, not all of the intellectual property owners of these materials make them freely available on the internet. While we strive to find sources of additional materials which are freely available, sometimes the best additional materials we would like to alert students to (books, magazine articles, journal articles or newspaper articles) are only available from their respective copyright owners for compensation. Rather than not alert the students to these materials, we have decided to list them and let students make their own decision on whether they would like to invest the money to view these materials.
Can I download materials to share with my colleagues?
All course materials are for your personal use while participating in this course. You are not allowed to share or distribute them in any form; however, they are available for licensing. If you’re interested, please contact DardenOnline@darden.virginia.edu.
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