An eye opener for people looking to dip their toes in Digital Marketing. Some key highlights include understanding the marketing funnels and what strategies to use for each funnel, what SEO is and its best practices to help businesses rank in SERPs organically, and what SEM is and how to create different types of ads to help business reach their goals.

This course was very well designed, the presentor was easy to understand and relatable. The assessment activities aligned to the material and the activities were easy to follow.

Highly informative and just technical enough to boost skills and knowledge while not being too difficult. Very practical so that I may implement what I learnt immediately.

O​n point, you should use this as a way to gain knowledge along with outside videos to perfect your ad campaigns to maximize results for your marketing goals.

So far this is great! My only challenge is finding the actual course when I get on/off every day. Also, the checks by my weekly completion are not up-to-date.

Breaks down the concepts well. Covers a lot of information so you may need to re-review some videos.

Very engaging course! I enjoyed learning about digital marketing and customer engagement!

I learnt alot..... Awesome instructors too

I enjoyed the course

Great Instructor! Hope to see him in the future courses!!

This was a good course to understand how to engage customers. A few more practical examples may make this course more robuts.

Could have used a better narrator. The way he said "query" was slightly off.

Coach AK was outstanding-- clear and concise, using examples to explain more complicated concepts. I really enjoyed the activities in this course as well, because they gave me a chance to try the skills out and get good feedback. I learned through this course that I really want to do more SEM in my career.

A brilliant course that packs in a great deal of concepts in such a simple yet powerful way. One of the most engaging online course I have attended so far. I am so excited to apply skills learned through this course in coming future. All in all, it was a great learning experience.

This instructor was really engaging and genuine. I was interested in what he was saying throughout the course. I really appreciate the glossary of marketing terms which are built upon from every course and week to week as well.

It was a great 4 week course. I liked the excellent user experience. I was never left frustrated or woondering how to accomplish a task. Great job in putting this together!

New or old to this game, t​his course is a great refresher for anyone wanting to gain knowledge for attracting and engaging customers.

very good and engaging lerning i love the concept that they explain the keywords like broad match, phrase match, and exact match.

Well, 5-star might seem abit extreme but this course is comprehensive at what it offers. i enjoyed it and learned a lot from it

Amazing course! This course provides a thorough understanding of digital marketing and how to engage with customers.

Excellent Content and Course by Google I learn a lot about Digital Marketing & E-Commerce Love Coursera and Google.

The Coach was amazing and clear in his directions. I hope l can see him again down the line in the next courses.

pretty challening for a newbie like myself, but very good knowledge and satisfaction when you complete it.

This is a thorough course that set me up with a good basis of where to begin in digital marketing.

A lot of useful, practical imformation to setup marketing campaigns and managing them

The instructor did a great justice to the subject. Thanks, Google.