Globalization has brought dramatic changes to the marketplace. A proliferation of global brands brings diverse cultures to a consumer population that is also culturally diverse. This course enables students to understand how globalization changes consumers at a psychological level and provides tools for infusing brands with cultural meaning that can resonate with global consumers. The focus is on understanding that culture exists in the mind as well as in the environment, and that globalization creates multi-cultural spaces in contemporary societies. Consumers can use the cultural meaning of a brand to build their identities or reject the brand’s cultural meaning.
イリノイ大学アーバナ・シャンペーン校（University of Illinois at Urbana-Champaign）
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
- 5 stars78.61%
- 4 stars15.09%
- 3 stars5.03%
- 1 star1.25%
GLOBAL IMPACT: CULTURAL PSYCHOLOGY からの人気レビュー
I t was an excellent course. I only wish it was not so concise.
What a great course! I learned so much about brands, cultures and product development.
I thoroughly enjoyed this course material and content. It was well organized, interesting, and engaging.
best courses for cultural and multicultural brand assessment and consumer adaptations
Global Challenges in Business専門講座について
Learning Outcomes for the Specialization: