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The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy に戻る

エセック・ビジネススクール(ESSEC Business School) による The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy の受講者のレビューおよびフィードバック

4.6
878件の評価
217件のレビュー

コースについて

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

人気のレビュー

YZ
2017年7月31日

very useful and rich with it content , the complimentary reading is awesome and indeed needed\n\nthe final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM

ES
2017年11月25日

I value specifically the repetition of concepts across videos and readings - it meant it really solidified the learning and knowledge so that I now can confidently apply it.

フィルター:

The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy: 76 - 100 / 213 レビュー

by Firoz K

2020年8月5日

It was very awesome training & helpful for upcoming days.

by Evans A

2020年11月1日

The training is very insightful, trendy and Relevant

by Claudia C

2017年6月2日

Very cool, just missing some practical exercises

by Quang V

2016年4月8日

Very useful. Thank you so much for this course.

by Olivier L

2016年3月30日

Excellent course material with gradual approach

by Camila L B

2020年12月27日

This course is professional level. I recommend

by Bich T

2020年6月7日

Super precise and full of pratical information

by Olina S

2020年8月28日

Very informative course. Great for beginners.

by Afag S

2020年5月14日

So clear, so cognitive, so productive course!

by Meng F

2020年10月24日

Really useful. The final exam is not easy.

by Hubert A

2017年7月19日

Very instructive for a first course in RM

by Marcelo B

2016年2月22日

Great content, valuable insights. Thanks!

by Sergio

2018年6月9日

Very good, enjoyed very much this course

by sam m

2021年6月14日

Fantastic

should have done this Earlier

by Parv s

2020年5月12日

amazing output thank you so much guys.

by Xavier S

2017年9月2日

Excellent course, very comprehensive

by Regulthafus C T A

2021年4月25日

Thank you, I love the course.

by Domingo M

2020年4月19日

Outstandig course! Thank you!

by pretesh

2015年12月3日

overall course was very good

by Svetlana M

2020年12月24日

Thank you it was useful!

by Marshall D

2017年8月6日

Very insightful course

by Griselda C

2018年2月4日

Recomiendo el curso.

by Nimish M

2020年5月16日

very knowledgeable

by SAGBOHAN B A

2020年4月15日

J'ai aimé ce cours

by Manish T

2016年1月14日

Excellent Course.