このコースについて
10,189 最近の表示

次における1の1コース

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

約12時間で修了

推奨:3 weeks, 1 - 2 hours per week...

英語

字幕:英語

習得するスキル

AdvertisingData AnalysisAnalyticsMarketing

次における1の1コース

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

約12時間で修了

推奨:3 weeks, 1 - 2 hours per week...

英語

字幕:英語

このCourseを受講している学習者は

  • Chief Financial Officers (CFOs)
  • Marketing Specialists
  • Marketers
  • Entrepreneurs
  • Consultants

シラバス - 本コースの学習内容

1
3時間で修了

Leading Strategy with a Customer Perspective with Gregory Carpenter

7件のビデオ (合計36分), 3 readings, 1 quiz
7件のビデオ
The Digital Revolution6 分
Why Marketing Is a Leadership Issue5 分
Understanding Customers5 分
Creating Valuable Brands5 分
Brand Evolution: Pioneering Brands5 分
Late Mover Advantage5 分
3件の学習用教材
Meet Your Professors10 分
Grading and Logistics10 分
Optional Readings and Suggested Textbooks10 分
2
3時間で修了

Creating a truly customer-focused culture to unleash growth with Gregory Carpenter and Sanjay Khosla

6件のビデオ (合計35分), 1 quiz
6件のビデオ
Digital-Age Culture6 分
Culture Change4 分
Fewer Bigger Bolder: From Mindless Expansion to Focused Growth7 分
Unleash People- Give Blank Checks6 分
Execute - Think Big, Start Small, Scale Fast4 分
3
1時間で修了

Leadership’s Role in Analytics with Florian Zettelmeyer

6件のビデオ (合計31分), 1 quiz
6件のビデオ
The Moneyball Story Revisited4 分
Why Analytics Requires Managerial Judgment5 分
Why Analytics Requires Process and Incentive Changes7 分
Why Analytics Has To Be Problem Driven5 分
Why You Need a Working Knowledge of Data Science4 分
1の練習問題
Module 3 Quiz16 分
4
3時間で修了

A Working Knowledge of Data Science with Florian Zettelmeyer

11件のビデオ (合計51分), 3 readings, 1 quiz
11件のビデオ
Why Analytics Goes Bad3 分
The Data Generating Process4 分
Causality and Probabilistic Equivalence7 分
The Causality Checklist - Pre-Existing Differences4 分
The Causality Checklist - Common Drivers5 分
The Causality Checklist - Reverse Causality4 分
The Causality Checklist - Confounds and Summary5 分
Why Bad Causal Analytics Need Not Be Useless3 分
Wrap-Up2 分
Conclusion to Course 4 with Dean Blount1 分
3件の学習用教材
Case — Pentathlon: Promotional E-mail Frequency10 分
Case — Microsoft: Social Engagement10 分
Case — Red: Promoted Tweets Experiment10 分
4.5
60件のレビューChevron Right

Leadership Through Marketing からの人気レビュー

by MMar 7th 2016

This course seemed to be easy; however it wasn't. the quiz was very tricky and had it's complexity that make us to wonder if we have the concept right in our mind. The teacher is amazing as well!.

by BApr 17th 2019

Excellent course! The teachers and stakeholders are great. There is a lot of real-life examples to help you understand course concepts and the assignments are well-thoughts.

講師

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Greg Carpenter

James Farley/Booz Allen Hamilton Professor of Marketing Strategy, Director of the Center for Market Leadership, Faculty Director, Kellogg Markets and Customers Initiative (KMCI)
Kellogg School of Management
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Florian Zettelmeyer

Nancy L. Ertle Professor of Marketing, Director, Program on Data Analytics at Kellogg
Kellogg School of Management
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Sanjay Khosla

Adjunct Professor of Executive Education
Kellogg School of Management

ノースウェスタン大学(Northwestern University)について

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Organizational Leadership専門講座について

Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact. How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned. Each of the individual courses can be audited for free: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation....
Organizational Leadership

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