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Management of Fashion and Luxury Companies に戻る

ボッコーニ大学(Università Bocconi) による Management of Fashion and Luxury Companies の受講者のレビューおよびフィードバック

4.7
3,848件の評価
1,024件のレビュー

コースについて

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

人気のレビュー

PM
2017年3月1日

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

VK
2020年1月30日

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

フィルター:

Management of Fashion and Luxury Companies: 926 - 950 / 1,012 レビュー

by Mariia M

2020年4月7日

good additional documents, wanted more insights and examples, more modern view

by Irtaza S

2019年9月14日

Great starting point to get an insight into how fashion blends with business.

by lisbona

2016年10月17日

good lessons + good teachers + good contents, not enough interaction though

by Thea M

2016年11月5日

very informative course!! Coursera should have more fashion related courses

by Hoang K B

2015年9月3日

Thanks for giving me knowledge about Fashion. This is very helpful. :)

by Clara O

2020年5月23日

Really enjoyed the course. It contains good and professional content.

by Jayati M

2020年4月30日

Informative course with great use of real life examples and reports!

by Paola G L

2020年8月24日

Great course for a first approach to fashion and luxury management.

by Santiago C

2016年1月2日

Excellent course, but the english of the professors can improve...

by Siham E

2018年2月22日

A great quick intro into the fabulous world of luxury fashion!

by Davide G C

2016年2月17日

Excellent contents, but relator's english is pretty bad. :-)

by Yamini S

2015年8月26日

Would have liked some more examples for the explanation.

by Motet D L P

2020年8月5日

great course. well explained and nice interviews around

by Mohammed K

2020年4月10日

Was great knowledge that have been beautifully amazing

by Riccardo G

2017年7月13日

Very informative.

English language not always the best.

by Wei F

2020年7月5日

nice to know some fashion knowledge at a basic level!

by Amanda F

2015年8月15日

Very interesting to find out about luxury brands.

by Hannelore T

2020年5月19日

Super interesting and good insight information!

by Alice V

2020年8月4日

Interesting course, dynamic and well organized

by Aneil L

2019年11月10日

The lecturers gave really relevant examples.

by Sahar S

2019年10月7日

Very useful course with detailed information

by Cristina P

2017年7月20日

Clarity and vary interesting content!

by Walter M T

2020年5月21日

Very well prepared.

Clear exposition.

by Jorge M R

2018年8月15日

Muy completo y con clases de calidad

by Francesco I

2020年6月5日

great course very interesting .