NS
Jun 28, 2020
Nice and systematic presentation of the contents help to gain the knowledge to anyone.
Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.
S
Apr 9, 2020
Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.
By Samuel J S C
•Jun 2, 2019
Excelente curso para tener una induccion al mercadeo teórica. Me gustaría hubiese sido un poco mas práctico pero con muchas ganas de que los proximos cursos lo sean para completar la especialización.
By Alireza A
•Sep 24, 2021
I would like to thank everyone involved for this great course. I enjoyed it and it covered some important fundamentals in the field. However, use of more practical examples could be more helpful.
By Julien H
•Oct 26, 2019
Very interesting course, especially weeks 1 & 2. The quizzes could be longer and less theorical. The course structure is good, even though it felt at times that some parts were missing/mixed.
By Anna Y
•Oct 25, 2020
The course was relatively well-structured and informative. However, if I had not studied statistics in University I am not sure I would have been able to take up so much information.
By Shane M
•Jan 19, 2021
The course start off strong but tapered off, bundling alot of stuff in the last few week. The reading material was very good at the artart and less comprehanseive towards the end
By Md. M O R (
•May 31, 2020
Course content was good, i really appreciate it. Course instructor also have well knowledge. As per opinion if we get some more example of research part it can be more valuable.
By Saranna B
•May 16, 2020
It would be better if we could add a section where we could analyse how to analyse once a survey is collected. But amazing video none the less and great efforts by the professor
By Aviral S
•Jun 7, 2019
It is an excellent course to provide quality knowledge on the fundamentals of market research and consumer behaviour. Highly recommended for people interested in core marketing.
By Abena
•Feb 9, 2019
Good introductory course to market research. There were a few typos in the slides that made the content a bit confusing, but other than that, this was a good course to take!
By Santiago G A
•Nov 12, 2020
It is interesting if you do not have any knowledge in marketing or market research, if you already have it, it will not be so interesting. Also, it could be more practical.
By CHIU K W
•Jul 20, 2020
Sometimes the terms make a bit complicated. But overall, it's good to learn how to do a market research. Thank you. And I like the part with the fiction customer, Tiffany.
By Shubham G
•Dec 24, 2017
The course was very helpfiul. A few practical examples could have been added. In market research segment, having few mathematical methods could have been more help.
By Surya N
•Jun 18, 2019
Great Course with excellent explanation.
It looks like very basic course for 1st and 2nd weeks. But you will be learning the deep stuff as we go on through course
By Çağatay E
•Jan 13, 2021
Last weeks is completely about surveying, data and statistic. I prefer more reel case in Week 4 like first weeks. But great course anyway. Thanks everyone
By Vanshika G
•Aug 1, 2020
A Very clear and simple language is used . Also it is an qualitative session which lead to great understanding about market scenario and consumer behavior.
By Chu H H
•May 14, 2018
Some of the videos do not have transcript which makes it a little tedious to take notes on the go. It would be perfect if transcripts are all available.
By Bhushan A
•Oct 14, 2017
Good subject for the ones who have interest in understanding consumer behaviour patterns and implementing the right marketing strategies for the same.
By Saurabh p
•Apr 28, 2020
Good content. Nice examples. It could be better presented. Especially the example with the real store purchase. the examples looked disconnected.
By Vernanda E
•Jul 4, 2020
it such a great course bcs now I know how to do market research, how to know consumer behavior so we know what kind of product to sell etc
By SANTOSH A P
•Jul 12, 2020
Great Course! A quick learn course to understand the factors involved in market research, customer behavior and customer thought process
By Shreya A
•Apr 29, 2020
The course was great although it would have been better if there were real-life case studies from companies and their consumer behavior.
By Dina H
•Nov 13, 2018
A very nicely elaborated courses. Not challenging at all with a great structure for the continuation of research or marketing education.
By Shannon P
•Jun 12, 2022
Learned alot about market reasearch and what it means to conduct a study! Was fast pace but super helpful on my journey into marketing.
By Rohit N
•Jun 21, 2020
Reading material is really very good
Videos can be made more detailed and long and some should done on focusing the attention of Lerner
By Xavi A
•Jan 11, 2021
Felt like some information was missing when taking the quizzes. Like some questions about things not discussed in videos or readings.