NS
Jun 28, 2020
Nice and systematic presentation of the contents help to gain the knowledge to anyone.
Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.
S
Apr 9, 2020
Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.
By p s
•Jul 2, 2020
good
By BOOPATHI P
•Jul 1, 2020
Good
By ANAND B P
•Jul 1, 2020
Good
By Deepan p
•Jun 27, 2020
Goog
By Naveen. N C
•Jun 5, 2020
good
By Jami S K
•May 31, 2020
supb
By Amaldev.T.M
•May 24, 2020
Good
By KRISHNENDHU P S
•May 23, 2020
Nice
By ALOK K
•Apr 28, 2020
Nice
By Suraj V
•Apr 11, 2020
Good
By Yi Y H
•Mar 8, 2020
B
e
s
t
By Julius M
•Dec 26, 2019
good
By Nehal S
•Jul 15, 2019
good
By leo s
•Jun 29, 2019
Nice
By PUTTA J R
•May 8, 2019
good
By Lukita P P
•Mar 6, 2017
Cool
By Hatim M S
•Nov 19, 2016
good
By priyaanshu p
•Sep 7, 2019
nil
By Elakkeya.j
•Jun 17, 2020
Ok
By kaushal k
•Mar 20, 2024
.
By Sanjana S
•Oct 12, 2020
-
By Elsie T G
•Mar 14, 2017
T
By Lenin V
•Mar 26, 2023
I recently completed the Market Research and Consumer Behaviour course certification offered by IE Business School on Coursera, and I must say that it was an excellent learning experience. I would highly recommend this course to anyone interested in understanding the intricacies of market research and consumer behaviour.
The course material was comprehensive and engaging, covering a wide range of topics such as market segmentation, consumer decision-making, and brand management. The lectures were delivered by experienced professionals who provided real-world examples, case studies, and industry insights that helped me understand the concepts better.
The course assignments were challenging but practical, allowing me to apply the concepts I learned in a real-world setting. The feedback from the instructors and peers was valuable and helped me improve my analytical and critical thinking skills.
The course structure was well-organized, and the Coursera platform was user-friendly, making it easy to navigate and access the course material. The course also provided flexible learning options, allowing me to learn at my own pace and convenience.
Overall, I would highly recommend the Market Research and Consumer Behaviour course certification offered by IE Business School on Coursera to anyone interested in learning about market research and consumer behaviour. The course material, instructors, assignments, and platform all exceeded my expectations, making it a great value for the time and money invested.
By SALLY Y Y L
•Oct 4, 2017
I have no background knowledge in market research and consumer behaviour. This is definitely an eye opener course for me. It would be great if more real life examples are given when explaining the market research parameters, ideas, and terms so that for those students who do not has the background information could link it easily to daily experience how marketing research plays a role among us, the consumers/respondents in daily activities. Also, when we are the research conductor, how we could attract and gain better data collection while playing a complete opposite role with different perspective. However, I must say the course is conducted in a systematic and easy to understand format with clear explanation provided. The down side is probably it is lack of a little creativity. In overall, this is a good course for those who wanted to understand the basic of market research and consumer behaviour.
By Rumanti D P
•Oct 31, 2020
As a refresher, this course is super helpful. Kudos to Professor for articulating the material nicely. However there are rooms for improvement: videos of example on how market research is done are from buyer's point of view, which in reality is part of the decision process of buying a product, not on the company/manufacturer side which much more important for me to have, loads of technical content with lacking of real-life examples, some of contents are not part of the video but are there in the test, which made me do some desk research some more to answer it correctly.