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自分のスケジュールですぐに学習を始めてください。

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約14時間で修了

推奨:4 weeks of study, 1-3 hours/week...

英語

字幕:英語, ベトナム語

次における5の3コース

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

約14時間で修了

推奨:4 weeks of study, 1-3 hours/week...

英語

字幕:英語, ベトナム語

シラバス - 本コースの学習内容

1
2時間で修了

Course Overview & Week 1

Welcome! Before you start today's videos, please have a look at the syllabus. In this first session, I'll give you an overview of what marketing is all about and why it's key to communicating a company’s value proposition. You’ll also get a grasp of marketing essentials, particularly how to frame challenges and what to think about when making decisions. Objectives: To gain insight into the basic pillars of marketing.

...
16件のビデオ (合計78分), 4 readings, 1 quiz
16件のビデオ
3.- Framing Marketing Challenges, Part 14 分
4.- Framing Marketing Challenges, Part 26 分
5.- The Marketing Process, Part 16 分
6.- The Marketing Process, Part 24 分
7.- Segmentation, Part 14 分
8.- Segmentation, Part 23 分
9.- Segmentation Part 35 分
10.- Segmentation Part 42 分
11.- Marketing Research, Part 17 分
12.- Marketing Research, Part 25 分
13.- Marketing Research, Part 34 分
14.- Targeting and Positioning, Part 16 分
15.- Targeting and Positioning, Part 25 分
4件の学習用教材
Syllabus10 分
About Week 110 分
Required Reading10 分
Week 1 Quiz Solutions Key10 分
1の練習問題
Week 118 分
2
2時間で修了

Week 2: Product, Pricing & Channel Design

It’s hard to remember what the world was like before iPods, iPhones and iPads. But when Apple released the first iPod in 2001, it was not an automatic blockbuster. The product was great, but it took a lot of marketing savvy to set it on it’s successful path. All companies – whether selling electronics, gastronomic experiences, or credit cards – need to worry about making product, pricing and channel decisions. In this second session, we will explore what a product really is, how to estimate its demand and manage it. In addition, we’ll discuss the fundamentals of pricing, channel design and channel management. Objective: To gain an understanding of what a product really is, how to manage pricing and make decisions about channels.

...
17件のビデオ (合計80分), 3 readings, 1 quiz
17件のビデオ
4.- Estimating Product Demand, Part 14 分
5.- Estimating Product Demand, Part 24 分
6.- Managing Products, Part 13 分
7.- Managing Products, Part 25 分
8.- Managing Products, Part 33 分
9.- Pricing Fundamentals, Part 15 分
10.- Pricing Fundamentals, Part 24 分
11.- Pricing Fundamentals, Part 33 分
12.- Pricing Fundamentals, Part 45 分
13.- Pricing Fundamentals, Part 54 分
14.- Channel Design, Part 14 分
15.- Channel Design, Part 27 分
16.- Channel Management7 分
17.- Week 2 Recap1 分
3件の学習用教材
About Week 210 分
Required Reading10 分
Week 2 Quiz Solution Key10 分
1の練習問題
Week 216 分
3
2時間で修了

Week 3: Building Strong Brands

Strong brands make a great impact on individuals and society; they are key to communicating value and getting the word out about a product or service. In this session we will explore the importance of brands as assets and branding in general. We will define the concept of brand equity and the essence of managing brands for value. Objective: To understand how branding contributes to a company’s value and how to go about developing a strong brand.

...
13件のビデオ (合計55分), 2 readings, 1 quiz
13件のビデオ
4.- Why Are Brands Important?, Part 14 分
5.- Why Are Brands Important?, Part 23 分
6.- The Value of a Brand, Part 14 分
7.- The Value of a Brand, Part 26 分
8.- Brand Equity5 分
9.- The Branding Process, Part 16 分
10.- The Branding Process, Part 23 分
11.- Brand Extensions, Part 14 分
12.- Brand Extensions, Part 26 分
13.- Week 3 Recap53
2件の学習用教材
About Week 310 分
Week 3 Quiz Solution Key10 分
1の練習問題
Week 316 分
4
3時間で修了

Week 4: Communication Strategy

Once a company has a good grasp of its customers, it can now develop a communication strategy to appeal directly to their interests and needs. In this session I will introduce a framework that will show you how to organize your communication strategy in order to successfully launch a product or service. We will also discuss what the objectives and target market of that strategy should be. Mapping the decision-making process is also key since you will need to learn to adapt the message and content to each stage of the customer journey. Objective: To define the elements and list the steps for building a sound communication strategy.

...
11件のビデオ (合計47分), 1 reading, 2 quizzes
11件のビデオ
4.- Map The Decision Making Process, Part 16 分
5.- Map The Decision Making Process, Part 24 分
6.- Message and Content4 分
7.- Media, Part 14 分
8.- Media, Part 26 分
9.- Measurement5 分
10.- Week 4 Recap1 分
Conclusion to the Course1 分
1件の学習用教材
About Week 410 分
1の練習問題
Week 4 - Part 114 分
4.4
43件のレビューChevron Right

50%

コース終了後に新しいキャリアをスタートした

40%

コースが具体的なキャリアアップにつながった

33%

昇給や昇進につながった

Marketing: Customer Needs and Wants からの人気レビュー

by RTMay 2nd 2017

Good understanding of methods to know what customer think and how they think.\n\nUseful for anyone doing market related activities. No indepth background needed to get into this course.

by DSDec 28th 2018

It is good course for any Marketing fresher who want to know more about practical things in current market.

講師

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Mario Capizzani

Lecturer
Marketing

IESEビジネススクール(IESE Business School)について

For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve....

Foundations of Managementの専門講座について

Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company. This Specialization will give you a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance, marketing, and organizational behavior. In each course, you'll analyze real business cases from these four perspectives. In the final Capstone Project, you’ll apply what you’ve learned to develop a holistic solution to a real-world business dilemma. This Specialization will provide you with the skill set needed to help achieve the next step in your career....
Foundations of Management

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