Chevron Left
Digital Media and Marketing Strategies に戻る

イリノイ大学アーバナ・シャンペーン校(University of Illinois at Urbana-Champaign) による Digital Media and Marketing Strategies の受講者のレビューおよびフィードバック

4.6
2,791件の評価
663件のレビュー

コースについて

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

人気のレビュー

JJ

2020年8月30日

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

GC

2020年12月20日

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

フィルター:

Digital Media and Marketing Strategies: 626 - 650 / 660 レビュー

by Andrei B

2021年8月25日

Thats a good one!

by 남킬샷

2021年8月24日

It's good for me.

by Michael H

2021年3月8日

Excellent course!

by Gunjan R

2020年8月12日

VERY NICE COURSE.

by Deisy V S

2021年8月19日

A​ great course!

by Shriram I

2021年6月11日

Excellent course

by Gurugubelli V

2021年3月30日

Excellent course

by SNEHA R N

2022年5月9日

supperb course

by Shubham D

2020年1月22日

awesome course

by Ana M V B

2021年3月8日

Great course!

by Reena s

2021年7月18日

wwonderful

by Ruben D C

2021年7月16日

Excellent!

by Simantak S

2022年5月1日

very good

by Sanjana R

2022年4月11日

R​eliable

by Meenakshisundaram S

2021年6月29日

EXCELLENT

by Oluborode s

2021年4月4日

awesome

by DANIEL N W

2022年4月14日

GOOD

by Vypttds150174

2022年3月20日

good

by 邱舒敏

2021年8月23日

good

by SUNITHA M

2021年7月26日

GOOD

by VIJAYALAKSHMI M S C U

2022年2月7日

05

by Uliana K

2022年4月21日

I liked the course, very good , and brief essentials to the Digital Marketing, covering all aspects of it.

I would like to see more connection of the expert interviews to the actual themes of the lectures and none information from the interviews was included into the quizzes, so it was not really motivating to watch them knowing they are not covered in the quizzes.

by PRIYANKA V

2021年11月15日

When I started the course i was felling very bored because of lengthy videos but eventually I enjoyed it. It is a very good course with detailed knowledge and understanding of the social media marketing. There were many things which I don't know but this course helped me alot.

by Pascoal G M

2021年5月5日

Muito bom para iniciantes, diria que excelente. Para quem já tem um pouco de bagagem, sugiro focar na bibliografia e nas recomendações de textos. Printei vários slides para usar em apresentações.

by Hoang T H

2021年8月15日

That greatt!The course helped me systematize the process of creating a media strategy in the digital age. Thanks to the University of Illinois faculty and the Coursera course team.