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Digital Media and Marketing Strategies に戻る

イリノイ大学アーバナ・シャンペーン校(University of Illinois at Urbana-Champaign) による Digital Media and Marketing Strategies の受講者のレビューおよびフィードバック

4.6
2,799件の評価
667件のレビュー

コースについて

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

人気のレビュー

JJ

2020年8月30日

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

GC

2020年12月20日

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

フィルター:

Digital Media and Marketing Strategies: 226 - 250 / 664 レビュー

by Asbed N

2020年3月24日

great course thanks for all the information

by kirlos g

2020年9月9日

great course to know the market strategies

by Jorge A G

2018年4月9日

I learn a lot in this course in marketing.

by Abhishek H

2016年10月1日

Excellent i learned a lot from this course

by Sherif M O M

2018年2月15日

this is the best course in specialization

by Karla V

2017年4月19日

This is a great course. It help me a lot.

by Ayus D B

2020年8月15日

Great experience of learning new things!

by Mei A

2020年5月4日

good platform for learning and education

by Vibol M

2018年2月16日

Very good course for me and new things.

by Karolina K

2017年9月4日

Well-researched, the material is broad.

by Leo V

2016年10月27日

Easily put concepts and very described.

by Dulce G

2020年10月7日

Very good hands on course, I loved it!

by Hamid T

2020年7月19日

Excellent topics and teaching strategy

by surya l

2020年5月7日

A very helpful and learning experience

by MEHROSE S

2018年10月15日

good course for conceptual knowledge.

by MEIGARA L P

2020年11月23日

it has been the best experience ever

by Vanessa S

2017年4月17日

Excellent class, thank you so much!

by Sima R

2020年2月17日

Awesome professor, great knowledge

by Faiza T

2019年5月29日

Thank you for this precious course

by Lawrence S

2018年3月24日

Well put together and informative

by Daniel C

2017年11月3日

Great course. Brief and complete.

by Simran W

2020年6月9日

I learned a lot from this course

by Ammar S

2017年6月21日

The best course out of 5 courses

by Cesar S

2020年8月5日

Excellent course and materials.

by Yi O

2020年5月26日

Great learning from this course