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Digital Media and Marketing Strategies に戻る

イリノイ大学アーバナ・シャンペーン校(University of Illinois at Urbana-Champaign) による Digital Media and Marketing Strategies の受講者のレビューおよびフィードバック

4.6
2,818件の評価

コースについて

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

人気のレビュー

DR

2022年7月4日

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

JJ

2020年8月30日

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

フィルター:

Digital Media and Marketing Strategies: 276 - 300 / 670 レビュー

by Jorge L C A

2020年4月9日

Clases claras y concisas.

by Vincent O

2019年8月4日

Good course. learn a lot

by Mario H U B

2019年3月4日

excellent, great course!

by Conrad A

2018年1月6日

very informative course.

by Mohamed G

2016年6月6日

this course is very nice

by Pragyan

2020年5月23日

it is excellent course.

by Chloe c

2020年5月10日

enjoy this course a lot

by Giovanna S D C

2018年3月19日

Its a very good course!

by SANJEET A

2017年8月4日

very great experience !

by Ugboh J

2021年5月2日

I enjoyed this course.

by Anshuman S

2020年7月22日

Great course must try!

by Joshi G A

2020年6月10日

its a very good course

by Alice N

2020年5月6日

Interesting and Useful

by Fredrick O

2018年12月31日

A very engaging course

by Shruti G

2021年2月24日

REALLY USEFUL COURSE

by solomon v

2020年5月16日

Very Rich in content

by Muhammad I

2019年9月23日

An excellent course

by Finley J P

2019年8月17日

It was very helpful

by Bénédicte M

2019年5月20日

Really interesting!

by Sathyajith D

2017年3月28日

Great summarization

by Igor P

2020年11月4日

Great experience !

by Surbhi K

2020年10月10日

i like this course

by Sagiraju G S P V

2020年8月8日

Yeah. It was great

by AAKASH K

2020年5月29日

this is a good one

by Antony J L

2018年12月14日

Excellent course!!