This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company.
提供：
このコースについて
105,824 最近の表示
柔軟性のある期限
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共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における6の5コース
初級レベル
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
約8時間で修了
英語
字幕：英語, スペイン語, ポルトガル語（ブラジル）, アラビア語
学習内容
Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Present and communicate the results of your campaign to a team
習得するスキル
Marketing OptimizationDigital MarketingDigital AnalyticsMarketing StrategyCommunication
柔軟性のある期限
スケジュールに従って期限をリセットします。
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における6の5コース
初級レベル
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
約8時間で修了
英語
字幕：英語, スペイン語, ポルトガル語（ブラジル）, アラビア語
提供：
Facebook builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Facebook Social Media Marketing Certificate, you'll instantly have a personal portfolio of work to showcase your talents to prospective digital marketing employers.
シラバス - 本コースの学習内容
4時間で修了
Evaluate Your Marketing Results Against Goals
This week you’ll learn all about how to align metrics with your marketing goals and data analysis techniques. You’ll gain an understanding of common terms, such as return on investment and lifetime value, and learn how to calculate them.
4時間で修了
14件のビデオ （合計80分）, 7 学習用教材, 4 個のテスト
2時間で修了
Measure Your Advertising Effectiveness
In the second week, you’ll learn how to evaluate the success of your advertising campaigns. You’ll learn to evaluate campaign results reports and you’ll learn how lift studies can help you determine the impact of your campaign.
2時間で修了
7件のビデオ （合計41分）, 2 学習用教材, 2 個のテスト
2時間で修了
Optimize Your Ad Campaigns
In the third week, you’ll learn to optimize advertising using A/B testing and you’ll learn how attribution can help you to evaluate and optimize your advertising strategy across different platforms.
2時間で修了
7件のビデオ （合計49分）, 1 学習用教材, 2 個のテスト
1時間で修了
Communicate Your Marketing Results
This week, you’ll learn how to tell the full story of your campaign and communicate its results to a larger audience in an effective presentation. You’ll learn how to tell a clear story with data and focus on the insights that will help determine the next steps in your marketing efforts.
1時間で修了
7件のビデオ （合計49分）, 1 学習用教材, 2 個のテスト
レビュー
MEASURE AND OPTIMIZE SOCIAL MEDIA MARKETING CAMPAIGNS からの人気レビュー
SEにより2020年12月27日
This course was the most challenging of them all. There were a lot of math word problems in the first module and math was never a strong point for me in college. Overall, very informative course.
RRにより2021年1月28日
An extremely important course on the art of measuring and optimizing social media marketing campaigns along with super tips on presentation do's and don'ts! UNMISSABLE for social media marketers!
ZZにより2021年6月20日
Very, very good course. I learned so much which can I apply in my future plans to increase my outcome and also it gave me a lot of information which will help me in my campaigns.
NMにより2021年3月14日
Anke Audenaert is an excellent instructor, always well prepared to break down all concepts into simple, memorable and easy to understand blocks of a bigger and interesting story.
Facebookソーシャルメディアマーケティング プロフェッショナル認定について
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes an industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.
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