マーケティング

マーケティングのコースでは、顧客ライフサイクル全体を通して、顧客の行動に影響を及ぼす戦略について学習します。マーケティング戦略、ブランド構築、広告と予算配分の作成、およびデジタルとソーシャルメディアのチャネルを活用してビジネス目標を達成する方法の基本を学びます。

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Apply to the MBA co-created with industry leaders by September 28.

Earn a high-quality career credential and credit towards a master’s degree.

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    マーケティングに関するよくある質問

  • Marketing, broadly defined, encompasses the promotion and sales of the products or services offered by your business. On a basic level, this includes both the market research required to “know your customer” and the creation of advertising campaigns that will effectively reach them. However, while the core objectives of marketing haven’t changed since the days of “Mad Men,” today’s marketing professionals have a myriad of new tools to achieve them.

    For example, online marketing offers new customer and user acquisition tools like social media, content marketing, search engine optimization, and targeted advertising. Once you’ve engaged a customer, sophisticated customer relationship management (CRM) software programs allow you to track and optimize their journey through your marketing funnel. The prevalence of online marketing also means new opportunities for creative offline marketing campaigns - and a talented marketing professional will be able to combine all these tools to drive sales.