Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
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ビジネスの基本専門講座ペンシルベニア大学（University of Pennsylvania）このコースについて
188,433 最近の表示
受講生の就業成果
17%
コース終了後に新しいキャリアをスタートした
28%
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スケジュールに従って期限をリセットします。
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100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における6の1コース
約10時間で修了
英語
字幕：アラビア語, フランス語, ポルトガル語（ヨーロッパ）, 中国語（簡体）, イタリア語, ベトナム語, ドイツ語, ロシア語, 英語, スペイン語
習得するスキル
- Positioning (Marketing)
- Marketing
- Marketing Strategy
- Customer Satisfaction
受講生の就業成果
17%
コース終了後に新しいキャリアをスタートした
28%
コースが具体的なキャリアアップにつながった
柔軟性のある期限
スケジュールに従って期限をリセットします。
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における6の1コース
約10時間で修了
英語
字幕：アラビア語, フランス語, ポルトガル語（ヨーロッパ）, 中国語（簡体）, イタリア語, ベトナム語, ドイツ語, ロシア語, 英語, スペイン語
提供：
ペンシルベニア大学（University of Pennsylvania）
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
シラバス - 本コースの学習内容
2時間で修了
BRANDING: Marketing Strategy and Brand Positioning
Professor Kahn starts us off with the first of two Branding modules: Marketing Strategy and Brand Positioning. For an overview of all concepts covered in the course, please read the syllabus below. Additional info may be found in the Course Pages. Please participate in the discussion forums as your input will enhance the overall experience of this course!
2時間で修了
7件のビデオ （合計80分）, 3 学習用教材, 1 個のテスト
2時間で修了
CUSTOMER CENTRICITY: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity
Module 2 of our class features Professor Peter Fader, who will focus on concepts related to Customer Centricity. In an economy that is increasingly responsive to customer behaviors, it is imperative to focus on the right customers for strategic advantages. The coming weeks will provide the foundation needed to build a customer centric outlook. If you want to read more about Professor Fader’s views on customer centricity, feel free to follow him on Twitter (@faderp). He regularly shares relevant perspectives and readings there.
2時間で修了
9件のビデオ （合計81分）
3時間で修了
GO TO MARKET STRATEGIES: Communications Strategy & Fundamentals of Pricing
In this module, you will examine the critical marketing topic, “Go to Market Strategies.” Professor Jagmohan Raju has designed these lectures to help you gain a deep understanding of the role of communications in marketing strategy, fundamentals of pricing, and how to manage channel conflicts. You will explore the 7 Ms of developing a communication plan, learn how to measure price elasticity, and understand disruption in information delivery. By the end of this module, you’ll be able to use effective analytical tools to form a communications campaign and create appropriate access points to your brand for your customer.
3時間で修了
15件のビデオ （合計173分）
2時間で修了
BRANDING: Effective Brand Communications Strategies and Repositioning Strategies
Professor Kahn is back in this fourth module, the second of her Branding Modules, covering effective brand communications strategies and repositioning strategies. Understanding how customers perceive your brand messaging and marketing is one of the most important aspects to understanding consumer behavior: what consumers perceive is what affects their actions, and what they perceive is not necessarily true! Professor Kahn unpacks customer behavior and perception and explores successful strategies for influencing both in this final required module of the course.
2時間で修了
6件のビデオ （合計87分）
レビュー
- 5 stars80.35%
- 4 stars16.95%
- 3 stars2.10%
- 2 stars0.31%
- 1 star0.27%
INTRODUCTION TO MARKETING からの人気レビュー
JDにより2017年5月8日
Amazing course that teaches the basics of Marketing. Everything taught in the course gives a good perspective on how to apply marketing principles in offline, most especially online businesses.
TKにより2020年7月11日
This course was very informative and helpful on the basic of understanding the ground structure of marketing but its little bit heavy on the theoretical aspect or else its well worth the time
AKにより2016年7月17日
Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.
SSにより2020年4月4日
loved the fact that the course was taught by 3 professors each giving an in depth analysis of their area of expertise. Great course content and looking forward to the rest of the specialization!
ビジネスの基本専門講座について
In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.
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