Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
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ビジネスの基本専門講座ペンシルベニア大学（University of Pennsylvania）このコースについて
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次における6の1コース
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英語
字幕：アラビア語, フランス語, ポルトガル語（ヨーロッパ）, 中国語（簡体）, イタリア語, ベトナム語, ドイツ語, ロシア語, 英語, スペイン語
習得するスキル
Positioning (Marketing)MarketingMarketing StrategyCustomer Satisfaction
受講生の就業成果
28%
コース終了後に新しいキャリアをスタートした
30%
コースが具体的なキャリアアップにつながった
12%
昇給や昇進につながった
柔軟性のある期限
スケジュールに従って期限をリセットします。
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における6の1コース
約10時間で修了
英語
字幕：アラビア語, フランス語, ポルトガル語（ヨーロッパ）, 中国語（簡体）, イタリア語, ベトナム語, ドイツ語, ロシア語, 英語, スペイン語
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ペンシルベニア大学（University of Pennsylvania）
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
シラバス - 本コースの学習内容
2時間で修了
BRANDING: Marketing Strategy and Brand Positioning
Professor Kahn starts us off with the first of two Branding modules: Marketing Strategy and Brand Positioning. For an overview of all concepts covered in the course, please read the syllabus below. Additional info may be found in the Course Pages. Please participate in the discussion forums as your input will enhance the overall experience of this course!
2時間で修了
7件のビデオ （合計80分）, 3 学習用教材, 1 個のテスト
2時間で修了
CUSTOMER CENTRICITY: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity
Module 2 of our class features Professor Peter Fader, who will focus on concepts related to Customer Centricity. In an economy that is increasingly responsive to customer behaviors, it is imperative to focus on the right customers for strategic advantages. The coming weeks will provide the foundation needed to build a customer centric outlook. If you want to read more about Professor Fader’s views on customer centricity, feel free to follow him on Twitter (@faderp). He regularly shares relevant perspectives and readings there.
2時間で修了
9件のビデオ （合計81分）
3時間で修了
GO TO MARKET STRATEGIES: Communications Strategy & Fundamentals of Pricing
In this module, you will examine the critical marketing topic, “Go to Market Strategies.” Professor Jagmohan Raju has designed these lectures to help you gain a deep understanding of the role of communications in marketing strategy, fundamentals of pricing, and how to manage channel conflicts. You will explore the 7 Ms of developing a communication plan, learn how to measure price elasticity, and understand disruption in information delivery. By the end of this module, you’ll be able to use effective analytical tools to form a communications campaign and create appropriate access points to your brand for your customer.
3時間で修了
15件のビデオ （合計173分）
2時間で修了
BRANDING: Effective Brand Communications Strategies and Repositioning Strategies
Professor Kahn is back in this fourth module, the second of her Branding Modules, covering effective brand communications strategies and repositioning strategies. Understanding how customers perceive your brand messaging and marketing is one of the most important aspects to understanding consumer behavior: what consumers perceive is what affects their actions, and what they perceive is not necessarily true! Professor Kahn unpacks customer behavior and perception and explores successful strategies for influencing both in this final required module of the course.
2時間で修了
6件のビデオ （合計87分）
レビュー
INTRODUCTION TO MARKETING からの人気レビュー
Aにより2016年4月16日
Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).
ASにより2021年4月29日
Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
ATにより2017年6月8日
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
ATにより2015年12月2日
Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.
ビジネスの基本専門講座について
In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.
よくある質問
いつ講座や課題にアクセスできるようになりますか？
この専門講座をサブスクライブすると何を行うことができるようになりますか？
Is financial aid available?
さらに質問がある場合は、受講者向けヘルプセンターにアクセスしてください。
