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    • Public Relations

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    「public relations」の178件の結果

    • University of Colorado Boulder

      University of Colorado Boulder

      Introduction to Public Relations and the Media

      習得できるスキル: Advertising, Brand Management, Communication, Computer Architecture, Computer Networking, Entrepreneurship, Journalism, Leadership and Management, Marketing, Network Architecture, Planning, Public Relations, Sales, Storytelling, Strategy, Strategy and Operations, Supply Chain and Logistics, Writing

      4.6

      (129件のレビュー)

      Beginner · Specialization

    • University of Colorado Boulder

      University of Colorado Boulder

      Principles of Public Relations

      習得できるスキル: Entrepreneurship, Strategy, Strategy and Operations, Public Relations, Communication, Leadership, Computer Networking, Leadership and Management, Marketing, Network Architecture, Computer Architecture, Advertising, Sales

      4.7

      (121件のレビュー)

      Beginner · Course

    • IE Business School

      IE Business School

      Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

      習得できるスキル: Strategy and Operations, Market (Economics), Digital Marketing, Leadership and Management, Brand, Strategy, Public Relations, Sales, Marketing, Entrepreneurship, Brand Management, Communication, Advertising

      4.7

      (2.1k件のレビュー)

      Mixed · Course

    • University of Pennsylvania

      University of Pennsylvania

      Viral Marketing and How to Craft Contagious Content

      習得できるスキル: Social Media, Marketing Strategy, Strategy and Operations, Business Psychology, Communication, Marketing Psychology, Sales, Influencing, Social Network, Marketing

      4.8

      (4.7k件のレビュー)

      Mixed · Course

    • 無料

      University of Amsterdam

      University of Amsterdam

      Media ethics & governance

      習得できるスキル: Strategy and Operations, Research and Design, Critical Thinking, Journalism, Communication, Ethics, Business Analysis, Business Communication, Marketing

      4.8

      (427件のレビュー)

      Intermediate · Course

    • Digital Marketing Institute

      Digital Marketing Institute

      Twitter, LinkedIn, and YouTube Marketing

      習得できるスキル: Social Media, Business Psychology, Marketing Strategy, Leadership and Management, Communication, Digital Marketing, Culture, LinkedIn, Public Relations, Advertising, Marketing

      4.7

      (14件のレビュー)

      Beginner · Course

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      Google

      Google

      Google Digital Marketing & E-commerce

      習得できるスキル: Accounting, Advertising, Analysis, Back-End Web Development, Big Data, Business Analysis, Cloud Computing, Communication, Customer Relationship Management, Customer Success, Customer Support, Data Analysis, Data Management, Data Visualization, Digital Marketing, E-Commerce, Entrepreneurship, Finance, Financial Analysis, General Statistics, Human Computer Interaction, Human Resources, Leadership and Management, Market (Economics), Market Research, Marketing, Marketing Strategy, Media Strategy & Planning, Probability & Statistics, Research and Design, Sales, Social Media, Software As A Service, Software Engineering, Software Testing, Strategy, Strategy and Operations, Supply Chain and Logistics, User Experience, Web Development

      4.8

      (1.1k件のレビュー)

      Beginner · Professional Certificate

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      IE Business School

      IE Business School

      Branding: The Creative Journey

      習得できるスキル: Brand Management, Communication, Creativity, Customer Experience, Customer Relationship Management, Customer Success, Entrepreneurship, Finance, Human Computer Interaction, Influencing, Journalism, Leadership and Management, Marketing, Media Production, Media Strategy & Planning, Public Relations, Research and Design, Sales, Storytelling, Strategy and Operations, Supply Chain and Logistics, User Experience

      4.6

      (1.1k件のレビュー)

      Beginner · Specialization

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      無料

      Northwestern University

      Northwestern University

      Sports Marketing

      習得できるスキル: Entrepreneurship, Strategy and Operations, Crisis, Communication, Sports, Market Analysis, Strategy, Marketing, Sales, Marketing Strategy

      4.7

      (956件のレビュー)

      Intermediate · Course

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      Meta

      Meta

      Social Media Management

      習得できるスキル: Social Media, Content Creation, Entrepreneurship, Influencing, Social Media Marketing, Communication, Media Market, Marketing, Brand Management

      4.9

      (2.8k件のレビュー)

      Beginner · Course

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      無料

      University of London

      University of London

      Global Diplomacy – Diplomacy in the Modern World

      習得できるスキル: Analysis, International Relations, Communication, Sales, Negotiation, Marketing

      4.7

      (3.9k件のレビュー)

      Mixed · Course

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      Coursera Project Network

      Coursera Project Network

      Engage your niche on social media: visual stories with Canva

      習得できるスキル: Social Media, Influencing, Human Computer Interaction, Communication, Marketing, User Experience

      Beginner · Guided Project

    public relationsに関連する検索

    principles of public relations
    introduction to public relations and the media
    integrated marketing communications: advertising, public relations, digital marketing and more
    the nuts and bolts of public relations
    1234…15

    要約して、public relations の人気コース10選をご紹介します。

    • Introduction to Public Relations and the Media: University of Colorado Boulder
    • Principles of Public Relations: University of Colorado Boulder
    • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
    • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
    • Media ethics & governance: University of Amsterdam
    • Twitter, LinkedIn, and YouTube Marketing: Digital Marketing Institute
    • Google Digital Marketing & E-commerce: Google
    • Branding: The Creative Journey: IE Business School
    • Sports Marketing: Northwestern University
    • Social Media Management: Meta

    Marketingで学べるスキル

    市場(経済学) (28)
    ソーシャルメディア (15)
    マーケティング戦略 (14)
    アナリティクス (13)
    ブランド (13)
    デジタルマーケティング (13)
    マーケティング分析 (11)
    計画 (11)
    広告 (9)
    モデリング (9)
    ソーシャルメディアマーケティング (9)
    ブランド管理 (7)

    広報に関するよくある質問

    • Public relations (or “PR”) is the creation and preservation of a company’s good public image through the use of the media. As such, public relations is important because it shapes the image, builds the brand, and spreads the message of an organization. Traditionally, the main media channels utilized included writing press releases, coordinating advertising, and using other marketing communications tools such as interviews and speeches.

      In today’s digital marketing era, there are more channels than ever to manage. A comprehensive public relations strategy might combine the reputation-building capability of influencer marketing, content marketing that provides value for customers, and shareable social media to drive impressions and click-thrus. PR professionals today can also use software tools for sentiment analysis on social media to better understand how a company is perceived, and even join the online conversation directly to mitigate negative publicity.

      Regardless of which media channels and tools are being used, at the end of the day the goal of all public relations is the same: shaping a consistent, positive narrative for clients.‎

    • Public relations careers require strong communications skills including writing and speaking, whether you are fundraising for a political candidate, managing community relations in a large city, or promoting a new online streaming TV show. You also need the interpersonal skills required to build relationships with media gatekeepers and influencers.

      Public relations specialists work as liaisons with the media, helping clients communicate with the public through speeches, interviews, and social media programs. According to the Bureau of Labor Statistics, public relations specialists have a median salary of $61,150 per year and typically have a bachelor’s degree.‎

    • Yes. Whether you are looking to increase your knowledge of advertising and branding, or dive deep into the use of data analytics in social media marketing, Coursera has a wide range of courses and Specializations to take your public relations skills to the next level.

      These courses are offered by top-ranked institutions from around the world including IE Business School, Northwestern University, and Rutgers the State University of New Jersey. Thanks to virtual office hours and collaborative projects, you can learn online from leaders in the field, all while doing the same coursework as on-campus students but at a significantly lower cost.‎

    • The skills and experience that you might need to already have before starting to learn public relations would include having excellent communications skills in both writing and speaking, good creative thinking skills and analytical skills, and excellent planning and presentation talents. You might also have a nose for news, an interest in top media personalities, and insights into how media operations work. To learn public relations with a more distinct business focus, one might show interest in a certain industry or have several years of experience working in the industry.‎

    • The kind of people that are best suited for work that involves public relations are people who are often extroverted and creative with a strong sense of self and knowledge of how to use their personality to help a client gain favorable media coverage. Smart, agreeable people are often well suited for work in public relations, as the work demands building relationships with many different people. Additionally, public relations has evolved to the point where social media is now the driving force for many PR efforts. So the types of people who are best suited for public relations would ideally have strong internet knowledge, social media skills, and the ability to weave words, video, and images together to create compelling messages. It would also be beneficial to be a good strategic thinker and a data-driven professional.‎

    • Learning public relations is right for you if you are a creative person who is often working with written words and promotion for podcasts, videos, speeches, and events. You may be the extroverted one in your group that seems to always help friends with promotion ideas for their schemes. If this is you, learning about a career in public relations might be a good step. Many talented writers who start out in journalism may find their way toward work in public relations, writing press releases, calling reporters, and helping their clients share their messages on social media.‎

    このFAQの内容は、情報提供のみを目的としています。受講生は、自分の個人的、職業的、経済的な目標に合ったコースやその他の資格を取得するために、さらに調べることをお勧めします。
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