This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
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このコースについて
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100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における6の1コース
初級レベル
約15時間で修了
英語
字幕：アラビア語, フランス語, イタリア語, ポルトガル語（ブラジル）, ベトナム語, ドイツ語, ロシア語, 英語, スペイン語
学習内容
Understand the landscape of traditional, digital, and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
習得するスキル
- Social Media Marketing
- Marketing
- Digital Marketing
- Social Media Marketing Strategy
柔軟性のある期限
スケジュールに従って期限をリセットします。
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における6の1コース
初級レベル
約15時間で修了
英語
字幕：アラビア語, フランス語, イタリア語, ポルトガル語（ブラジル）, ベトナム語, ドイツ語, ロシア語, 英語, スペイン語
提供：
メタ
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Meta Social Media Marketing Certificate or Meta Marketing Analytics Certificate, you'll gain access to the Meta Career Programs Job Board - a job search platform with 200+ employers looking to hire.
シラバス - 本コースの学習内容
4時間で修了
The Social Media Landscape
This week you'll get an introduction to the Meta Social Media Marketing Professional Certificate program, then you'll dive into an introduction to marketing and social media marketing, learn about how businesses use social media and get a basic overview of the social media landscape.
4時間で修了
14件のビデオ （合計75分）, 8 学習用教材, 3 個のテスト
3時間で修了
Social Media Platforms Overview
In week two, you'll learn the ins and outs of some of the major social media platforms as well as the differences between how individuals and businesses can and do use them.
3時間で修了
13件のビデオ （合計120分）, 2 学習用教材, 2 個のテスト
3時間で修了
Goals and Planning for Success
In week three, you'll dig into two foundational skills for a marketer, defining SMART goals and key performance indicators. These are key components in building out a marketing campaign no matter what platform you operate on. At the end of the week you'll complete your first project and apply your learning to a real life scenario.
3時間で修了
6件のビデオ （合計21分）, 3 学習用教材, 3 個のテスト
4時間で修了
Understand Your Audience
This week, you'll turn your focus to developing a target audience persona and a customer journey. This foundation to any marketing campaign builds off of what you learned last week on goals and key performance indicators. You'll end the week with a project in which you will build your own target audience persona and customer journey.
4時間で修了
6件のビデオ （合計32分）, 4 学習用教材, 3 個のテスト
レビュー
- 5 stars88.77%
- 4 stars9.24%
- 3 stars1.07%
- 2 stars0.23%
- 1 star0.67%
INTRODUCTION TO SOCIAL MEDIA MARKETING からの人気レビュー
MBにより2021年4月29日
An effective way of introduce yourself to the digital and social media marketing. And, if you have some bases about digital strategy, this course complements, in an effective way, your knowledge.
TNにより2020年11月28日
Marketing is a new domain to me, for someone who's new to this i will recommend this course because of the ease the course is structured and that facilitates understanding of very difficult concepts.
MSにより2020年12月11日
The course is great. Not only you'll understand about social media marketing in general, but you also have to create some peer-reviewed assignments to make you understand the concept throroughly.
MRにより2021年1月12日
I found your course very good. I hope that this course will benefit by applying all the subjects I have learned from this course to the digital marketplace. Thanks to Trainer for her amazing work.
メタソーシャルメディアマーケティング プロフェッショナル認定証について
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Meta marketers, includes an industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.
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この修了証をサブスクライブすると何を行うことができるようになりますか？
Can I receive university credit for completing this course?
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