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初級レベル

英語

字幕:英語

次における4の1コース

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

初級レベル

英語

字幕:英語

シラバス - 本コースの学習内容

1
4時間で修了

The Chinese Consumption Market

China is a big consumption market. It is a distinctive consumption market because of its unique contextual and cultural factors. Why do Chinese consumers spend big money on luxury brands? What roles do historical, contextual and cultural factors play in influencing Chinese consumption habits? The current module seeks to answer these questions.

...
11件のビデオ (合計74分), 4 readings, 2 quizzes
11件のビデオ
1.2 The Sociological and Economic Characteristics of Chinese Consumers4 分
1.3 An In-Depth Look at Why Chinese Consumers Like Luxury Brands3 分
1.4 The Effects of Lay Elitism on Consumption Choices4 分
1.5 Dialogue with Scholar: Professor Chi-yue Chiu10 分
1.6 The Effects of Agency on Consumption Choices6 分
1.7 Dialogue with Scholar: Professor Krishna Savani10 分
1.8 This Week's Recap1 分
1.9 Dialogue with Practitioner: Susanna Chiu20 分
4件の学習用教材
Acknowledgement10 分
Copyright and eLearning Guidance at CUHK10 分
Pre-course survey10 分
Week 1 Reading List10 分
1の練習問題
Week 1 Quiz12 分
2
4時間で修了

Digital Marketing and Relationship Management

The Internet has created plenty of business opportunities in China. The current module highlights how you can manage relationship with Chinese consumers in the digital era.

...
8件のビデオ (合計46分), 2 readings, 2 quizzes
8件のビデオ
2.4 What Is Guanxi Management, and Why Is It Important?5 分
2.5 Renqing, and the Cultivation of Guanxi with Chinese Consumers Online5 分
2.6 Utilizing New Media to Communicate With Chinese Consumers6 分
2.7 Dialogue with Practitioner: Stewart Li10 分
2.8 Dialogue with Scholar: Professor He Lingnan6 分
2件の学習用教材
Week 2 Reading List10 分
Interim survey10 分
1の練習問題
Week 2 Quiz22 分
3
3時間で修了

Materialism and Conspicuous Consumption

Chinese consumers are found to be more materialistic in a cross-national survey conducted by the I.C.E lab at CUHK. Unlike Western consumers, the rising levels of materialism for Chinese consumers are not driven by low self-esteem. This lecture explains how lay elitism and social mobility affect Chinese consumption characteristics such as materialism, conspicuous consumption and acceptance of culturally mixed products.

...
8件のビデオ (合計53分), 1 reading, 2 quizzes
8件のビデオ
3.4 Reasons behind Materialism and Conspicuous Consumption in China - Part 24 分
3.5 The Impact of Relational Mobility on Culturally-Mixed Products3 分
3.6 The Psychological Profiles of Chinese Consumers1 分
3.7 Dialogue with Scholar: Professor Carlos Torelli20 分
3.8 Dialogue with Practitioner: Anthony Lau9 分
1件の学習用教材
Week 3 Reading List10 分
1の練習問題
Week 3 Quiz20 分
4
3時間で修了

Self-Brand Connection, and How to Build a Strong Brand in China

Consumers are becoming increasingly likely to see products from traditional and modern cultures at the same time, and products from different cultures in the same space. Experiencing two or more cultures simultaneously can elicit different responses from consumers. Recognizing the increasing importance of branding in China, this module highlights how you can successfully project the personalities and values that your brand represents without eliciting negative sentiments in your target consumer population.

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5件のビデオ (合計47分), 2 readings, 2 quizzes
5件のビデオ
4.4 Introduction of a Foreign Brand into the Chinese Market9 分
4.5 Dialogue with Scholar: Professor Carlos Torelli20 分
2件の学習用教材
Week 4 Reading List10 分
Well Done!10 分
1の練習問題
Week 4 Quiz12 分
4.8
9件のレビューChevron Right

Selling to Chinese Consumers からの人気レビュー

by ARFeb 6th 2018

Very well explained and rich in content. Highly recommend for everyone aiming to start or develop a business in China!

by SRNov 26th 2017

I like how it has a localised approach and does not depend to much on conceptual things.

講師

Avatar

Prof. Letty Kwan

Assistant Professor
Department of Psychology

香港中文大学(The Chinese University of Hong Kong)について

Founded in 1963, The Chinese University of Hong Kong (CUHK) is a forward looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West. CUHK teachers and students hail from all corners of the world. CUHK graduates are connected worldwide through an expansive alumni network....

Doing Business in Chinaの専門講座について

Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans....
Doing Business in China

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