このコースについて
4,546

次における4の2コース

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

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初級レベル

Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.

約12時間で修了

推奨:4 weeks of study, 2-4 hours/ week...

英語

字幕:英語

学習内容

  • Check

    Describe and discuss your identity, vision, and intention and identify strategies to balance the management of the band and the creation of the music

  • Check

    Develop your musical brand, build and leverage a network of industry professionals, and discuss the benefits of partnering with other brands

  • Check

    Develop a vision for a recording project and engage in a professional conversation with producers

  • Check

    Plan, design, and launch a crowdfunding campaign

習得するスキル

Music businessMarketingCrowdfundingSocial MediaNetworking

次における4の2コース

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

初級レベル

Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.

約12時間で修了

推奨:4 weeks of study, 2-4 hours/ week...

英語

字幕:英語

シラバス - 本コースの学習内容

1
1時間で修了

Welcome!

Welcome to Building Your Career in Music: Developing a Brand and Funding Your Music! Before you begin the course, we will cover all the details about the course and what you'll need to know to get the most out of your experience....
1件のビデオ (合計2分), 4 readings, 1 quiz
4件の学習用教材
How This Course Works10 分
Earn a Certificate for this Course10 分
Connect with Your Classmates10 分
A Note from Your Teaching Assistant10 分
1の練習問題
What do you hope to accomplish?8 分
2時間で修了

Your Foundation

In this lesson, we will begin to lay the foundation for who you are as an artist and a leader. We'll discuss the importance of having a strong sense of your identity, vision, and intention and we'll also how leverage your natural skills as a musician, like intuition and collaboration, to work for you as an entrepreneur. Finally, we'll discuss how to become a better band leader....
4件のビデオ (合計39分), 3 readings, 1 quiz
4件のビデオ
Developing Your Identity, Vision, and Intention14 分
Musicianship = Entrepreneurship12 分
How to Become a More Effective Band Leader10 分
3件の学習用教材
Overcoming An Internal Struggle10 分
About Your Instructor: Leah (a.k.a. Elisa Smith)10 分
Case Study: Elisa Smith's IVI10 分
1の練習問題
Case Study: Elisa Smith's IVI20 分
2
1時間で修了

Your Brand

Now that you have a strong foundation (your IVI), we'll discuss building your brand and your fanbase. We'll go over tips for building a presence on social media and how to connect to your fans and potential business partners on a personal level by learning how to network effectively. Finally, we'll discuss the trend of artist-brand partnerships and why a brand partnership might be a smart move for independent artists....
4件のビデオ (合計31分), 1 reading, 1 quiz
4件のビデオ
Building Your Fanbase9 分
The Art of Networking5 分
Partnering With Brands14 分
1件の学習用教材
Using Brand Names in Your Songwriting10 分
1の練習問題
Case Study: Brand Partnerships20 分
3
1時間で修了

Your Record

In this lesson, we'll focus on planning your recording project, whether it's a full length album or an EP. We'll discuss the role of the producer and the very special relationship that exists between producers and musicians. We'll also discuss how to cast a vision for your project by choosing the right songs, feel, and instrumentation. Finally, we'll learn how to set up a simple recording budget so you can keep track how much your project will cost. ...
5件のビデオ (合計46分), 2 readings, 1 quiz
5件のビデオ
Choosing The Right Producer11 分
Establishing A Vision and Intention for Your Record9 分
Setting Up a Simple Recording Budget13 分
Case Study: Do You Need A Producer?10 分
2件の学習用教材
The Beginning of a Beautiful Friendship10 分
Recording In the Studio10 分
1の練習問題
Case Study: Do You Need A Producer?16 分
4
1時間で修了

Your Money

The majority of this lesson will focus on planning, launching, and managing a crowdfunding campaign. Crowdfunding is a great way to gain support for your music, but running a campaign requires careful planning and preparation. We'll also share a some tips on how to turn your band into a sustainable business....
5件のビデオ (合計31分), 2 readings, 1 quiz
5件のビデオ
5 Tips for Turning Your Band into a Business2 分
Crowdfunding: Pre Launch6 分
Crowdfunding: Post Launch6 分
Case Study: Successful Crowdfunding14 分
2件の学習用教材
10 Tips for Running a Successful Crowdfunding Campaign10 分
Reviewing Rench's Crowdfunding Campaign10 分
1の練習問題
Case Study: Successful Crowdfunding20 分
1時間で修了

Your Career

Congratulations! You've made it through the course content and now it's time to put what you've learned into practice for your final project. ...
1件のビデオ (合計1分), 1 reading, 1 quiz
1件のビデオ
1件の学習用教材
Launching Your Career10 分
4.6
15件のレビューChevron Right

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コースが具体的なキャリアアップにつながった

20%

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人気のレビュー

by ZVMar 21st 2018

Are you missing pieces in your music business understanding? Eliza does a fantastic job of breaking it down to simple concepts, and connecting it all to your dream.

by ADec 23rd 2018

Leah Waldo is such a powerful woman and a smart teacher, I learnt so much from this course! Thank you!

講師

Avatar

Leah Waldo

Course Author
Berklee Online

バークリー音楽大学(Berklee College of Music)について

Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online....

Music Business の専門講座について

This specialization will give you the knowledge, both theoretical and practical, to launch your career in the music business as an artist, manager, agent, and/or producer. You will begin with Music Business Foundations, which provides a broad overview of the music business, including a history of the industry as well as the various roles that exist and how they relate to one another. You will learn how record contracts are structured as well as a basic overview of copyright law. From there, you will complete Navigating the Music Business, designed for both musical artists and those who wish to work with artists. This course will help you identify the unique elements of artist identity and provide you with the practical business know-how you’ll need to build a fanbase and successfully run a crowdfunding campaign. Next, you will complete Copyright Law in the Music Business, which gets to the heart of compensation and revenue in the music business. You will have the opportunity to unpack high-profile copyright law cases involving world-renowned artists, gaining a better understanding of how to leverage the law to their benefit. Finally, you will complete Creativity and Entrepreneurship, in which you’ll learn what it takes to be an effective entrepreneur in the music business, learning skills that are essential for thriving in an ever-changing industry....
Music Business

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