This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing.
このコースはSurvey Data Collection and Analytics 専門講座に属します。
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ミシガン大学(University of Michigan)
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
シラバス - 本コースの学習内容
Introduction and Unit 1: Overview of Standardized Interviewing
Introduction; Different types of questions, Measurement error in questions: Bias and variance; Standardized and conversational interviewing; From specifying a concept to asking questions
Unit 2: Response Process
Comprehension; Retrieval; Judgment; Response
Unit 3: Asking Factual Questions
Facts and quasi facts; Memory and recall; Asking sensitive questions; Mode, privacy and confidentiality
Unit 4: Measuring Attitudes
Context effects in attitude questions; Use of different scales; Offering don’t know options; Response order effects
レビュー
- 5 stars65.58%
- 4 stars23.69%
- 3 stars7.23%
- 2 stars1.49%
- 1 star1.99%
QUESTIONNAIRE DESIGN FOR SOCIAL SURVEYS からの人気レビュー
Very technical but easy to follow, and great evidence offered to give the rationale for the guidance on best practices.
It would be very useful for teachers, teacher-trainers etc. They must go for this course.
So much material! The presentations are engaging and well-paced. The presenters showed an appropriate level of candor about the behavior of both respondents and interviewers.
This course was exceptional helpful for my thesis research preparation and completion. :)
Survey Data Collection and Analytics 専門講座について
This specialization covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government statistics, and many other topic domains. In six courses, you will learn the basics of questionnaire design, data collection methods, sampling design, dealing with missing values, making estimates, combining data from different sources, and the analysis of survey data. In the final Capstone Project, you’ll apply the skills learned throughout the specialization by analyzing and comparing multiple data sources.

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