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Strategic Innovation: Building and Sustaining Innovative Organizations に戻る

イリノイ大学アーバナ・シャンペーン校(University of Illinois at Urbana-Champaign) による Strategic Innovation: Building and Sustaining Innovative Organizations の受講者のレビューおよびフィードバック



Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs. At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas. There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that satisfies consumer needs and dovetails with company capabilities, and (c) the tactical plans to reach end consumers (HOW). The value proposition has to be embedded in a coherent business model in order to create and capture value. But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors and collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximizing the odds of innovation success. You will be able to: - Understand key ideas about innovation and product strategy - Strategize for value capture in a business model - Critically examine the roles of various players in a business ecosystem This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at




An excellent course.

I am trying to complete it as soon as possible since I am busy with my work and MBA study. Then I have a plan to start with another course on my list.

Thanks to all the team



I very much enjoyed completing my first course in coursera! It was very convenient with my schedule and I will be continuing these courses until I receive full completion in this particular course.


Strategic Innovation: Building and Sustaining Innovative Organizations: 226 - 233 / 233 レビュー

by harsh m t


very useful

by Anil


good course

by YAP W W M


the course is wayyy too long and sometimes it feels like fluff

by Nitzia S R d L



by عذبة ح ا


Hi, I can not take my cirtificat could u help me pls

by Steven W


Professor seems to have a loose relationship with the truth. Claims that 90% of new products fail, when that's a well-debunked urban legend. Claims that products can't improve in more than 1 way against competitors, even though there's tons of documented cases of that happening. There's just a whole lot of wrong facts here, and not a whole lot of substance here.

Plus the main benefit of MBA programs is getting to meet other enterprising people, but the forums here are dead and spammy. Most posts are just people asking for easy As on their homeworks.

by Aditya A


I didnt receive my certificate

by Shreyash S