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100%オンライン

自分のスケジュールですぐに学習を始めてください。

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約12時間で修了

推奨:4 weeks of study, 2-4 hours/week...

英語

字幕:英語, ベトナム語, ポルトガル語(ブラジル)

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Strategic ManagementStrategic ThinkingStrategic PlanningBusiness Strategy

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

約12時間で修了

推奨:4 weeks of study, 2-4 hours/week...

英語

字幕:英語, ベトナム語, ポルトガル語(ブラジル)

シラバス - 本コースの学習内容

1
5分で修了

A 21st Century Approach to Business Strategy

A short intro to the Course....
2件のビデオ (合計5分)
2件のビデオ
Introduction to the Course3 分
3時間で修了

What is strategy? And why do we care about it?

Strategy can mean a lot of things. In this module, you'll encounter examples of strategy in action that demonstrate what people mean when they talk about strategy. After completion of the module, you'll be able to: Describe examples of strategy in action; Recognize "strategic situations"; Explain the difference between strategy as "position" and strategy as "capability" (and why that matters)....
10件のビデオ (合計39分), 9 readings, 5 quizzes
10件のビデオ
What Strategy Is...continued3 分
What Strategy Is...more examples1 分
What Strategy Is...Still More1 分
What Strategy Is...Conclusions46
What's a Strategic Situation (and what isn't)?9 分
Strategy's Most Famous Thought Leader: Michael Porter1 分
The Main Ideas in Porter's "What is Strategy?"3 分
Criticisms of Porter's Strategy as Position Approach5 分
The Alternative View: Strategy as Capability6 分
9件の学習用教材
More on Embrace, Extend, and Extinguish10 分
Apple iPod + iTunes and Yael Naim10 分
Oldest McDonalds Video10 分
A Strategic Ploy?10 分
Summary of Mintzberg's Five Ps of Strategy10 分
Prisoner's Dilemma Matrices10 分
More on the Prisoner's Dilemma10 分
Michael Porter's "What is Strategy?"10 分
Mintzberg vs Porter10 分
5の練習問題
The Meanings of "Strategy"8 分
Recognizing Strategic Situations4 分
What do YOU think?2 分
Which way do YOU lean?2 分
Strategy as Position vs Capability8 分
2
2時間で修了

The Evolution of Strategy...Past Progress, Past Mistakes

Historically, strategy consulting and strategic planning have been big business. Companies have spent a lot over the years on sophisticated, high-brow "strategic" consulting. For a long time, consultants were the strategy "high-priests" of business. Until it all fell apart. Many past approaches have now fallen into disfavor, having risen spectacularly and failed even more spectacularly. Indeed, the history of business strategy making could be called a "March of Folly" (historian Barbara Tuchman uses this expression to describe a tendency in human history to repeat the same mistakes, again and again). This module explores what the past can teach us, how we might avoid repeating past mistakes....
5件のビデオ (合計42分), 5 readings, 1 quiz
5件のビデオ
Strategy, Scripted and Programmed9 分
The BCG Matrix and Growth Curve11 分
Strategy as Multi-faceted Analysis7 分
What We Can Learn...4 分
5件の学習用教材
The military antecedents of business strategy10 分
Critiques of Strategic Planning10 分
BCG's Big Ideas10 分
Post Mortems for Porter's Approach?10 分
Where the History of Business Strategy Leaves Us10 分
1の練習問題
Learning from the History of Business Strategy16 分
3
2時間で修了

Changing World, Changing Strategies

In the past several decades, a lot has changed in the world. Many more people and nations (China, India, Russia, etc) have joined the global market economy. The number of Internet users has skyrocketed and continues dramatically upward. Shipping traffic between countries has multiplied and also continues to grow. All this world change has changed the strategy situation of most companies in a big way. It means, for example, that companies in advanced economies have to compete against rivals that have structural cost advantages, because they operate in lower cost parts of the world. This module describes the shifted and shifting strategy landscape, due to the advance of technology and the relentless march of globalization. ...
5件のビデオ (合計43分), 5 readings, 1 quiz
5件のビデオ
How Products, Services, and Work Now Move Easily Around the Globe10 分
How the Competitive Game Shifts in a Globalized World6 分
The World's Most Sophisticated Differentiation Strategies?11 分
Aesthetics...the Last Frontier of Sustainable Advantage?7 分
5件の学習用教材
Internet Growth, Shipping Traffic Growth10 分
The Realities of the Globalised World10 分
Examples of Shifts to Differentiation Strategies - Wal-Mart, McDonalds10 分
The Future of Competitive Strategy? The Example of Vipp10 分
Hyper Competition and Hyper Differentiation Described10 分
1の練習問題
Strategic Implications of Changes in the World10 分
4
3時間で修了

Capstone Project Intro -- Strategy in a 21st Century Creative Company

An up-and-coming (and very ambitious) design firm is unexpectedly invited to bid for a work against more prominent competitors. The job: Design the logo and other elements of the public identity of the national sports team. Winning will vault e-Types to much greater prominence. Their work will be displayed on TV and on t-shirts. And they believe they have what it takes to win. But there's a problem. The e-Types designers, who have always thought of themselves as design revolutionaries, don't like the guidance they're receiving from this somewhat conservative client. In short, the designers think what the client is asking for is BORING. It's not the kind of work they want to do or be known for...now or ever! Meanwhile, more business oriented e-Types managers and staff can hardly believe what they're hearing from the designers -- don't they see the opportunity? This is business and there's money to be made. The designers should GET OVER THEMSELVES and satisfy the customer. Right? Controversy grips e-Types. At stake: what kind of company will they be going forward? Can they continue to be revolutionary and still satisfy their growth ambitions? Or is it time for them to "grow up" in order to appeal to a wider range of customers. The battle is on for the soul of this company -- what will YOU recommend?...
5件のビデオ (合計11分), 4 readings, 1 quiz
5件のビデオ
e-Types execs explaining how they think about their business2 分
A Major Controversy - At Stake: The Future and Soul of the Company4 分
e-Types partners debating which design to present to TD1 分
Questions We Ask You To Consider...1 分
4件の学習用教材
Some Samples of e-Types Work10 分
IMPORTANT Additional Details on Your Final Assignment10 分
References and Additional Resources10 分
One last thing...10 分
4.7
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人気のレビュー

by TVSep 21st 2016

I liked the course a lot, the references were great and gave me great insight about Strategic Management. The lecturer was really good, specially if you compare him to the one in Strategy Formulation.

by SSFeb 23rd 2019

Awesome Course. Very well explanation of the concepts and the material content is fabulous. I will definitely recommend this course to my contacts who are interested in pursuing business strategy.

講師

Avatar

Robert Austin

Professor, Management of Creativity and Innovation
Department of Management, Politics, and Philosophy

コペンハーゲン・ビジネススクール(Copenhagen Business School)について

Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs. ...

Strategic Management and Innovationの専門講座について

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt....
Strategic Management and Innovation

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