The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.
提供：
このコースについて
26,407 最近の表示
受講生の就業成果
42%
コース終了後に新しいキャリアをスタートした
35%
コースが具体的なキャリアアップにつながった
15%
昇給や昇進につながった
習得するスキル
Strategic ManagementDecision-MakingStrategic ThinkingBusiness Strategy
受講生の就業成果
42%
コース終了後に新しいキャリアをスタートした
35%
コースが具体的なキャリアアップにつながった
15%
昇給や昇進につながった
100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における4の2コース
柔軟性のある期限
スケジュールに従って期限をリセットします。
約12時間で修了
推奨：3 hours/week
英語
字幕：英語, ルーマニア語
シラバス - 本コースの学習内容
1時間で修了
Introducing strategy formulation
In the first module of this course, we will examine and discuss the foundations of strategy formulation, emphasizing key concepts such as competitive advantage, value creation, planned vs emerging strategy, and strategic fit.
1時間で修了
3件のビデオ （合計14分）, 2 readings, 1 quiz
2件の学習用教材
Discussion forum10 分
Strategy plans10 分
1の練習問題
Strategy formulation8 分
2時間で修了
Industry analysis
Building on the insights generated in the first session, in the second module we explore different industrial organization frameworks and discuss the importance of industry effects on firm performance. Keywords of this module include competition, industry attractiveness, and the ‘Five forces’-framework.
2時間で修了
7件のビデオ （合計25分）, 7 readings, 4 quizzes
7件のビデオ
Business environment4 分
Competition from substitutes3 分
Threat of entry3 分
Rivalry between established competitors2 分
Bargaining power of buyers3 分
Bargaining power of suppliers2 分
7件の学習用教材
Vestas Wind Turbines10 分
Aviation trends10 分
The cost of energy10 分
The case of Suzlon10 分
The threat from China?10 分
The vulnerability of the wind turbine industry10 分
The supplier's fault?10 分
4の練習問題
Attractiveness of the industry2 分
Aviation trends2 分
Industry attractiveness2 分
Industry analysis10 分
2時間で修了
Resources and capabilities
The purpose of this session is to understand the role of firm resources and capabilities in building and formulating a strong strategy. In particular, we will discuss concepts such as the value chain, core capabilities, heterogeneous resources, and the VRIO framework.
2時間で修了
5件のビデオ （合計22分）, 6 readings, 5 quizzes
5件のビデオ
The relationship between resources and competitive advantage4 分
Firm resources5 分
Organizational capabilities3 分
Sustaining competitive advantage through resources and capabilities3 分
6件の学習用教材
ECCO's leather tanneries10 分
The resource based view10 分
Microsoft buying skype10 分
What would FC Barcelona be without Messi?10 分
How firms view organizational capabilities?10 分
VRIO framework10 分
5の練習問題
ECCO's leather production2 分
Microsoft and Skype2 分
Lionel Messi2 分
Time for reflection2 分
Resources and capabilities10 分
1時間で修了
Global strategies and the multinational corporation
The opportunities and challenges of operating internationally are substantially different to the domestic context. Thus, to understand strategy in a global context, we focus on the multinational corporation and discuss strategic terms like foreign entry mode, location strategies, global integration/local adaptation, and distance.
1時間で修了
4件のビデオ （合計14分）, 4 readings, 4 quizzes
4件のビデオ
Defining the multinational enterprise4 分
Motives for internationalization3 分
Integration-responsiveness approach to global strategies3 分
4件の学習用教材
Reflections of a CEO10 分
Definitional problems?10 分
East India Company and Google10 分
The balance act between local and global forces10 分
4の練習問題
Doing business in China2 分
East India Company and Google6 分
The case of the global beer industry2 分
Global strategies and the multinational corporation10 分
レビュー
4.5
STRATEGY FORMULATION からの人気レビュー
BによりMar 22, 2017
Second part of the specialization, this course will talk about Strategy Formulation. Like the first course, it's clear, concese with a final exam that lead us slowly to the the capstone project.
IWによりJan 14, 2019
Very interesting, varied lectures with relevant presentations of Danish companies in all sorts of situations. The assignment was fun to do, but the grading process could be a bit smoother.
MSによりJan 27, 2019
Need to have more framework for strategic monitoring . I prefer to re-write strategic decision and demonstrate any tool or framework which can be used to make a strategic decision
SRによりFeb 24, 2016
This was a tough one. Thank you for adopting case studies like Vestas and Carlsberg to help us understand various aspects of formulation. More importantly, pitfalls to be avoided.
OOによりMar 12, 2017
Excellent course with rich content and accurate delivery method. The subject was well delivered with simple analysis and pertinent references from real live business environment
ELによりJun 11, 2017
Great content, but the pace was a little slow in terms of content presentation. Absolutely recommended to all professionals involved with a company strategy in any level!
LSによりOct 16, 2018
It is interesting course and well presented and communicated.\n\nHowever, I think that asking for 4 peer reviews, is a bit too much and causing for delays in graduation.
LTによりMar 21, 2018
Gives a broad & comprehensive perspective on business environment, challenges & important points to analyse. Pleasant lectures & extremely interestin business videos
提供：
コペンハーゲン・ビジネススクール（Copenhagen Business School）
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
Strategic Management and Innovation専門講座について
This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.
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