このコースについて
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約25時間で修了

推奨:6 weeks of study, 3-4 hours / week...

英語

字幕:英語

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

約25時間で修了

推奨:6 weeks of study, 3-4 hours / week...

英語

字幕:英語

シラバス - 本コースの学習内容

1
4時間で修了

What is Transmedia Storytelling?

This module will introduce you to the instructors of this course, and give you an understanding of how the course works and what you will learn. We will also introduce you to what Transmedia Storytelling is and how it is important to the way we interact and communicate. We’ll explain the anatomy of story and the importance of developing a narrative, and show you some examples of contemporary transmedia storytelling. The information in this module will form the backbone of your own transmedia strategy that you will develop over the duration of the course.

...
21件のビデオ (合計129分), 12 readings
21件のビデオ
Professional advice on getting started4 分
Brian Seth Hurst - Conspiracy for Good11 分
Susan Bonds - Why so serious? Transmedia promotion for The Dark Knight7 分
Henry Jenkins - The Matrix. An example of a transmedia world3 分
Mikey Leung - The Darwin Aboriginal Art Fair10 分
Scott Snibbe - Biophilia, a transmedia story of music, technology and nature2 分
Key Concept - What is transmedia storytelling?12 分
An industry perspective of transmedia storytelling7 分
Henry Jenkins - The benefits of a transmedia approach2 分
Henry Jenkins - The importance of collaboration in the creative process2 分
Commercialism11 分
Copyright and transmedia storytelling2 分
Geoffrey Long - The future of the term 'transmedia'2 分
Henry Jenkins - What defines a successful transmedia project?1 分
Key Concept - The anatomy of story15 分
Henry Jenkins - How a transmedia strategy enriches a story3 分
Tom Ellard - Important elements of story6 分
Tom Ellard - Story structure and the hero’s journey3 分
Tom Ellard - The role of memory, imagery and emotion in understanding story5 分
Henry Jenkins - World building4 分
12件の学習用教材
Course Overview5 分
Important note about the assignments in the course5 分
Join the transmedia storytelling MOOC community!5 分
Meet your academic instructors5 分
Meet our industry partner - X Media Lab5 分
Meet the industry contributors10 分
Special thanks and acknowledgements5 分
Key points to remember from this lesson5 分
Module 1 Lesson 2 Useful links and resources30 分
Key points to remember from this lesson5 分
Module 1 Lesson 3 Useful links and resources30 分
Key points to remember from this lesson5 分
2
5時間で修了

Creative Ideas Generation - Building a Storyworld

This module introduces you to creative thinking techniques that you can use to help you develop a cohesive and rich story narrative. You’ll explore important models of creative thinking, along with different tools and techniques that can help you expand your narrative into a storyworld that will become the basis of an effective transmedia strategy.

...
17件のビデオ (合計100分), 8 readings, 1 quiz
17件のビデオ
Narrative and story4 分
Charles Santoso - Six word stories1 分
Key Concept - Three tools for creating content7 分
Developing and communicating ideas6 分
Charles Santoso - Conceptual blending8 分
Stuart Samuels - What is an idea?6 分
Key Concept - Developing your conceptual story idea with content6 分
The importance of a strong central narrative8 分
Charles Santoso - Creativity techniques4 分
Sergio Paez - The role of visual storytelling3 分
Mikey Leung - Planning and testing your story3 分
Key Concept - Working creatively in storyworlds by using constraints3 分
Building a storyworld6 分
Charles Santoso - Storytelling and seed ideas9 分
Susan Bonds - The process of developing a transmedia story7 分
Mikey Leung - Using storyworlds in transmedia social campaigns3 分
8件の学習用教材
Module 2 Lesson 1 Useful links and resources30 分
Key points to remember from this lesson5 分
Module 2 Lesson 2 Useful links and resources30 分
Key points to remember from this lesson5 分
Module 2 Lesson 3 Useful links and resources30 分
Key points to remember from this lesson5 分
Module 2 Lesson 4 Useful links and resources30 分
Key points to remember from this lesson5 分
3
4時間で修了

Understanding a Transmedia Audience

Understanding the different audiences that engage with elements of a transmedia experience can help develop and improve the reach and impact of your storyworld. This module explores the concepts of ethnography and participatory design as a means of identifying, engaging, and learning from your audience, to help you to focus your strategy to better meet their needs.

...
13件のビデオ (合計68分), 6 readings, 1 quiz
13件のビデオ
Audience in transmedia storytelling7 分
Connecting audience with story6 分
Henry Jenkins - The collective intelligence of a transmedia audience4 分
Key Concept - Understanding the audience using ethnography3 分
The changing nature of audience4 分
Mikey Leung - Identifying and engaging your audience2 分
Henry Jenkins - Developing strategy for engaging multiple types of audience5 分
John McGhee - Identifying and understanding user groups for virtual reality (VR) medical visualisations7 分
Key Concept - Understanding the audience using participatory design5 分
Mikey Leung - The potential of transmedia storytelling for audience engagement2 分
Maya Zuckerman - Rapid prototyping2 分
Cindi Drennan - The Departure. A case study of engaging a community in participatory design6 分
6件の学習用教材
Module 3 Lesson 1 Useful links and resources30 分
Key points to remember from this lesson5 分
Module 3 Lesson 2 Useful links and resources30 分
Key points to remember from this lesson5 分
Module 3 Lesson 3 Useful links and resources30 分
Key points to remember from this lesson5 分
4
4時間で修了

The Transmedia User Experience

The success of your project is ultimately determined by the quality of the audience's experience. Will your transmedia strategy capture people’s imagination and continue to engage them in multiple facets of the larger storyworld over time? In this module you will being to think about how the convergence of narrative, audience, and technology affects the design of a transmedia strategy. You will also explore theories and frameworks that will help you better understand how to design and evaluate engaging, persuasive and enjoyable transmedia user experiences.

...
12件のビデオ (合計66分), 6 readings, 1 quiz
12件のビデオ
Tracey Taylor - Group interactive experiences4 分
Henry Jenkins - Orientation. Unifying a transmedia story experience3 分
Key Concept - Getting a grip on experience11 分
Tom Ellard - Advice about audience engagement2 分
Catherine Fargher - Evaluating user engagement5 分
Key Concept - Designing the transmedia user journey7 分
Henry Jenkins - Continuity and expectation in the transmedia user experience3 分
Designing cohesive experiences for multiple audiences11 分
Tom Ellard - Translating stories across different media1 分
Steve Peters - Ethics in transmedia storytelling2 分
Catherine Fargher - Designing for participation4 分
6件の学習用教材
Module 4 Lesson 1 Useful links and resources30 分
Key points to remember from this lesson5 分
Module 4 Lesson 2 Useful links and resources30 分
Key points to remember from this lesson5 分
Module 4 Lesson 3 Useful links and resources30 分
Key points to remember from this lesson5 分
4.8
77件のレビューChevron Right

80%

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78%

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人気のレビュー

by LLMar 23rd 2018

Very engaging. I have not seen this level of interviewing before. It's very educational and intensive. But less so on the education side, more on the motivational one. -L

by EKSep 11th 2017

this is one of the best courses I have ever taken. So professional, helpful, insightful yet encouraging. Totally a must-take if you interested in content marketing.

講師

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Associate Professor Simon McIntyre

Associate Dean Education
UNSW Sydney | Art & Design
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Dr Ollie Bown

Senior Lecturer
UNSW Australia | Art & Design
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Emma Robertson

Associate Professor
UNSW | Art & Design
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Dr Geoge Khut

Lecturer
UNSW | Art & Design
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Dr Jeffrey Koh

Associate Lecturer
UNSW | Art and Design (formerly)

UNSW Sydney (The University of New South Wales)について

UNSW Sydney, based in Sydney Australia, was established in 1949 and is one of Australia’s leading research and teaching universities with more than 50,000 students from over 120 countries. UNSW Sydney aspires to provide students with an outstanding educational experience, which both reflects our strong traditions of excellence, innovation and social justice, and builds on our strengths in scientific, technological and professional disciplines....

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