このコースについて
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自分のスケジュールですぐに学習を始めてください。

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中級レベル

約17時間で修了

推奨:2-3 hours per week for 6 weeks....

英語

字幕:英語

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

中級レベル

約17時間で修了

推奨:2-3 hours per week for 6 weeks....

英語

字幕:英語

シラバス - 本コースの学習内容

1
1時間で修了

Module 1: Introduction

This module will give you an introduction and overview of the course. In the second lesson of this module, we will talk about the current challenges and trends in the agro-food value chain. In the third lesson of this module, the concept of quality in the agro-food value chain will be introduced. The module finishes with the fourth lesson, which gives you an overview of the food value chain.

...
4件のビデオ (合計30分), 4 quizzes
4件のビデオ
The Food Value Chain6 分
4の練習問題
Lesson 1 - Introduction2 分
Trend in Agro-Food Value Chain6 分
Consumer Requirements6 分
Distribution of Value6 分
1時間で修了

Module 2: Quality and Consumers

In this module you will learn about the relationship between quality and consumer value. After the module you will be able to describe consumer choices in a differentiated market and explain the link between quality and value. You will also learn about strategies for building consumer value.

...
5件のビデオ (合計44分), 5 quizzes
5件のビデオ
Part 1: Strategies for Value Creation15 分
Part 2: Strategies for Value Creation4 分
5の練習問題
Part 1: Quality and Consumer Value4 分
Part 2: Quality and Consumer Value8 分
Part 3: Quality and Consumer Value4 分
Part 1: Strategies for Value Creation8 分
Part 2: Strategies for Value Creation4 分
2
1時間で修了

Module 3: Market Research

In Module 3 you will learn about market research. After the module you will know the definition, role and types of market research in addition to the research process and the ethics of market research. In the second lesson of the module you will learn about the different types of data and various methods of data collection. The last lesson of the module then deals with data analysis, where you will learn about the most commonly used statistical and econometric techniques to analyze data.

...
7件のビデオ (合計65分), 7 quizzes
7件のビデオ
Part 1: Data Analysis5 分
Part 2: Data Analysis5 分
Part 3: Data Analysis4 分
Part 4: Data Analysis8 分
7の練習問題
Part 1: Introduction to Market Research2 分
Part 2: Introduction to Market Research4 分
Data Types and Data Collection6 分
Part 1: Data Analysis2 分
Part 2: Data Analysis2 分
Part 3: Data Analysis2 分
Part 4: Data Analysis4 分
1時間で修了

Module 4: Asymmetric Information about Quality

In Module 4 you will learn about asymmetric information with regard to food quality. In the first lesson of the module we will introduce the concepts of asymmetric information, adverse selection, moral hazard, and market failure. That way you will be able to explain the role of information for the functioning of a market. In the second lesson we will talk about the product attributes and their classification. After the lesson you will be able to classify product attributes based on when consumers are able to assess their true qualities.

...
5件のビデオ (合計37分), 5 quizzes
5件のビデオ
Part 4: Asymmetric Information and Market Failures11 分
Product Attributes and their Classification5 分
5の練習問題
Part 1: Asymmetric Information and Market Failures4 分
Part 2: Asymmetric Information and Market Failures6 分
Part 3: Asymmetric Information and Market Failures4 分
Part 4: Asymmetric Information and Market Failures2 分
Product Attributes and their Classification4 分
3
1時間で修了

Module 5: Food Labeling

In Module 5 you will be introduced to “Food Labeling”. In this module you will learn how labels can work as a tool to solve market failures due to asymmetric information and hear about reputation mechanisms based on trust and signaling.

...
4件のビデオ (合計36分), 4 quizzes
4件のビデオ
Part 2: Trust and Signalling9 分
4の練習問題
Part 1: Solving Market Failures4 分
Part 2: Solving Market Failures10 分
Part 1:Trust and Signaling4 分
Part 2: Trust and Signalling4 分
1時間で修了

Module 6: Pricing Strategies and Implications

In Module 6 we will talk about the effect of price as a signal for quality. The module also includes the implication of consumer psychology and quality perceptions on pricing tactics. At the end of this module

...
3件のビデオ (合計24分), 3 quizzes
3の練習問題
Basic pricing strategies4 分
Psychological Pricing4 分
Retailer Pricing Behaviour with Implication to Farmers’ Welfare4 分
1時間で修了

Module 7: Consumer Behavior and Brand Personality

In module 7 you will learn about consumer behavior and the dimension and use of brand personalities. In the first lesson you will learn about the consumer's purchasing process. In the 2nd lesson we will talk about consumer characteristics. Finally, you will hear about segmentation, positioning, and brand personality.

...
3件のビデオ (合計21分), 3 quizzes
3の練習問題
Consumer’s purchasing process4 分
Consumer characteristics4 分
Segmentation, positioning, and brand personality4 分
4
1時間で修了

Module 8: Geographical Indicators

This module is about “Geographical Indicators”. After the module you will be able to explain the notion of “Geographical Indication” and the key facts about the protection of GIs in the EU. You will also be able to explain the importance of the GI sector within the EU market.

...
3件のビデオ (合計30分), 3 quizzes
3の練習問題
Part 1: Geographical Indications (GI): concept, relevance and protection4 分
Part 2: Geographical Indications (GI): concept, relevance and protection4 分
GIs and market efficiency4 分
1時間で修了

Module 9: Innovation and Quality

In this module you will learn about innovation and quality. You will be able to define what is innovation and state the differences between the many types of innovations. You will also be able to explain how innovations are generated and how the drivers and barriers of innovation in the agro-food sector arise.

...
7件のビデオ (合計50分), 7 quizzes
7件のビデオ
Part 2: Models and Diffusion of Innovation7 分
Part 3: Models and Diffusion of Innovation5 分
Part 1: Drivers and Barriers of Innovation9 分
Part 2: Drivers and Barriers of Innovation7 分
7の練習問題
Part 1: Definitions and Types of Innovation8 分
Part 2: Definitions and Types of Innovation4 分
Part 1: Models and Diffusion of Innovation4 分
Part 2: Models and Diffusion of Innovation4 分
Part 3: Models and Diffusion of Innovation4 分
Part 1: Drivers and Barriers of Innovation4 分
Part 2: Drivers and Barriers of Innovation4 分
4.3
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The Economics of Agro-Food Value Chains からの人気レビュー

by SKMay 11th 2019

One of the best course for people who are following agribusiness degree. Good Job, Sir and Madam.Thank you for giving me this opportunity.

by EHJan 15th 2019

This is a very interesting course, I encourage anyone interested to take it. For sure, you won't regret it.

講師

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Hannes Lang

Research Associate
Technical University of Munich
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Luisa Menapace

Professor
Technical University of Munich
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Faical Akaichi

Research Economist
Scotland’s Rural College
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Francesco Bimbo

Research Economist
Wageningen University
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Montserrat Costa-Font

Research Economist
Scotland’s Rural College
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Carlo Russo

Associate Professor
University of Cassino and Lazio Meridionale
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Chenguang Li

Research Economist
University College Dublin

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