このコースについて
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100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

初級レベル

約16時間で修了

推奨:6 weeks of study, 3-5 hours/week...

英語

字幕:英語

学習内容

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    Evaluate approaches to influencing and creating meaning at work

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    Evaluate and apply approaches to meaning making that play a role in aligning employee buy-in of organisational narratives

  • Check

    Evaluate, create and apply strategies to leverage meaning making through branding

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    Situate discussions of meaning making within broader social contexts and concerns.

習得するスキル

MotivationCommunicationLeadershipBrand Management

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

初級レベル

約16時間で修了

推奨:6 weeks of study, 3-5 hours/week...

英語

字幕:英語

シラバス - 本コースの学習内容

1
6時間で修了

Meaning and making meaning

This week we start off with exploring the essence of meaning, and why meaning is important at work. We also explore the conditions that facilitate or hinder meaning making. We look at how meaning could be enhanced by ensuring a fit between work and those who undertake it. We talk about the importance of linking employees’ activities with a significant bigger purpose and how this might be accomplished. We look at aspects of designing work to increase meaning and then flip our perspective and try to understand the concept of meaninglessness and some of the factors that contribute to meaninglessness.

...
7件のビデオ (合計33分), 9 readings, 2 quizzes
7件のビデオ
Week 1 outline1 分
1.1 Meaningful work7 分
1.2 Work design and meaning6 分
1.3 Meaninglessness5 分
1.4 Meaning through fit6 分
Habit corner 11 分
9件の学習用教材
Course overview5 分
Learning activities and assessment1 分
Which continent do you hail from?1 分
Preconceptions: What work means to you...5 分
Work design and meaning15 分
Meaninglessness1 時間
Meaning through fit30 分
About the habit corner1 分
Habit Corner- Sample10 分
2の練習問題
Recall - Week 130 分
Week 1 Quiz1 時間
2
4時間で修了

Brain, body and storytelling in meaning making

This week you will explore a slightly different perspective on meaning making that highlights the role of neuroscience and storytelling. You will look at how the brain works and how to influence people’s interpretation of meaning. You will learn some physiological techniques to project meaning through your voice and breath, body language and posture. You will learn how storytelling exploits some of our ancient tribal instincts to trigger meaning making.

...
5件のビデオ (合計41分), 4 readings, 2 quizzes
5件のビデオ
2.1 The neuroscience of meaning making9 分
2.2 Creating meaning through voice and breath12 分
2.3 Creating meaning through body language & posture8 分
2.4 Creating meaning through stories10 分
4件の学習用教材
Exploring the role of neuroscience of meaning making15 分
How to project meaning through voice and breath40 分
How to use body language to create meaning20 分
Stories as facilitator of meaning making in organisations30 分
1の練習問題
Recall - Week 230 分
3
4時間で修了

Branding as meaning making

In this week, you will learn about the role of branding in communicating meanings, and the role of different levels of meanings, including functional, emotional, and higher purpose in this communication process. You will be shown how to shape meanings you wish to communicate and how to shape the perceptions of your organisation's stakeholders over the long-term. You will be introduced to different categories of brand meanings or brand personalities. You will also analyse visual and verbal brand elements, and also supporting branding strategies in communicating those personalities and meanings through brand names, logos, characters, and taglines, among others.

...
4件のビデオ (合計24分), 3 readings, 2 quizzes
4件のビデオ
3.1 Don’t be liked, be loved!8 分
3.2 Be visionary6 分
3.3 Be meaningful: Craft brand personality6 分
3件の学習用教材
Meaning making through purposeful branding30 分
Brand vision30 分
Brand personalities30 分
2の練習問題
Recall - week 330 分
Week 3 quiz1 時間
4
3時間で修了

Meaning in social context

In this week, you will put the management of meaning in a wider societal and historical context and appreciate that we don’t invent meanings for things as central to our lives as the work we do from scratch – the meaning this holds for people is instead patterned onto and dovetails with much longer values and ideas. Understanding this gives us a better grasp of what we can hope to achieve, and the limitations and difficulties that we face, when seeking to create meaning for others through our leadership roles. You will be introduced to the three most significant understandings of the problem of meaning in relation to work and business that have been formulated across two centuries of academic work - Marxist alienation of work, Weberian religious spirit of capitalism, and the contemporary new spirit of capitalism with emphasis on aspects such as innovation and social responsibility. You will be guided through thinking about the implications of these ideas for how we approach meaning making today. By developing an appreciation of these major social theories of meaning, you will be better able to appreciate both the possibilities and the limitations that you, and other leaders, are faced with in making and managing meaning.

...
4件のビデオ (合計21分), 4 readings, 2 quizzes
4件のビデオ
6.1 Alienation and work in capitalist society7 分
6.2 A religious 'spirit of capitalism'7 分
6.3 A 'new spirit of capitalism'5 分
4件の学習用教材
Alienation10 分
The religious spirit of capitalism20 分
Corporate social responsibility20 分
Become a Global MBA learner10 分
1の練習問題
Recall - Week 630 分

講師

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Professor Rebecca Mitchell

Department of Management
Macquarie University
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Arabella MacPherson

Director, Resonate Communications
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Associate Professor Edward Wray-Bliss

Department of Management
Macquarie University
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Dr Abas Mirzaei

Lecturer, Department of Marketing
Macquarie University

修士号の取得を目指しましょう

この コース は マッコーリー大学(Macquarie University) の100%オンラインの Global Master of Business Administration (Global MBA) の一部です。 プログラムのすべてで認定されれば、それらのコースが学位学習に加算されます。

マッコーリー大学(Macquarie University)について

Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society....

Leading: Human Resource Management and Leadershipの専門講座について

Become an adaptable leader, ready to face the challenges of the disrupted workplace. This specialization will equip you with the skills to lead and navigate the ever-changing global environment we now work in. Through four themed courses you will: learn how to motivate staff with meaningful work (Become a Meaning Maker); better enable your organisation to deliver on its strategic objectives (Know Your Organisation); harness your team’s diversity and use teamwork to innovate and increase your organisation’s output (Know Your People); and strengthen your personal leadership skills (Adapt Your Leadership Style)....
Leading: Human Resource Management and Leadership

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