Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
by Ahmed A A•
awesome course , I really learned a lot from this course and gained so many skills in marketing.
Moreover it allowed me to understand the concept of marketing and how the STP is being obtained.
Thank you so much for this outstanding course !
by Priyank G•
The course introduced me to the world of Marketing and made a base for me to rely on whether talking to anyone knowledgeable in the field of marketing. To whoever looking to learn basics of brand management, I would recommend this course.
by Rohan K•
What an incredible course. I had the best time being a part of this program. Filled about two books worth of notes. Supremely insightful and fun course. Thank you for accepting my financial aid application and giving me this opportunity.
by Alex M•
A great introduction course, it covers a lot of concepts in an easy-to-access fashion. This perhaps makes the structure loose, but on the positive the courses are memorable, and very relevant in the context of the Wharton specialisation.
by Adya S•
This course was really helpful and gave me a different and new insight to marketing that I had never thought of and definitely opened up a new area of interest for me. Potentially something I would pursue in the future. Amazing course!
by João A•
I really loved everything I learned from the teachers of this course, it exceeded my expectations and I hope to be able to put my knowledge into practice very soon.
Thank you for all your support and for sharing such valuable knowledge.
This course is really amazing, and I learn a lot of interesting case during this period. I will highly recommend my friends to take this course. In addition, I hope the professors could add more reading material to extend the knowledge.
by Hervé M•
Great insights into the purpose of marketing within an organization. Coming from an R&D background, I never really understood how marketing worked, other than thinking it was synonymous with advertising. This was a really great course!
by Yash M•
The professors explained and elaborated every thing related to subject very clearly and briefly. I liked the course very much and will definately refer to my friends. I from the depth of my heart appreciate the efforts of the lecturers
by Rafiq Z•
I love the fact that you can download the lectures and also that you provide the text so you can read it while professor is talking. Also the fact that professor stays on screen the entire time makes you feel more like the class room.
by Abhishek B•
Prof. Fader is a genius. His interpretation and composition of the markets and his explanations are simple, precise and accurate.
His interpretation of Customer centric approach will sure help me in my thinking and growth in my company.
by Elizabeth C•
Working in Retail Management I was pleasantly familiar with many of the core concepts of this course but was able to expand my knowledge in a way that had me think differently in customer acquisition and pricing strategies! Very nice!
by Atharva B•
Amazing Course !!! It covers the basics of marketing and how any company should approach while positioning their brand in open market, Also course covers the changing methodology of operations from product centric to customer centric.
by Stella O•
Thank you for making this course free.The lecturers were detailed and straight to the point,made learning interesting, i was particularly impressed with their ability to relate their points to real businesses with practical examples.
by SANJAY K D•
THE LECTURE IS TRULY HELPFUL IN UNDERSTANDING THE BASIC OF MARKETING. GOOD OPPORTUNITY TO IMPROVE THE KNOWLEDGE ABOUT BRAND MARKETING. IT CAN ALSO BE USED IN THE REAL LIFE APPLICATION OR WORKING AS SALES ASSOCIATE IN ANY ORGANIZATION.
by Vikrant C•
The course was really good and helped in understanding several marketing analytics concepts like calculating Customer lifetime value, lift in sales and many such concepts which will help someone wanting to work in marketing strategy.
by Lauma S•
An excellent course. I learned a lot and it was very interesting. All the marketing concepts are clear and well explained. Professors are great!!! It was nice time sudying for this marketing course while gaining a lot of information.
by Stephen A•
It was an amazing experience taking this course and a big thanks to Barbara Kahn, Peter Fader and Jagmohan Raju for amazing and insightful classes.... The knowledge acquired from taking this course on Marketing is fulfilling. Thanks
by Gerrit K•
This was a fantastic introductory course. I learned a lot of new and interesting concepts, as well as understanding some of which I had only had 'dangerous half-knowledge' as the Germans say.
Thanks a lot to the team and to coursera!
by Achariya R•
I really like this course. It provides me wiht very helpful information and I find it very educating for someone who has zero background in marketing like me. The professors are all amazing. I'd recommend this to anyone. Thank you.
by Ana S A•
The best course for people who want to learn and really understand all aspects and concepts of marketing. Covers everything amazingly and all three professors are incredible. I adored this course and really recommend it to everyone
by Akshatha K•
I was a complete newbie to marketing. This course helped me understand the concepts and various strategies with interesting real world examples which helped me relate better. I enjoyed learning from the experienced faculty as well.
by Dwayne S•
The strategies and initiatives delivered by this course were uniquely designed to help with the practical application of marketing. They presented everyday challenges with fitting solutions that can bring about practical success.
by Liu C•
Professional and easy-going course design for non-business background students. Highly recommended to the person who want to equip with the foundation of business knowledge and alter their career path toward business management.
by Manish R•
It has indeed been a very comfortable learning experience, everything in the course material has been very helpful to gain fundamental insights into the world of marketing. Thank you UPenn for the amazing learning experience :)