Create a Brand Awareness Survey in Qualtrics

提供:
Coursera Project Network
この無料ガイド付きプロジェクトでは、次のことを行います。

Develop a Deeper Understanding of Market Research.

Create and Edit a Brand Awareness Survey Template in Qualtrics.

Finalize and Be Ready to Distribute the Brand Awareness Survey.

この実践的な経験を面接でアピールする

Clock2 Hours
Beginner初心者向け
Cloudダウンロード不要
Video分割画面ビデオ
Comment Dots英語
Laptopデスクトップのみ

By the end of this project, you will discover how to create a basic Brand Awareness and Performance survey in Qualtrics. This study will help you gauge the overall success of your brand’s marketing initiatives to date or measure current awareness levels for future campaign launches. The brand is the center of an organization. Therefore, Brand Awareness and Performance studies are often a crucial tool in understanding your target market’s perception of your brand. These studies will help you develop a deep understanding of customer perceptions and help you visualize how customers and prospects feel about key competitors. Upon completing this project, you will be able to design a basic Brand Awareness & Performance survey in Qualtrics. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

必要事項

None

あなたが開発するスキル

  • Marketing
  • Research
  • Branding

ステップバイステップで学習します

ワークエリアを使用した分割画面で再生するビデオでは、講師がこれらの手順を説明します。

  1. Understand the value of Strategic Marketing Research and create a free Qualtrics account.

  2. Choose a survey template in Qualtrics and navigate the landing page.

  3. Format the Brand Awareness and Performance Survey.

  4. Draft survey questions/answer choices and personalize the template to fit brand objectives.

  5. Survey finalization and distribution.

ガイド付きプロジェクトの仕組み

ワークスペースは、ブラウザに完全にロードされたクラウドデスクトップですので、ダウンロードは不要です

分割画面のビデオで、講師が手順ごとにガイドします

よくある質問

よくある質問

さらに質問がある場合は、受講者ヘルプセンターにアクセスしてください。