Create a Professional Automated Landing Page using Mailchimp

4.9
10件の評価
提供:
Coursera Project Network
この無料ガイド付きプロジェクトでは、次のことを行います。

Design a lead generation landing page with a lead magnet from scratch

Create an email automation campaign with a high converting Call to Action (CTA)

この実践的な経験を面接でアピールする

Clock1 hour
Beginner初心者向け
Cloudダウンロード不要
Video分割画面ビデオ
Comment Dots英語
Laptopデスクトップのみ

In this 1-hour long project-based course, you will learn how to design a professional landing page with a lead magnet to collect email addresses from scratch. We will then use the Email Automation feature from Mailchimp to send an automated email with an option to download the Free lead magnet and a Call to Action to join a webinar where a marketer can then sell premium products. This lead generation strategy is highly effective with really high conversion rates if done right. This guided project is beginner-friendly. You don’t need any experience in email marketing or graphic design in order to complete this project. I will teach you everything you need to know to complete this project. We will begin by creating a Mailchimp account and then explore the Mailchimp’s dashboard in detail. Most people have no idea about the level of resources that Mailchimp’s have. So we will explore all of these resources. Then, we will try to understand the fundamentals of landing pages, lead magnets and how to effectively design them for high conversion. We will then design our “Grow a list” landing page from scratch using beautiful stock images. Then in the final task, we will use the Email Automation feature from Mailchimp to send an automated email to the subscribers with the Free lead magnet and a Call to Action to join a Free Webinar. By the end of this project, you will have a high converting Automated landing page which you can post on your Youtube channel, Facebook groups, LinkedIn page or boost it through Facebook ads. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

必要事項

No prior experience in email marketing required.

あなたが開発するスキル

  • email automation
  • MailChimp
  • lead magnet
  • landing page design
  • Email Marketing

ステップバイステップで学習します

ワークエリアを使用した分割画面で再生するビデオでは、講師がこれらの手順を説明します。

  1. Creating a Mailchimp Account

  2. Mailchimp Dashboard Overview

  3. Exploring & Selecting a suitable Template

  4. Designing a Landing Page with a Lead Magnet from scratch

  5. Email Automation with Call To Action (CTA)

  6. Testing the Landing page & Email Automation

ガイド付きプロジェクトの仕組み

ワークスペースは、ブラウザに完全にロードされたクラウドデスクトップですので、ダウンロードは不要です

分割画面のビデオで、講師が手順ごとにガイドします

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