Content Strategy for Professionals専門講座
Create and implement engaging content.. Master communications strategies to make you and your enterprise stand out.
提供:
学習内容
Audience engagement through strategic story-telling
Content management
Engaging with multi-channel digital communities
Maximizing content impact
習得するスキル
この専門講座について
経験は不要です。
経験は不要です。
この専門講座には5コースあります。
Content Strategy for Professionals: Engaging Audiences
In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest.
Content Strategy for Professionals: Managing Content
In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe.
Content Strategy for Professionals: Expanding Your Content’s Reach
In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach.
Content Strategy for Professionals: Ensuring Your Content's Impact
In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. You'll also dive deeper into social communities to help you understand how these communities form and what you can do to build your role within them. The last module is pivotal for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it.
提供:

ノースウェスタン大学(Northwestern University)
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
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専門講座を修了することで大学の単位は付与されますか?
専門講座を修了することで大学の単位は付与されますか?
専門講座を修了するのにどのくらいの期間かかりますか?
Do I need to take the courses in a specific order?
If I earned Course Certificates in the old version of this Specialization, do those count for course credit in this version of the Specialization?
If I paid for the old version of the Specialization in advance, can I access all the courses in this version?
If I have a voucher for a course in the old version of this Specialization, for which courses can I now redeem the voucher?
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