このコースについて

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100%オンライン
自分のスケジュールですぐに学習を始めてください。
柔軟性のある期限
スケジュールに従って期限をリセットします。
約4時間で修了
英語
字幕:英語

学習内容

  • Strengthen your business's brand, and set clear marketing goals and strategies.

  • Explore various digital marketing tools that you can use to reach your customer segments.

  • Refine your sales process, and measure sales success.

  • Identify appropriate metrics to measure brand, marketing and sales effectiveness.

習得するスキル

Market ResearchMarketing Strategy DevelopmentValue Proposition AnalysisBrand Identity and Management
100%オンライン
自分のスケジュールですぐに学習を始めてください。
柔軟性のある期限
スケジュールに従って期限をリセットします。
約4時間で修了
英語
字幕:英語

提供:

ゴールドマン・サックス ロゴ

ゴールドマン・サックス

シラバス - 本コースの学習内容

1

1

4時間で修了

Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

4時間で修了
4件のビデオ (合計13分), 23 readings, 1 quiz
4件のビデオ
Welcome1 分
Identifying the right marketing tools for your business3 分
Introduction to the sales process3 分
Understanding the role of analytics packages4 分
23件の学習用教材
Getting started10 分
Developing your marketing and sales for growth2 分
Marketing goals and objectives15 分
Identifying goals and strategic objectives for your business (Exercise 1)10 分
Branding10 分
Identifying a strong brand5 分
Reviewing your brand10 分
Product/service development5 分
Reach2 分
Planning effective marketing5 分
Reviewing digital marketing tools and best practice10 分
Selecting tools to help you achieve your objectives2 分
Sales2 分
Planning and analyzing sales using the Sales Funnel (Exercise 5)10 分
Strategic planning for your sales activities10 分
Using analytics in your marketing and sales2 分
Typical features of an analytics platform5 分
Evaluating your marketing and sales activities10 分
Selecting the right metrics for your growth opportunity5 分
Reviewing your Strategic Marketing and Sales Chart (Exercise 7)2 分
Recording your progress10 分
Congratulations10 分
Progressing to the next course in 10,000 Women2 分
1の練習問題
End of course assessment

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よくある質問

  • 講義と課題へのアクセスは、登録のタイプによって異なります。聴講モードでコースを受講すると、ほとんどのコース教材を無料で見ることができます。採点された課題にアクセスして修了証を取得するには、聴講中または聴講後に、修了証エクスペリエンスを購入する必要があります。聴講オプションが表示されない場合:

    • コースは聴講オプションを提供していない可能性があります。代わりに無料トライアルをお試しいただくか、学資援助を申請することができます。
    • コースは、聴講オプションを提供せずに「修了証なしフルコース」オプションを提供する場合があります。このオプションでは、すべてのコース教材が表示され、必須の評価を提出して、最終成績を取得することができます。この場合、修了証エクスペリエンスは購入できません。
  • Goldman Sachs 10,000 Women is a collection of 10 courses which provide a practical business education – strengthening your business knowledge, skills and plans for growth. The courses are suitable for any entrepreneur looking to take their business to the next level.

  • No. Goldman Sachs 10,000 Women offers a flexible online learning experience. You can take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. Participants find that completing all 10 courses enables them to explore all the key elements of their business and develop a thorough plan for their business’s growth.

  • There is not a certificate offered for completion of individual courses in the 10,000 Women collection. (The FAQ above is a standard Coursera message and does not apply to this course.)

  • The course is entirely free for all participants.

  • The course has been designed with approximately five hours of engagement. You can take as long as you need to complete the course without losing access.

  • If you want more time to complete the course, or wish to return to it later, Coursera may prompt you to reset your deadlines. This doesn’t affect your progress, but you will need to reset so you see can the most up-to-date course content and take the quizzes. It takes seconds and is very easy.

  • By completing the course, you will gain skills and strategies for developing your business growth, focussed on refining your key business growth opportunity, essential for successful business growth. Once you complete the course, you will also receive additional learning materials to further support your business, including video, exercises and detailed guidance on related topics to further expand your skills and knowledge.

  • If you choose to complete all 10 courses, you will explore and develop all the key areas to promote and plan your business’s growth. You will also be able to fully develop your Business Growth Plan (BGP). Your BGP is a valuable output and provides a framework for your business opportunity. It encourages you to analyze yourself, your business and environment, and guides your business growth. You can develop your BGP by completing a series of exercises in the 10 courses of Goldman Sachs 10,000 Women.

    Eligible participants who complete all 10 courses will also be invited to join the Goldman Sachs 10,000 Women Alumni Community, offering a range of benefits to further your business growth including events, further training and fellowship opportunities. Visit the Goldman Sachs 10,000 Women site to find out more.

さらに質問がある場合は、受講者向けヘルプセンターにアクセスしてください。