This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation.
- 5 stars73.67%
- 4 stars18.57%
- 3 stars4.69%
- 2 stars1.63%
- 1 star1.42%
INTERNATIONAL B2B (BUSINESS TO BUSINESS) MARKETING からの人気レビュー
The course in this specialization was awesome and the contents were very clear. Examples given were very much useful, relevant and easily understandable.
very insightful and the expert talks gave a more in-depth understanding of the concepts from an actual industry perspective
The topic was tough, the instructor has made it easy to understand and interesting as well. Thank you for teaching me. I am indebted.
In this course, I gained vast knowledge about B2B marketing with different aspects of companies and markets.
International Marketing & Cross Industry Growth 専門講座について
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.