May 26, 2020
For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.
Nov 11, 2019
This was a great course although it was difficult to find some of the materials they reference during the course, I was able to wing it but it would have been nice to have the full content available.
by Rudresh s•
Jun 09, 2019
Nicely structured course touching upon all the aspects of Content and Copy writing . The instructor is great and easily conveys the concept of the course and modules. Very practical assignments to test the knowledge. I definitely feel more confident in terms of creating content strategy for a website, blog, social media channels.
by Angela H•
May 20, 2020
This course was well worth it. The information was thorough and illuminating. I learnt a lot and was definitely elevated to a higher level of thinking and doing. The instructor was on-point in delivering the lessons and the assignments were useful in allowing you to test and challenge your knowledge and skills. AWESOME programme!
by Vittoria B•
Nov 02, 2017
I really enjoyed this curse. Very interesting and effective! I learned so much and can't wait to put all this in practice with my blog. Only little remark, I would have appreciated my assignments being reviewed by the instructor, not by (still unqualified) peers. This to have more constructive critics and suggestions to improve.
by NGI M Y N•
May 26, 2020
I met this course at a time I was giving up on digital marketing as my content strategy failed most times to convert. This course has not only taken me through the strategy that is getting me making money through conversion but also has transformed me into what I describe as the 'strategic content marketer of the new age'.
by Andrea C R•
Apr 27, 2020
Definitely RECOMMEND this course! If you are a copywriter and you think there´s nothing else to learn, then join this course, I´m sure you´ll be glad to be proven wrong, cause it´s just amazing. And so student friendly. Super clear. So much uselful material. Sonia is awesome, you´re gonna love it!
by Dike O C•
May 07, 2020
If am opportuned to rate more that 5stars I'd gladly do that..
I must admit that to have learnt and comprehended a lot from this course.
All my gratitude Goes to God who made it possible for me to complete this course as well as Sonia, Brain and Jessica
Thank you for your time and tutor😊
by Allan M A B•
May 23, 2020
Very insightful. very comprehensive and realistic. Definitely motivating and encouraging. Validates what otherwise would have been instinctive and definitely pushes you forward to create meaningful and effective content moving forward. Thank you it's been a great learning adventure!
by Amulya S I•
May 03, 2020
This course has been extremely informative for me. The content provided is amazing. I gained insights into the world of content marketing, and this course has enlightened me on many prospects. The assignments were really challenging, and doing those made me realize how well I write!
by Weston R•
Apr 08, 2020
Great course if you are looking to learn more about the Strategy of Content Marketing in the digital world. The course had a great selection of reading material complimented with very good videos. With quiz’s, assignments and peer grading, the course was overall, very well-rounded.
by Nicole T•
Apr 23, 2018
Fantastic course, you'll learn a very thorough understanding of marketing, copy writing, website design (in order to tell a story) along with many other related and helpful concepts. Well worth it if you put the work in. Reading the supplemental materials was very helpful.
by Florine D•
May 20, 2020
Loved to follow this course! I hold a master degree in Communication but we didn't get much practice, this course made it possible to mix practice, theory, testimonies and exercices. I am persuaded this is going to push me forward in my career. Thank you very much!
Dec 28, 2019
The course was awesome and the faculty was amazing. I feel very happy for choosing the course and getting it completed. The course was very well organised and helped me to become good content writer. My sincere thanks to Coursera and to the University.
by Carlos J d S C B•
Apr 11, 2019
An excellent course for anyone who wants to start in content marketing. The practical tasks are essential I recommend this course to all interested and mainly to those who intend to work with digital marketing.
Thanks to Coursera for this learning path.
by saharnaz s•
Oct 20, 2018
perfect! this course has changed my life, i found really helpful things for doing my job better and it gave me ideas for my career and my goals...it gave knowledge and confidence and i have never been this excited about content marketing in my life.
by Sanchita R•
Oct 13, 2019
This course is actually very functional and skillful. The terms and strategies is being taught by an expert. It has got every effective information regarding the content marketing, i personally feel it's worthy and will surely recommend it.
by claudia b•
Nov 12, 2017
This course was well structure, with excellent learning resources and many tips on how to immediately use the knowledge gained during the course. I would recommend this course to anyone who wants to learn about content marketing!
by uday s•
May 02, 2020
Nice and easy to understand... Although they have used the text (2016 and we are in 2020), it helps in clearing basic doubts and great to learn basics. Having said this, they should introduce new text and things for 2020 as well
by Maurizio Z•
Apr 29, 2020
The course is well structured, the informations are clear and the explanations are not too formal. The content are very interesting and gives you the right basics and tools to write a compelling copy and create valuable content.
by Debora C•
May 28, 2020
Really well structured. It guided me step by step to the world of copy and content marketing with topics I've never heard previously during my marketing studies. A lot of readings and practice make this course really effective.
by Bruno F S•
May 25, 2020
The Course was really helpful an spiring.
Now I feel capable of not only creating a content marketing strategy for my personal brand but also identifying new opportunities along this pandemic which we're all bearing.
by Elizabeth K H•
May 14, 2020
Often we find ourselves in comfort zones hence we’re scared of trying new things. It’s actually my first time undertaking an online course and I must say, it’s been worthwhile. Thank you Coursera for the opportunity.
by Sankaran S•
Apr 30, 2020
An excellent course, takes you step by step in planning & executing a content marketing strategy for the long term. The support material shared is an excellent resource for reference and use for the future.
by Awogor M I•
May 19, 2020
I use to have a different understanding of what content marketing was and after this course, I have fully understood and will leverage this understanding to manipulate my job and add value to my expertise.
by Georgie Z•
May 21, 2020
It was a fantastic experience going through this course
and I have become wiser in many ways. The two assignments
were eye-opening even though I had done it practically
on the job many times. Thank you !