The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability.
このコースはHotel Management: Distribution, Revenue and Demand Management専門講座に属します。
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Hotel Management: Distribution, Revenue and Demand Management専門講座エセック・ビジネススクール（ESSEC Business School）このコースについて
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100%オンライン
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約14時間で修了
英語
字幕：フランス語, ポルトガル語（ヨーロッパ）, ロシア語, 英語, スペイン語
習得するスキル
- Revenue Management
- Forecasting
- Demand Management
- Asset Management
柔軟性のある期限
スケジュールに従って期限をリセットします。
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
約14時間で修了
英語
字幕：フランス語, ポルトガル語（ヨーロッパ）, ロシア語, 英語, スペイン語
提供：
エセック・ビジネススクール（ESSEC Business School）
For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.
シラバス - 本コースの学習内容
3時間で修了
Asset Management
After a short introduction and definition of asset management, this module will explore the relationship between what we call the "Asset management triangle" actors. We will then walk through the different milestones of a hotel project, from start to finish, from initial plan to exit.
3時間で修了
13件のビデオ （合計64分）, 2 学習用教材, 4 個のテスト
4時間で修了
Demand Generation
In this module, you will understand what demand generation means, and explore the key factors that ensure that you can achieve your goals in terms of the hotel's positioning in the market place, the profitability of the operation and its long term valuation.
4時間で修了
11件のビデオ （合計74分）, 1 学習用教材, 5 個のテスト
3時間で修了
Online Marketing
Marketing is about making something known, desired and bought by the right public. While this hasn't changed, the means to achieve it has changed exponentially over the last two decades. As the customer searches for and finds your hotel, you will have to deal with the costs of distribution and how to sell through the most profitable channels to keep a healthy bottom line, while ensuring adequate visibility and top line.
3時間で修了
11件のビデオ （合計58分）, 1 学習用教材, 4 個のテスト
3時間で修了
Revenue Management
In this module, we will look at what problems Revenue Management was invented to help hotels and other similar business overcome. Then we will go through each of the critical six steps of the Revenue Management Cycle answering such questions along the way as: Where do I get the data I need from? What do I do with the data once I have it? How can I predict what is going to happen in the future? What kind of forecasting method can I use? What decisions do I need to make to get the most revenue and profit?
3時間で修了
14件のビデオ （合計73分）, 1 学習用教材, 2 個のテスト
レビュー
DEMAND MANAGEMENT: BREAKING DOWN TODAY’S COMMERCIAL SILOS からの人気レビュー
SCにより2021年4月15日
Really functional course, and really interesting, but I don't like about the review of the peers, if I didn't receive for a lot time I can't finish the course and I can't go ahead...
CGにより2016年2月14日
Felt a lot less like a commercial than those videos of the previous session. These presenters are much more conscious of how many hand gestures they use.\n\nThanks.
THにより2021年9月30日
Thank you for the excellent course. I've gained valued knowledge and improved my personal skills for this field. Thanks a lot. Wish you all the best.
RSにより2021年3月10日
Well structured and presented. I especially appreciated the Forecasting models and the case studies.
Hotel Management: Distribution, Revenue and Demand Management専門講座について
Market hospitality services, manage demand, and optimize revenue.
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