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Hotel Management: Distribution, Revenue and Demand Management専門講座
Build a Hospitality Business. Prepare for a professional career in the hotel industry in just three courses.
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Hotel Management: Distribution, Revenue and Demand Management専門講座エセック・ビジネススクール（ESSEC Business School）
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この専門講座について
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Market hospitality services, manage demand, and optimize revenue.
This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends.
共有できる証明書
修了時に証明書を取得
100%オンラインコース
自分のスケジュールですぐに学習を始めてください。
フレキシブルなスケジュール
柔軟性のある期限の設定および維持
初級レベル
経験は不要です。
約4か月で修了
推奨6時間/週
英語
字幕：英語
専門講座の仕組み
コースを受講しましょう。
Coursera（コーセラ）の専門講座は、一連のコース群であり、技術を身に付ける手助けとなります。開始するには、専門講座に直接登録するか、コースを確認して受講したいコースを選択してください。専門講座の一部であるコースにサブスクライブすると、自動的にすべての専門講座にサブスクライブされます。1つのコースを修了するだけでも結構です。いつでも、学習を一時停止したり、サブスクリプションを終了することができます。コースの登録状況や進捗を追跡するには、受講生のダッシュボードにアクセスしてください。
実践型プロジェクト
すべての専門講座には、実践型プロジェクトが含まれています。専門講座を完了して修了証を獲得するには、成功裏にプロジェクトを終了させる必要があります。専門講座に実践型プロジェクトに関する別のコースが含まれている場合、専門講座を開始するには、それら他のコースをそれぞれ終了させる必要があります。
修了証を取得
すべてのコースを終了し、実践型プロジェクトを完了すると、修了証を獲得します。この修了証は、今後採用企業やあなたの職業ネットワークと共有できます。
この専門講座には4コースあります。
The fundamentals of hotel distribution
632件の評価
In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain.
The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy
552件の評価
With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price.
Demand management: Breaking down today’s commercial silos
218件の評価
The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability.
Hôtel “De l'étoile” - a hotel in crisis?
52件の評価
In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner.
業界パートナー
エセック・ビジネススクール（ESSEC Business School）について
For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.
レビュー
4.6
HOTEL MANAGEMENT: DISTRIBUTION, REVENUE AND DEMAND MANAGEMENT からの人気レビュー
JFによりOct 17, 2015
Subjects are not covered in depth but it's a comprehensive overview. Looking forward to the next courses in the specialization.
EMによりAug 16, 2016
Wonderful course & specialization - I learnt a lot !
IMによりSep 6, 2016
I like it and I did never imagined the abundance of its content based on today's market.\n\nReally the course helped me a lot and immediately started implementing what I learned.\n\nThank you Coursera
LDによりJan 6, 2018
Very well done, these teachers and other important figures involved in the course are sharing extensive knowledges and they are teaching very clearly making the topic easy to comprehend, BRAVO!!!
DKによりOct 17, 2017
I have learned so much through this Capstone project. How to apply the RM in a hotel scenario from concept to analyzing to implementation. Thank you Coursera for this wonderful learning platform.
OPによりFeb 6, 2016
Very detailed and easy to understand lectures, that discover complicated inside of hotel industry in a simple way. Great professors made my pleasant learning experience.\n\nThank you so much!
YZによりJul 31, 2017
very useful and rich with it content , the complimentary reading is awesome and indeed needed\n\nthe final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM
GLによりFeb 16, 2020
Me pareció muy bueno y completo. Ahora tengo una mejor idea de como aprovechar al máximo los canales de distribución para mi hotel y hacer lograr obtener el mejor rendimiento.
よくある質問
返金ポリシーについて教えてください。
1つのコースだけに登録することは可能ですか？
はい。まず始めに興味のあるコースカードをクリックして登録します。コースに登録して修了することによって、共有できる修了証を取得するか、無料でコースを聴講してコースの教材を確認することができます。専門講座の一部であるコースにサブスクライブすると、専門講座全体に自動的にサブスクライブされます。進捗を追跡するには、受講生のダッシュボードにアクセスしてください。
学資援助はありますか？
無料でコースを受講できますか？
このコースは100%オンラインで提供されますか？実際に出席する必要のあるクラスはありますか？
このコースは完全にオンラインで提供されているため、実際に教室に出席する必要はありません。Webまたはモバイル機器からいつでもどこからでも講義、学習用教材、課題にアクセスできます。
専門講座を修了することで大学の単位は付与されますか？
この専門講座では大学の単位は付与されませんが、一部の大学では専門講座修了証を単位として承認する場合があります。詳細については、大学にお問い合わせください。
How long does it take to complete the Hotel Management: Revenue and Demand Management Specialization?
Time to completion can vary based on your schedule, but most learners are able to complete the Specialization in about 5 months.
専門講座の各コースはどのくらいの頻度で提供されますか？
Each course in the Specialization is offered on a regular schedule, with sessions starting about once per month. If you don't complete a course on the first try, you can easily transfer to the next session, and your completed work and grades will carry over.
What background knowledge is necessary?
No background knowledge is required. This Specialization is designed for undergraduate-level students interested in pursuing careers in hospitality management.
Do I need to take the courses in a specific order?
We recommend taking the courses in the order presented, as each subsequent course will build on material from previous courses.
Will I earn university credit for completing the Hotel Management: Revenue and Demand Management Specialization?
Coursera courses and certificates don't carry university credit, though some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.
What will I be able to do upon completing the Hotel Management: Revenue and Demand Management Specialization?
You will be prepared to apply for an entry-level position in hotel revenue management, distribution, or e-commerce.
さらに質問がある場合は、受講者向けヘルプセンターにアクセスしてください。
