このコースについて
4.4
31件の評価
4件のレビュー

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

初級レベル

約6時間で修了

推奨:7 hours/week...

英語

字幕:英語, フランス語, スペイン語

習得するスキル

Strategic ManagementNegotiationBusiness StrategyMarket (Economics)

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

初級レベル

約6時間で修了

推奨:7 hours/week...

英語

字幕:英語, フランス語, スペイン語

シラバス - 本コースの学習内容

1
1時間で修了

Introduction

...
3 readings
3件の学習用教材
About this course10 分
Objectives of self-assessment activities10 分
Final Quiz and Certificat Validation10 分
1時間で修了

Unit 1: Approaching the European market(s)

The European market(s) are multiple yet increasingly integrated. That’s the reason why this first unit is dedicated to the topic “Approaching the European market (s)”. You will understand why Europe is the most important economic market in the world with an access to 600 millions of consumers and an accelerating growth. You will have an input on the Eurozone, which allows a fluent payments and transfers system with no currency costs and minimal administrative formalities. And you will get insights on the quality of business and life in Europe: Efficient transports, business friendly metropolis and beautiful cities…...
8件のビデオ (合計29分), 1 quiz
8件のビデオ
Introduction to the unit53
Why doing business in Europe (Prof. Maxime Lefebvre)3 分
European markets as engines of growth? (Prof. Boris Durisin)9 分
Payments, transfers and currencies in Europe (Carlos Casanueva)3 分
Testimony from André Lacroix (CEO - Intertek)4 分
Testimony from Emmanuelle Petelle (Managing Director - Société Générale)4 分
Conclusion of the unit52
1の練習問題
Module 1- Self Assessement2 分
2
28分で修了

Unit 2: Innovating in Europe

Doing business in Europe should start with a reflexion on how to innovate from the very beginning. That is the topic of this second unit “Innovating in Europe”. You will discover why Europe is an outstanding place for creativity: with a long history of establishing relations between business and creative minds, relentlessly bringing creativity to the core of organizations. You will get insights on Digital marketing, a MUST for the European market as a great opportunity to reach European consumers and engage them in new offers; a real opportunity for SMEs! ...
7件のビデオ (合計26分), 1 quiz
7件のビデオ
2.1 Introduction to the unit44
2.2 What about creativity in Europe (Prof. Marie Taillard)6 分
2.3 Digital marketing in Europe (Prof. Francesca Pucciarelli)4 分
2.4 Testimony from Sylvain Orebi (CEO - Kusmi Tea)4 分
2.5 Testimony from Olaf Swantee (CEO - Sunrise Communications)7 分
2.6 Conclusion of the unit59
1の練習問題
Module 2 - Self Assessement2 分
3
1時間で修了

Unit 3: Investing in Europe

Where and how to invest in Europe? This unit “Investing in Europe” deals with location and entry mode choices in the European context. You will be trained to ask the right questions to choose the right location in Europe. You will discover that Europe is the largest market for franchising with a great potential for development, an opportunity to rapidly develop corporate positions in various European markets. And you will get insights on how to complete successfully a company acquisition process in Europe. ...
9件のビデオ (合計36分), 1 quiz
9件のビデオ
3.1 Introduction to the unit57
3.2 Choosing the right location in Europe (Prof. Davide Sola)5 分
3.3: Franchising in Europe (Prof. Catherine de Gery)4 分
3.4 Company acquisition processes in Europe (Prof. Vincent Smith)4 分
3.5: Testimony from Jean-Jacques Bienaimé (CEO - BioMarin Pharmaceutical)7 分
3.6: Testimony from Alexander Sixt (Member of the Managing Board - Sixt)4 分
3.7 Testimony from Frédéric Duponchel (CEO - Accuracy)4 分
3.8 Conclusion of the unit1 分
1の練習問題
Module 3 - Self Assessement2 分
4
27分で修了

Unit 4: Building the value chain

In this unit, we present the ways to reach out to European customers in terms of supply chain and retail management “Building the value chain”, a continent with a challenging geography and a vast diversity of providers and consumers. You will learn that supply chain management is a key factor of success in Europe but it requires developing strong competencies to deal with national singularities. You will learn that retail management in Europe is unique: notably innovation, streamlining the go-to-market process, driving the most advanced market in the world towards sustainability ...
7件のビデオ (合計25分), 1 quiz
7件のビデオ
4.1 Introduction to the unit42
Organizing the supply chain in Europe (Prof. Valérie Moatti)6 分
Retail management in Europe (Prof. Fabrizio Zerbini)5 分
4.4 Testimony from Elisabeth Cazorla (Ready-to-wear Director - Galeries Lafayette)3 分
Testimony from Sofia Benvenuto (Former Export Manager - Winsure)6 分
4.6 Conclusion of the unit47
1の練習問題
Module 4 - Self Assessement2 分

講師

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Prof. Dr. Florence Pinot de Villechenon

Associate Professor
Economics, Law and Social Sciences
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Prof. Dr. Béatrice Collin

Associate Professor
Strategy, Organizational Behavior and Human Resources

パリ高等商科大学(ESCP Europe)について

The World's First Business School (est. 1819) ESCP Europe is the world's oldest business school and has educated generations of leaders and entrepreneurs. With its five urban campuses in Berlin, London, Madrid, Paris, Turin and Warsaw, ESCP Europe's true European identity enables the provision of a unique style of cross-cultural business education and a global perspective on international management issues. ESCP Europe welcomes 4,000 students and 5,000 executives from 90 different nations every year, offering them a wide range of general management and specialised programmes (Master, MSc, MBA, PhD and Executive Education). ...

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