Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.
このコースはOrganizational Leadership の専門講座に属します。
Leadership Communication for Maximum Impact: Storytelling
提供：
シラバス - 本コースの学習内容
週
11時間で修了
Leadership Lessons From Great Brands
What makes a brand truly great? What makes a leader truly great? In this module, our first leadership lessons will be learned from great brands. Understanding great brands will then help you as you build your own personal brand.
6件のビデオ （合計32分）, 3 readings
6件のビデオ
Introduction to Module 13 分
What Makes Brands Great6 分
The Branding-You Audit9 分
Branding-You Insight4 分
Goals7 分
3件の学習用教材
Pre-Course Survey10 分
Meet Your Professors10 分
Course Grading & Logistics10 分
週
225分で修了
The Art of Leadership Storytelling Made Simple
In this module, you will learn about the art of storytelling made simple. You’ll learn to use storytelling as a powerful strategic communications tool to inform, engage, motivate and inspire those key audiences that are critical to your success. You will also be introduced to the concept of visual mind mapping as a way of helping you to effectively structure your story.
5件のビデオ （合計25分）
5件のビデオ
The Power of Storytelling5 分
It All Starts with the Audience7 分
The Structure of a Great Story – Visual Mind Mapping5 分
Visual Narrative Mapping Applied4 分
週
323分で修了
Storytelling in Crisis: The Ultimate Marketing Event
Conquering a media-driven crisis means doing the "right" thing and then telling a fact-based story about it. In this module, you’ll learn that what you do and how well you tell your story is key to your crisis communication strategy. You’ll learn that the most effective crisis responders have planned for the unplanned and recognize that there is a big difference between knowing what to do ... and being ready to do it.
5件のビデオ （合計23分）
5件のビデオ
Crisis Response: Maximum Exposure, Minimum Delay6 分
Critical Audiences: Know who they are and how to reach them ... in a hurry4 分
The Rules of Crisis Media Engagement: "The network is calling. Now what?"5 分
Planning for the Unplanned: Know what to do ... and be ready to do it6 分
週
43時間で修了
Leadership Storytelling and Innovation
Leadership requires an innovation mindset, but getting others inspired by new approaches or products requires storytelling. This module will augment your leadership communication capacity as you grow your organization.
6件のビデオ （合計32分）, 2 readings, 1 quiz
6件のビデオ
Leadership Storytelling and Innovation 15 分
Innovation and Storytelling Round Table: What is innovation and the leader’s role10 分
Innovation and Storytelling Round Table 2: Practical Examples10 分
Leadership Storytelling and Innovation 23 分
Conclusion of Course 2 with Dean Blount1 分
2件の学習用教材
Post-Course Survey10 分
Optional Readings10 分
4.4
122件のレビュー50%
コース終了後に新しいキャリアをスタートした
33%
コースが具体的なキャリアアップにつながった
人気のレビュー
The subjects selected are relevant, the professors are very knowledgable, engaging and inspiring and they answer all the questions promptly.\n\nI enjoyed this course tremendously, highly recommended!
I liked this course a lot as it gave me the opportunity to work doing the assignment, helping me to think as an executive team leader. It was very challenged but very rewarding at the end of it.
講師
Tom Collinger
Executive Director Spiegel Research CenterMedill School of Journalism, Media, Integrated Marketing Communications
Ernest Duplessis
FacultyMedill School of Journalism, Media, Integrated Marketing Communications
Hud Englehart
FacultyMedill School of Journalism, Media, Integrated Marketing Communications
Candy Lee
ProfessorMedill School of Journalism, Media, Integrated Marketing Communications
ノースウェスタン大学（Northwestern University）について
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Organizational Leadershipの専門講座について
Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact.
How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned.
Each of the individual courses can be audited for free: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation.
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