このコースについて
4.6
41件の評価
7件のレビュー

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

中級レベル

約16時間で修了

推奨:5 weeks of study, 4-6 hours/week...

英語

字幕:英語

習得するスキル

PricingCommunicationProduct ManagementMarketing

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

中級レベル

約16時間で修了

推奨:5 weeks of study, 4-6 hours/week...

英語

字幕:英語

シラバス - 本コースの学習内容

1
4時間で修了

Introduction to this capstone and the Tesla Motor's case study.

In this module you will be introduced to the Tesla Motor's through a case study. This will form the basis of this capstone, along with other information about the company. You will also find information about what will be required of you in each of the modules. In this particular case we are going to talk about the launch of the new model X, so we have to go back to 2014, when this case was written and take into consideration everything we have seen in the specialization. At the end of each week (excluding week 1) you will have a quiz, where you will be able to apply the theory learned during this specialization regarding the Model S, the model already in the market. Also week's 2 through 5, you will need to complete a peer graded assignment regarding the new Model X. In addition to this a final peer graded final presentation will need to be prepared at the end of Week 5 - here you will have to take decisions as marketing director of tesla and support these. ...
1件のビデオ (合計4分), 3 readings
3件の学習用教材
Outline of this Capstone and the evaluation process.10 分
Note regarding the case study method.10 分
Launching the Tesla Model X in the US: from word of mouth to mass marketing?30 分
2
4時間で修了

Brand and product management decisions

In this module you will apply the theory you have learned from the Brand and Product Management course to the Tesla Motors case study. After an introduction to the module from the professor, we recommend that you review some of the key lectures from the Brand and Product Management course. Finally, you will be able to check your understanding of the current situation in a practice quiz and make decisions about the Model X in the peer graded assignment....
6件のビデオ (合計37分), 3 readings, 2 quizzes
6件のビデオ
How to develop and launch new products.9 分
Defining your brand model.4 分
The touchpoint concept.6 分
Idenifying your touchpoints.6 分
Prioritizing the key touchpoints.7 分
3件の学習用教材
Video test drive review of the Tesla Model S P90D.25 分
Model X Key Characteristics10 分
Video driving review of the Model X.25 分
1の練習問題
Brand and Product Management Practice Quiz regarding the Model S.20 分
3
3時間で修了

Pricing strategy decisions

In this module you will apply the theory you have learned from the pricing strategy course to the Tesla Motors case study. The structure of this module will be similar to that of the previous week, with a practice quiz and peer graded assignment making up the assessments. ...
5件のビデオ (合計18分), 3 readings, 2 quizzes
5件のビデオ
Pricing Psychology2 分
The pain of paying7 分
Pricing Approaches2 分
Optimal Price2 分
3件の学習用教材
Tesla Motors Additional Information Module 310 分
Tesla Model S Pricing10 分
Article regarding Model S and pricing structure15 分
1の練習問題
Pricing Strategy Practice Quiz regarding Model S20 分
4
3時間で修了

Channel management and retailing decisions

By this time you have probably realized that Tesla Motor's channel management is unlike those of regular automobile manufacturers. In this week, you will study more closely Tesla's distribution strategy and think about how whether it is suitable for the launch of Model X. As before, you will firstly analyze the current situation of Model S and then move on to making channel management decisions for Model X....
4件のビデオ (合計18分), 6 readings, 2 quizzes
4件のビデオ
How to Design a Distribution Channel5 分
Key Factors in Channel Management3 分
What are the Different Types of Channel Arrangements?5 分
6件の学習用教材
The Tesla Approach to Distributing and Servicing Cars15 分
Tesla Reinvents the Car Buying Experience10 分
Video: The Tesla Store Experience5 分
Video: Tesla's Elon Musk May Disrupt Dealership Industry6 分
Tesla's European Customers Can Now Design Their Model X Online10 分
Tesla Supercharger Charging Stations15 分
1の練習問題
Channel management and retailing Practice Quiz regarding Model S:20 分
4.6
7件のレビューChevron Right

50%

コース終了後に新しいキャリアをスタートした

83%

コースが具体的なキャリアアップにつながった

33%

昇給や昇進につながった

人気のレビュー

by AAFeb 8th 2017

Excellent class. Well laid out and very practical.

講師

Avatar

Ramon Diaz-Bernardo

Associate Professor
Marketing

IEビジネススクール(IE Business School)について

IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide....

Marketing Mix Implementationの専門講座について

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix....
Marketing Mix Implementation

よくある質問

  • 修了証に登録すると、すべてのビデオ、テスト、およびプログラミング課題(該当する場合)にアクセスできます。ピアレビュー課題は、セッションが開始してからのみ、提出およびレビューできます。購入せずにコースを検討することを選択する場合、特定の課題にアクセスすることはできません。

  • コースに登録する際、専門講座のすべてのコースにアクセスできます。コースの完了時には修了証を取得できます。電子修了証が成果のページに追加され、そこから修了証を印刷したり、LinkedInのプロフィールに追加したりできます。コースの内容の閲覧のみを希望する場合は、無料でコースを聴講できます。

さらに質問がある場合は、受講者向けヘルプセンターにアクセスしてください。