This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development.
提供:
このコースについて
Completion of university principles of marketing or core marketing course or at least two years of B2B work experience.
Completion of university principles of marketing or core marketing course or at least two years of B2B work experience.
提供:

エモリー大学(Emory University)
Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity.
シラバス - 本コースの学習内容
PRICING
Pricing is a unique challenge in channel management largely due to the inability to firmly set and enforce a downstream retail price. This module will overview the factors that contribute to this dilemma as well as related solutions.
THE STRATEGIC SKEPTIC
This module will outline the various risks in working with and coordinating channel partners. It will also overview potential solutions.
DIRECT SELLING
This module overviews and defines direct sales channels and their management challenges via specific examples.
Marketing Channel Strategy & B2B2C Routes to Market専門講座について
This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development.

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