Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone you will use the practical skills that you’ve mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company’s business strategy.
提供：
このコースについて
受講生の就業成果
50%
47%
33%
共有できる証明書
100%オンライン
次における6の6コース
柔軟性のある期限
約8時間で修了
英語
習得するスキル
受講生の就業成果
50%
47%
33%
共有できる証明書
100%オンライン
次における6の6コース
柔軟性のある期限
約8時間で修了
英語
提供：
ノースウェスタン大学（Northwestern University）
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
シラバス - 本コースの学習内容
Capstone Project
This Capstone Project will put all that you have learned in the Social Marketing Specialization to the test by asking you to create a multifaceted business plan for future success.
Selecting a Strategy
Select the strategy for your Project and establish your empowering concept.
Develop Your Marketing Program
Establish your KPIs, performance funnels, and your program's budget.
Complete and Submit Your Capstone Projects
This week you will complete and submit your Capstone Projects for peer review.
レビュー
4.9
SOCIAL MARKETING CAPSTONE PROJECT からの人気レビュー
Learning by doing, and having fun with such enjoyable teaching style by a world leading top-notch Prof! Just as good and even better than a lot of my Ivy League profs! What else can you ask for?
The videos are great and the downloads made making sense of it all much easier. The Excel spreadsheets are very pragmatic and can easily be used for building out future social marketing plans.
Really learned a lot from this Capstone even though I had already been working in social media before starting it. Very in-depth and the professor shared tons of practical resources.
It was an insightful course which looked at key strategies most often ignored by social marketers. Randy did a great job on that excel sheet for the capstone project! Thank you.
Holy cow, the capstone project is amazing! I presented it to my boss, who has asked me to present my plan to the Senior Leadership Team in 2 weeks.
Excellent course! It is very practical and hands-on. I definitely completed the course confident in my new skill.
Amazing course. it warps up everything in the 5 preceding social marketing specialization.
Randy Hlavac is an amazing instructor! Great course!
ソーシャルメディアマーケティング専門講座について
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コースに登録する際、専門講座のすべてのコースにアクセスできます。コースの完了時には修了証を取得できます。電子修了証が成果のページに追加され、そこから修了証を印刷したり、LinkedInのプロフィールに追加したりできます。コースの内容の閲覧のみを希望する場合は、無料でコースを聴講できます。
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