In the fourth part of the Sales Operations/Management Specialization, students will explore the purpose and methods for forecasting and budgeting in a management role. Next, we will learn how to develop territories and evaluate sales performance. Finally, we will explore the legal and ethical issues facing sales managers.
ウェストバージニア大学（West Virginia University）
Founded in 1867, West Virginia University is moving toward a global destiny. World-class faculty are exploring everything from pulsars to nanoscale technology. Rated as the #2 public university at which to do research and a top-20 best place to work in academia, WVU is collaborating with international academic and research partners.
- 5 stars64.10%
- 4 stars25.64%
- 3 stars5.12%
- 1 star5.12%
FORECASTING, BUDGETING, TERRITORIES, EVALUATION AND LEGAL/ETHICAL ISSUES からの人気レビュー
Thank you very much! Very useful, complex, approachable and complete course both for Sales/ Account manager and for other analysts and managers!
Great course to build foundation in Sales & Marketing. Thank you Professor Emily C. Tanner, Suzanne C. Bal & Michael F. Walsh
Deeply appreciate WVU efforts making such an elite level of education available online.
Overall good content if you are not familiar with the subject or if you want to have a broad picture of what SM entails.
Sales jobs span nearly every industry, from agribusiness and pharmaceuticals, to telecommunications and property management. And essential to sales is the management of the sales force. This course provides the knowledge and know how required for careers in sales management. Students are exposed to all facets of sales management, including organizing, selecting, training, motivating, supervising and compensating the sales force, territory management and administration and sales and expense forecasting. Also covered are typical sales management problems and potential solutions. As part of the course, you will meet a number of practicing sales managers who share their experience and knowledge. The learning outcomes are: